these are few few of our favorite branding things...

1. __________
an nyc-based design
agency offering fully
integrated branding,
marketing, architecture,
interior design services as
well as conceptual
development. you know,
bad-ass.
for more information,
please contact:
stefan boublil
stefan@theapt.com
212.343.4265
visit theapt.com

3. we pride ourselves on carefully considered
design with assertive and confident executions,
aiming to distinguish itself from the abundance
of disposable items on display in our daily lives.
if you are trying to tell your story through the
objects and experiences that surround you and the
space that you inhabit, then we are your people,
and this is your home.
welcome, lover.
stefan boublil & gina alvarez
principals

5. __________
__________
BRAND DESIGN

6. __________
hello/
branding/
NYC
create a concept identity for a string of
buildings in the same neighborhood. we
strived to create a community fashioned
on the first thing we say when meeting
people and put in place services that
would encourage dialogue.

8. HELLO / EXT. SIG

9. is an honest approach to the NEW URBAN
COMMUNITY. Located in Prospect Heights, HELLO
is fresh and accessible, helping to create
a neighborhood of friends, family and style. is rich interiors consisting
•••
say HELLO to HOME
and designer baths.
1,2,3 BEDROOM CONDOS FROM $324K
UP TO
is a variety of AMENITIES including
an indoor pool, library, screening room, gym, business
room, billiards and game room, kids creative play space,
centralized refrigeration and delivery unit,
neo-concierge touch screens, parking and storage.
The complete offering terms for each HELLO property are in Offering Plan available from the
www.helloliving.com. Certain amenities will only be available if and when future HELLO
provided for illustrative purposes only. Actual materials and equipment are subject to
substitution. Colors may vary.

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Design & Sales Center • Aguayo & Huebener • 925 11238 • Design & Sales Center • Aguayo & Huebener • 925 11238 •

12. HELLO / EXT FLAGS ROUND 3

14. __________
remi/
real estate/
NEW JERSEY
create a new brand for a multi-faceted
real estate company, named after its
founder, that encompasses brokerage,
mortgage lending and building services.

15. Remi Companies Brand Book The Symbol Version 1.0 Issued 09.01.06
Introduction Two-Color Application | Corporate Division | Development
The most important element of the identity system is the symbol. The symbol has been created to
reflect the positioning statement of Remi Companies. The symbol should be used on all printed
and digital applications for a consistent identity and branding. Always use approved electronic art
from the Remi Digital Assets Management Resource when using the symbol. The Symbol should
never be redrawn, reinterpreted, or altered in any way.
DEVELOPMENT
Two-Color Application | Parent Company Two-Color Application | Corporate Division | Construction
CONSTRUCTION
Two-Color Application | Corporate Division | Home Loans
COMPANIES HOME LOANS
Two-Color Application | Corporate Division | Realtu
REALTY
3

16. COMPANIES COMPANIES
DEVELOPMENT DEVELOPMENT
CONSTRUCTION CONSTRUCTION
HOME LOANS HOME LOANS

20. __________
CINEMOI/
television network/
BRITAIN
name and create a brand identity for a
new channel for french films and
entertainment on britain’s sky television
network.

23. www.cinemoi.com www.cinemoi.com

27. __________
yelo/
commercial space/
NYC
create an experience for a new york
reflexology and napping center that will
provide an escape from the chaos and
clamor of the city. design everything from
the name to the floorboards, ensuring
that every client has a visit that is
carefully considered and enjoyed.

36. __________
marguerite/
musical/
BRITAIN
create an awareness campaign for a
building in hoboken and expand a real
estate buyer’s notion of what constitutes
good value by fashioning a creation myth
around the architect’s family tree.

42. __________
the pirate queen/
musical/
BROADWAY
create an identity for a new musical from
the producers of riverdance centered on
irish historical character, grace o’malley,
the first female pirate.

45. godsavesthequeen.com

47. __________
swich/
commercial space/
NYC
name, brand and build a scalable quick
service restaurant that embodies
familiarity, style and a freshness that will
be remembered and easily replicated
across the country.

54. __________
velocity/
real estate/
NEW JERSEY
create an awareness campaign for a
building in hoboken and expand a real
estate buyer’s notion of what constitutes
good value by fashioning a creation myth
around the architect’s family tree.

61. __________
please click
http://gallery.me.com/stefanboublil#100432
the velocity campaign also
includes a motion graphics to see the animation
piece.

63. __________
neopolis/
urban planning/
UKRAINE
present the master-plan of a new eco-
city to be built over swamp land about 30
km from kiev.

64. PHAS ES of DE VE LOPMENT

65. PHAS ES of DE VE LOPMENT

66. PHAS ES of DE VE LOPMENT

70. __________
please click
http://gallery.me.com/stefanboublil#100432
the neopolis project also
includes an early to see the animation
previsualized fly-through of
the project.

72. __________
fourth and towne/
retail/
CHICAGO
create a press kit and loyalty program for
new GAP-financed brand.

79. __________
ALBERTA/
fashion show/
CANADA
the inventor of easy listening classical
music needed a new image to appeal to a
new population. this adventure led us to
design album covers and an anthological
website.

84. __________
franck poucel/
identity/
FRANCE
the inventor of “light classical music”
needed a new image to appeal to a new
demographic. this adventure led us to
design album covers and an anthological
website.

91. __________
ymca/
brochure/
NYC
create a real estate brochure for an
extraordinary property more akin to a
magazine than the boring industry
standard.

99. __________
company/
hospitality/
NYC
develop a new brand and architectural lobby
plan for a members-only refuge catering
to the creative class with their envelope-
pushing needs in mind. brand is built
around the idea of a modern community.

106. __________
__________
THANK
YOU