2. 1. Rally your team around a goal.
• Bring together people motivated to work together to achieve a goal.
• Make it clear what they are responsible for contributing.
• Focus in on how the collaborative effort benefits them.
• Get support from leadership and share the results of the collaboration.
A global hospitality corporation brought together green team members across hundreds of locations worldwide under the common banner of
achieving their sustainability goals. They tailored their FMYI collaboration site to easily capture best practices and green team results.
Everyone understood their posts would generate visibility for their sustainability efforts. Their CEO supported the initiative and had visibility to
posts on the site, which gave transparency to the efforts of the green team and the VP of Environmental Affairs.
3. 2. Cut the red tape by making the business case for internal stakeholders like IT.
• Focus in on how this specialized collaborative effort addresses a specific goal.
• Be sure to convey how your initiative is different from others.
• Make sure to address IT’s requirements and reduce their workload.
• Lean on your vendors to help provide technical and customer support.
A global media corporation rolled out an FMYI collaboration site focused on keeping everyone on the same page when it came to strategic
planning. They wanted to make it easy to share information quickly, make changes to the site on the fly, and empower other team members to
share information as well. This helped reduce the workload on IT by eliminating the need to deploy or customize another enterprise platform
that was struggling to get user adoption. And FMYI addressed IT’s security requirements and provides all support needed, minimizing the
burden on the media company’s team.
4. 3. Make it as easy as getting back on
the bike.
• To minimize the barrier to user
adoption, set things up so the
collaboration is as natural and familiar
as possible.
• With the rise of social networking,
embrace the spirit of those sites to
enhance adoption.
• To create the conditions for maximum
user adoption and stickiness, provide
easy ways for people to collaborate
together to answer questions, share
updates, and get things done.
A global sportswear corporation is using FMYI to easily and
effective engage over six thousand athletes to provide input and
data regarding new products. With a userbase reflecting a wide
range of computer skills, and the importance of getting regular input
from a cross section of athletes, FMYI’s social networking site look
and feel helped increase user adoption, made the transition from an
older solution seamless, and reduced the need for support. FMYI’s
collaboration features also made the site more than a data
repository and enabled collaborative conversations to happen,
creating a private social network for greater engagement and
insight.
5. 4. Give a helping hand right at the start.
• It’s critical to understand how you can
help the team achieve its goals, and
build the collaborative effort around
that. This includes learning what
motivates most team members.
• Involve key “change agent” team
members in planning the rollout. They
will give great input and assistance
with getting others on board.
• Schedule a kick off training event (in
person, virtual via webinar, or a pre-
recorded video/slide tour) to convey
excitement of the benefits in addition
to showing how things work.
A multinational insurance corporation is using FMYI to help its
salesforce improve results, track prospects, and manage clients.
FMYI helped them understand the needs of its field force sales
teams, worked closely with top agents across its salesforce, created
customized template sites, and rolled out entertaining and
approachable training sessions to engage the sales teams.
6. 5. Like karaoke, you need to rely on continuous improvement.
• You can count on not getting it completely right the first time.
• Ongoing support for the entire team is important for input to refine things.
• It’s essential to have a solution that easy to update and change on your own.
• Incorporating sustainability can help increase performance.
FMYI provides all its customers free support no matter how small or large they are. This helps refine the features in our software and pass
along insights from users to their site administrators. Configuration changes to FMYI sites are easy for site administrators to do without any
technical knowledge, and updating pages in the site are intuitive for users. That way, the site stays relevant and useful over time. And FMYI’s
commitment to sustainability means we minimize our environmental footprint, maximize our positive impact on our community, and empower
our clients to do the same with built in triple bottom line (people, planet, and profit) features.
