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Using your news to drive traffic to your site
- 1. Use Your News to Drive Traffic to Your Site Sophie Shiatis VP, Ecommerce & Marketing Twitter @PRWeb
- 4. Fact 1: People Care About News in Search “ While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results.” iProspect Study 2008
- 5. Fact 2: Google Cares About News We see with regularity news results appearing in the pole position in blended search results.
- 6. Fact 3: News Releases Can Be Used To Get Into Search With a news distribution service, you can get into search results.
- 8. Fact 4: News Releases Can Help You Build Inbound Links
- 11. Fact 4: Definition of News Is Changing Its all about being relevant to your audience
- 13. Defining “News”
- 17. Research Your Angle For The Demand http://www.google.com/insights/search/# http://www.google.com/trends
- 18. Stay Focused
- 20. Users See 120 Characters of Headline in Yahoo! News, 60 in Google News Sources: Yahoo! News and Google News Yahoo! News Google News
- 21. News Results Can Include Thumbnail Images
- 22. Use Images For Search CTR increased ~ 15 – 25%
- 23. Use Images For More Traction More than 50 blog articles from 3 releases
- 28. How Press Releases Help Drive Sales At Online Retailer Vedante
- 29. Got 31 Pickups in Google Alone And 82 in Yahoo
- 32. Thank You! Twitter: @PRWeb Web site: www.prweb.com Email: [email_address]
- 34. Appendix
Notes de l'éditeur
- Who is actively on twitter now? The person who creates the most conversations and twits about this session will get 2 free press releases
- By efficiently combining marketing, search engine optimization and public relations strategies to promote news about your company -- you can reach millions of people searching for information online daily.
- Consumers trust Web search. They know they’re going to get the most relevant content above the fold. Web search is one of the most trusted digital channels for getting information about products you’re researching. Social media content converts users. It gets people to purchase. 97 percent of more revenue per referral comes from natural search content, not product pages. Good Content + Community = Inbound Links Social media should be used as part of a coordinated marketing strategy where messaging is aligned with search, email, display
- Google is the global answerer of questions.
- Google is the global answerer of questions.
- Google is the global answerer of questions.
- Google is the global answerer of questions.
- Google is the global answerer of questions.
- So What Now? Use Press Releases to Tap Into The Power of News search
- This is not something they teach in journalism schools, but they should “ The so-called inverted pyramid structure of a news article – placing the most important information at the top – was shaped in part by a new technology of the 19th century, the telegraph, the Internet of its day. Putting words on telegraph wires was costly, so reporters made sure the most significant points were made at the start.”
- Google is the global answerer of questions.
- Over 360,000,000 searches per month across the top search engines with 90% growth over year. - Search Engine Watch
- 44% of respondents reported taking some kind of action as a result of seeing a video advertisement. - Online Publishers Association
- Barbara Kantor originally planned to launch her store, Vedante, as a bricks-and-mortar business, but when the economic downturn hit, she realized that operating an online store could help her cut costs. She says online press release distributor PRWeb helped her get the word out about her e-commerce business and bring in more sales. Kantor, whose company sells reflective accessories for people and pets to wear at night, says comparison shopping sites such as NetTag.com look at PRWeb to find retailers that sell on Amazon.com because they can collect commissions for driving traffic and sales to Amazon. Once such sites discovered that Vedante sold on Amazon, they began promoting the company’s Amazon.com store. Soon after she began using PRWeb, Vedante ranked in the top 10 for Amazon's outdoor gear category during the holiday season and later became number one for sales in the pet category. It wasn’t just shoppers that began noticing Vedante. Amazon, No. 1 in the Internet Retailer Top 500 Guide , took note as well and the company's outdoor gear buyer approached Kantor about buying products wholesale from Kantor—which she agreed to do. She's also been introduced to the outdoor gear buyer for Amazon.co.uk, which Kantor believes may soon help her expand her international presence. In addition to helping get her company’s name out, Kantor says PRWeb helps make sure her message is clear. "I don't have tremendous confidence in my writing skills," Kantor says. "The PRWeb team reviews everything I write and I can call anytime and ask for advice, which for me is often 11:00 p.m. at night." Kantor also likes that PRWeb lets her add images, photos and videos to her announcements. "I can tell people all day long how reflective our accessories are, but when they see the product in action at night, it sells itself," Kantor says. "A photo helps, but video really tells a story that's short and sweet." PRWeb has four plans, ranging from $80 per news release to post a standard announcement to $360 for a news release with a video and that is directly distributed to major news outlets. The premium package also comes with a one-time $75 Google AdWords credit.