1. LILIAN ROUSSEAU PROFESSIONAL EXPERIENCE
CONTACT DIGITAS, Stamford, CT (2007 – present)
Address VP Creative Director, Interaction Design
163 Imperial Avenue
Westport, CT Interaction Design department leader of Digitas Stamford office, overseeing work
06880-4909 on Delta.com, Kraftfoods.com, The Hartford and Mars. Creative leadership on
several Delta digital touch-points: $4 billion in ticket sales/year website (including
Voice applications for flight booking, online check-in, and others), airport kiosk, in-flight
(203) 222-9474 entertainment, mobile and community.
(203) 434-1318
E-mail MODEM MEDIA, East Norwalk, CT (1997 – 2007)
lilian@escarlate.com
Associate Director, Interaction Design
Joined the Interaction Design team in Jan 2005 to work on Delta and to help define
SUMMARY the Interaction Design capability within Modem Media. Interaction Design
leadership for the redesign of Delta.com was originated by new branding strategy
17 years of experience as well as new flight booking engine implementation.
delivering high quality work for
Developed a prototype to bring to life the vision for a new redesigned and
Fortune 100 clients.
innovative MyHumana.com (Health Insurance) utilizing rich interactivity for several
applications.
Expert in multi-disciplinary
projects leading the During these two years, I helped grow the Interaction Design team from 3 to 8
development of interactive people, establishing a better structure from junior to senior levels of expertise and
marketing solutions for global tighter relationship with the Customer Insights team.
brands.
Associate Creative Director
From strategic vision to
execution, seeking the right Creative leadership encompassing strategy, branding, interaction design, user
balance between customer experience, information architecture, marketing and production of complex award
insights and business winning websites for Fortune 100 companies.
requirements. Long term client relationship with General Motors managing creative services for
the build and evolution of GM Owner Center—a multimillion-dollar account. Since
Mentoring and managing 2000, my creative leadership extended across eight major releases, three
creative and interaction design countries, and two languages in the US. Work included several brands redesigns,
teams to deliver on-strategy the creation of a dealer application, an online/offline marketing toolkit, a mobile
solutions. application, and collaboration with offshore technology groups.
As a result of extensive digital strategy, the creation of a ‘Subway Map’ and ‘Roles
CLIENT EXPERIENCE and Responsibilities Guide’ helped GM articulate its online presence globally and
across multiple business units. GM.com was redesigned with the intent to
Delta Airlines communicate that GM is more than just a car company.
Kraft Snickers.com exemplifies the realization of an immersive brand experience where
visitors get a taste of the humorous side effects of hunger. A rich media campaign
Humana
driven website focused on viral marketing—fully built in Flash—encouraging
General Motors exploration through games and videos.
Citibank Citibank.com redesign successfully created an efficient global gateway to all
products and services, along with the challenge to manifest the new Citi brand
IBM online. Work entailed close collaboration with corporate brand manager for global
M&M/Mars communications.
Compaq Other contributions included work for IBM Web Hosting (helping IT managers and
business executives configure a hosting solution), IBM Engineering & Technology
AT&T Services satisfaction survey online tool and several new business initiatives for
multiple prospects.
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2. LILIAN ROUSSEAU
Senior Art Director
Responsible for design of interactive projects extending from large-scale marketing
CONTACT campaigns to complex websites.
Address
163 Imperial Avenue Compaq consumer website best exemplifies my contributions on the following
Westport, CT areas: information architecture, concept and brainstorm development, usability
06880-4909
testing and research, client interaction, creative team management and technical
Voice
implementation and QA supervision.
(203) 222-9474 Marketing programs for AT&T included the design of ‘website in a banner’ for
(203) 434-1318
AT&T Wireless, rich media ads and sitelet design for AT&T Digital One Rate, and a
E-mail campaign website using Flash for the AT&T/TCI bundle launched during Super
lilian@escarlate.com Bowl.
AGENCIA CLICK (Formerly Midialog), São Paulo, Brazil
Creative Director (1994 – 1996)
In charge of creative department developing interactive websites, multimedia CD-
ROM and kiosk applications. Responsible for art direction, interface design,
information architecture and management of staff comprised of 5 designers and 3
writers.
Engagements included: first online banking website for Itau Bank, first web
presence concept for major TV network; CD-ROM titles for Editora Abril, Gazeta
Mercantil Financial Newspaper and Playboy Magazine; Kiosk Application for Avon
and laptop sales tool for Merrell-Lepetit.
COMPANHIA DAS LETRAS, São Paulo, Brazil
CD-ROM Designer (1996)
Author of Little Electronic Letters CD-ROM title, stories and games for children.
ATR MULTIMEDIA, Rio de Janeiro, Brazil
Art Director (1992 – 1994)
Interface design and multimedia development for interactive projects comprising
of: CD-ROM titles, interactive sales tools, kiosk applications, desktop software, 2D
and 3D animation (Animator Pro/3D Studio).
Creative Direction of first multimedia CD-ROM in Latin America (Almanaque Abril
1994, 1995 and 1996 editions). Other engagements included clients like Xerox,
Shell, AutoProgram and AMIL Saude.
PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO, Brazil
Scholarship Project (1989 – 1991)
Process documentation of product design development.
EDUCATION
B.A. Industrial Design
Pontifical Catholic University of Rio de Janeiro, Brazil – 1988 to 1992.
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