4. 4 Brand Overview What is ONEHOPE? ONEHOPE is a global “cause-brand” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle. Mission of ONEHOPE: To build products, services, and technology that help raise awareness and funds for worthy causes ONEHOPE Competitive Advantage: ONEHOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives. “We do not build marketing campaigns around causes, but rather, we’ve built our brand around causes” - ONEHOPE
8. 7 TargetONEHOPE Consumer ONEHOPE Purchasers Alpha-Female Expendable income (Household income $80,000) Young Professionals Socially conscious people People who wear brands as badges of who they are
9. 8 The Effect of Cause Marketing 82% of consumers say they are not as price sensitive if they know there is a cause behind their purchase. Nearly 75% of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.* 90%of consumers will consider switching to another company if it's aligned with a cause.* “When you stand for something greater than just the bottom line… People Stand with you” *Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Coneonehttp://marketingtowomenonline.typepad **Fenton, CSR Newswire 11/17/2008
10. 9 Success with Causes Successful Cause Marketing: Successful Cause Products: “Our goal is to be the most scalable brand in the Cause related space” “ONEHOPE… Many Causes”
11. 10 Founding Team Brandon Hall Kristen Senseman Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty
12. 11 Executive Management- Wine Kirk Gaither: Advisor and partner; Distribution Past Director of Distribution Ketel One. Built them from under 20,000 cases sold to over 2MM by the time they were bought by Diageo in 2008 Jim Riley: Advisor and partner; Marketing and PR Past VP of Marketing and PR for Ketel One. Executed one of the best grassroots PR and Marketing campaigns in recent history building the Ketel One brand. Darrin Maddux: V.P. of sales Northwest, Acct Exec-Costco Past Manager of Northwest Sales for Ketel One. Past Chain Manager for Young’s Market Distributor in California. Grew NW sales 38% from 2005 to 2008 Rob Mondavi Jr.:Wine Maker Michael Mondavi: Wine Advisor and Board Member National account exec for Rockstar in Safeway Paul Kowssari: “CTO” (CEO of Technology) High honors degree in C.S. from Berkeley. INCREDIBLE EXPERIENCE social media platforms, custom software solutions (resume upon request) Christine Peake: Publicist, Head of P.R, Networker Owner of Peake PR. , Relationships with all major publications
14. 13 Distribution Partners Young’s Market, California, Arizona 4th largest wine and spirits distributor in the United States. Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc. Columbia Distributing, Oregon Portfolio built: R. Mondavi Napa, Sutter Home, Toasted Head, Rombauer, Wild Horse etc. Young’s-Better Brands, Hawaii Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc. Admiralty, Washington Portfolio built: Cakebread, Sutter Home, Toasted Head, Rombauer, Wild Horse etc. Johnson Brothers and Affiliates, North Carolina Portfolio built: All Gallo Brands In negotiations with: RNDC, Texas, Colorado and New Mexico Second Largest wine and spirits distributor in the U.S. Young’s Market, Utah, Montana, Alaska, Wyoming, Idaho
15. 14 Current Retail Partners Hawaii California (in & out program) North Carolina North Carolina North Carolina National Southwest Region California California, Nevada, Arizona Arizona National (pending) Select Restaurants: Hotels Include:
16. 15 Offline Marketing; No Cost(Print) People OK! Real Housewife’s of OC Glamour FOX Business Bill Handel Show TV Guide LA Direct Multiple Local TV/Radio Shows Wine Enthusiast Business Week Entrepreneur 944 Riviera US
17. 16 Offline Marketing; No Cost PAST T.V. Radio Press NBC CBS ABC Fox Fox Business Bill Handel Show 93.3 and 95.7 Radio plugs for 2 weeks Future T.V. Radio Press Ellen Show Oprah The Today Show Tyra Banks Show The Big Idea Daily Show Colbert Report 16
21. 20 Planned Milestones with the Brand 2 Year Goals 5 Year Goals 200,000 cases. Valuation of $100MM for ONEHOPE Wine. Millions of dollars donated. Nationally recognized consumer product brand in stores. Have the most widely used fundraising platform in the nation – MyONEHOPE.com Expand into our Napa reserve grade with the Mondavis. Expand into other products in beverage industry (water,etc.) Expand into licensing the brand to other premier consumer products companies. Launch most Robust E-Commerce Solution in the Wine Industry 10 Year Goal Largest “Cause Brand” globally
22. 21 Target Raise $5 MM dollars at a $20MMPost-money evaluation $1.25/share (4MM shares open) Investment is in ONEHOPE as a Lifestyle brand Looking for ONE Major investor 3-4 Strategic Investors 50% of profits towards wells in Third World countries We give away half our profits, but if we grow two times as fast and our team and the consumers are two times as inspired about our brand we think it’s a good cost-benefit”