16. Avoid wordiness Wordiness increases sentence length and drains verb strength Sound fresher and more vigorous by eliminating dull expressions Use: “as you request” instead of “as per your request” “have received” instead of “in receipt of” Revising for Vigour and Directness
17. Develop parallelism for balance Match nouns with nouns; verbs with verbs ;phrases for phrases and so on. Use graphic techniques for visibility and improving readability Bulleted lists, headings, CAPITAL letters, underlining, bold type, or italics. Revising for Readability
29. Proofread a hard copy instead of electronic Read it aloud and at least three times Read it at different times Read backwards Refer to a dictionary, thesaurus Proofreading Tips