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IT’S ALL ABOUT THE MESSAGE!
Our Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s True! ,[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Transformation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Get Married . . . ,[object Object],[object Object],[object Object]
Recognize Change and Learn To Love It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learn To Love It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan For and Manage Change ,[object Object],[object Object],[object Object]
Manage It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object]
Internal Communications ,[object Object],[object Object],[object Object],[object Object]
External Communications ,[object Object],[object Object]
Communication Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Craft’s Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why multi-channel marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-channel = MORE! ,[object Object],[object Object],[object Object]
J.C. Penney ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring to whom? ,[object Object],[object Object],[object Object],[object Object]
Charles Darwin said . . . ,[object Object]
Thank You! ,[object Object],[object Object],[object Object]

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