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Intermediation in the new user environment   Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Librarians organised the library……..
 
Library collections assessed by: ,[object Object],[object Object],[object Object],[object Object],[object Object]
When Publisher’s organise the library …….
 
Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier  Silo Blackwell Silo Sage  Silo T&F Informa Silo
 
 
David Seaman -DLF ,[object Object],[object Object]
David Seaman -DLF ,[object Object]
It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
It is easier for a camel to pass through the eye of a needle than to find a  publisher website  that is usable and friendly and provides services that  haven’t been co-opted by a weird marketing agenda.
 
 
Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content
Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
[object Object]
Cal State San Marcos and Cal State Northridge study ,[object Object],[object Object]
Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
Some conventional solutions for publishers….. ,[object Object]
 
 
Some conventional solutions for publishers….. ,[object Object],[object Object]
Some conventional solutions for publishers….. ,[object Object],[object Object]
AND….. ,[object Object],[object Object]
[object Object]
The USB Hotplate
Headlight LCDs:  2 Fast 2 Useless
High-Tech Carpet Knows You are  Fat, Old
Some advice for Publishers:  Ignore the competition From Creating passionate users blog:  http://headrush.typepad.com/creating_passionate_users/
From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
 
 
 
But where is the “iPod”?
But where is the “iPod”?
The User as the intermediary web 2.0
 
 
DEMO
 
 
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications (Academic) ,[object Object],[object Object],[object Object],[object Object]
Mash Ups ,[object Object]
 
 
Mash-Up of Google Earth and Ant Web ,[object Object],[object Object],DEMO
Conclusions ,[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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Intermediation In The New User Environment

  • 1. Intermediation in the new user environment Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.
  • 2.
  • 3. When Librarians organised the library……..
  • 4.  
  • 5.
  • 6. When Publisher’s organise the library …….
  • 7.  
  • 8. Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier Silo Blackwell Silo Sage Silo T&F Informa Silo
  • 9.  
  • 10.  
  • 11.
  • 12.
  • 13. It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
  • 14. It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
  • 15.  
  • 16.  
  • 17. Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content
  • 18. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
  • 19.
  • 20.
  • 21. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
  • 22.
  • 23.  
  • 24.  
  • 25.
  • 26.
  • 27.
  • 28.
  • 30. Headlight LCDs: 2 Fast 2 Useless
  • 31. High-Tech Carpet Knows You are Fat, Old
  • 32. Some advice for Publishers: Ignore the competition From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
  • 33. From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
  • 34.  
  • 35.  
  • 36.  
  • 37. But where is the “iPod”?
  • 38. But where is the “iPod”?
  • 39. The User as the intermediary web 2.0
  • 40.  
  • 41.  
  • 42. DEMO
  • 43.  
  • 44.  
  • 45.
  • 46.
  • 47.
  • 48.  
  • 49.  
  • 50.
  • 51.
  • 52.
  • 53.