Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target customers.

1. six degrees
s i x d e g re e s | a sensory branding agency
a sensory branding agency
06 26 09

2. s i x d e g re e s | a sensory branding agency
about us
our services
our philosophy
sensory branding
sensoryQ
our work
2agenda

3. about ussix degrees

4. s i x d e g re e s | a sensory branding agency
4who we are
10 years
20 staff
10+ contract

5. s i x d e g re e s | a sensory branding agency
5our reach
B2C
B2B
technology
automotive
pharma
lifestylemedical devices
hospitality
packaged goods

6. s i x d e g re e s | a sensory branding agency
6global experience
Canada
USA
Mexico
Brazil
Argentina
Uruguay
Chile
UK
Germany
Spain
France
Sweden
Italy
Switzerland
Egypt
UAE
South Africa
Japan
Korea
China
Cambodia
Singapore

7. s i x d e g re e s | a sensory branding agency
7brand experience
Abbott
Air Force
American Laser
Aricept
Avastin
Bextra
Bounty
Cadillac
Carl Zeiss Meditec
Celebrex
Centex Homes
Chevrolet
Coach
Concentric
Cover Girl
Dept. of Transportation
Fairmont Hotels
Food for the Hungry
Genentech
Goodwrench
GMC
Guidant
Herceptin
Johnson & Johnson
Levaquin
Micron
Old Spice Red Zone
Pfizer
Pacifica
Pontiac
PT Cruiser
Raffles Hotels
Reclast
Rich Dad
Rituxin
Saab
Siemens Medical
ST Microelectronics
Swissôtel
Ultram ER
Viagra
Viventis

8. s i x d e g re e s | a sensory branding agency
8medical experience
medical devices
Abbott Vascular
Ascent Healthcare Solutions
Boston Scientific
Calypso Medical
Carl Zeiss Meditec
Concentric Medical
Edwards Lifesciences
Siemens Medical/Ultrasound
pharmaceutical
Bayer
Novartis
J&J
Pfizer
Roche
Sanofi
Schering
biotech
Actelion
Amgen
Amylin
Exelixis
Genentech
Neurocrine
Organon
other
Abbott Nutrition International
American Laser Centers
Illumina
Medicis

9. s i x d e g re e s | a sensory branding agency
9
2007 independent evaluation of six degrees by
clients
dun & bradstreet
2007 independent evaluation of six degrees by clients

10. six degrees our services

11. s i x d e g re e s | a sensory branding agency
11our services
market insights
brand perceptions
sensory research
strategy research
communications research
brand focus workshops
brand platform
marketing plan development
brand architecture
naming/tag lines
ideation workshops
marketing integration
messaging architecture
sensory positioning
brand cascading
environment branding
brand guidelines
identity/look & feel
advertising
interactive/web 2.0
animation/video
tradeshow components

12. our philosophysix degrees

13. s i x d e g re e s | a sensory branding agency
13our philosophy
successful messaging is both verbal & nonverbal

14. 14
85% of communication is nonverbal

15. 93% of emotional meaning is communicated
through nonverbal channels
15

16. when verbal and nonverbal information
conflict, people believe
the nonverbal
16

17. environmental context matters
17

18. s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
18our philosophy
communicating the right emotional
and self-expressive benefits is critical...
even if you let functional benefits instill them

19. s i x d e g re e s | a sensory branding agency
19brand perceptions

20. s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
communicating the right emotional
and self-expressive benefits is critical...
even if you let functional benefits instill them
20our philosophy
consistency is only a worthy goal after you’ve
achieved credibility, relevance & differentiation

21. s i x d e g re e s | a sensory branding agency
credible
different
relevant
BRANDconsistent
21strong brands meet 4 criteria...

22. s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
communicating the right emotional
and self-expressive benefits is critical...
even if you let functional benefits instill them
consistency is only a worthy goal after you’ve
achieved differentiation
22our philosophy
the greatest challenge to successful branding
is often internal

23. s i x d e g re e s | a sensory branding agency
it’s relatively easy to come up with an
effective strategy...
23

24. s i x d e g re e s | a sensory branding agency
but you have
to live it
to be
successful.
24

25. sensory brandingsix degrees

26. s i x d e g re e s | a sensory branding agency
26the problem with words
stylish

29. s i x d e g re e s | a sensory branding agency
words are imprecise
images communicate instantly
29the problem with words

30. s i x d e g re e s | a sensory branding agency
30sensory branding
identifying and managing the sensory cues
that trigger the desired brand perceptions
in the target audience

31. s i x d e g re e s | a sensory branding agency
which stimulus best
represents desired
brand perception?
sensoryQ 31

32. s i x d e g re e s | a sensory branding agency
what is sensoryQ 32
an in-person or online research tool
visualizes how consumers perceive
brands and/or attributes
identifies the dominant visual and other
sensory cues underlying brands and
brand attributes

33. s i x d e g re e s | a sensory branding agency
cue profile 33

34. s i x d e g re e s | a sensory branding agency
sensoryQ uses 34
product & packaging design
print and broadcast advertising
brand image assessment & tracking
promotional materials
website optimization
customer insight mining

35. our worksix degrees
available by request only

36. thank you! six-degrees.com
8040 east gelding drive scottsdale, az 85260 480.627.9850