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Crisis & Innovation
            Consumers show the way
               BZW jaarcongres



                             Vincent Everts
donderdag 19 november 2009
Who is
 Vincent Everts?




donderdag 19 november 2009
Videoblogger



                             Talk to Me!




donderdag 19 november 2009
donderdag 19 november 2009
find, collect,
                               publish
                             www.yubby.com
donderdag 19 november 2009
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
            time consumption                                                 travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                              Google Docs   Online video elections 2.0
                            Twitter Amazon Yubby Co-Creation
                    Multitasking
            Google Streetview Online collaboration Social tools

                             Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock         Enterprise 2.0              VMS Zoomz HD   ebay
                             news resume VMS Google trends

donderdag 19 november 2009
Web
                             1.0




donderdag 19 november 2009
7


donderdag 19 november 2009
Broadband internet
                 Netherlands leading in Europe
  80%
                    Netherlands: 74% (2007)

  60%



   40%



   20%


                                                                                                                     CY BG EL RO
                                                                                               PL   IE   PT CZ SK IT
                                                                     FR   SI   ES   LT HU LV
                                                      DE   EE   AT
                                       LU   UK   BE
                      DK     SE   FI
               NL


                                                      2006                              2007                     Source: Eurostat 2007

donderdag 19 november 2009
How do we spend our time?

              TV:            39% 178 min.
                                                        4%
                                                   6%
           Radio:            33% 151 min.                    39%
                                             19%
         Internet:           19%   86 min.

     Newspaper:              6%    20 min           33%
      Magazines:             4%    18 min
                                             TV              Radio
                                             Internet        Newspapers
                                             Magazines
donderdag 19 november 2009
Time & advertisement
                                 TV 3 hours/day/user
                                 Advertisement !200M public + !600 commercial
                                 advertisment/hour TV watching ! 0,06

                                 Time online: 1,5 h pp/day
                                 Online adds !500M/yr
                                 Adds ! 0,07 pp/h

                                 NewsPapers 20 min/day
                                 !750M adv revenue
                                 Adds ! 0,50 pp/h

                                 Magazines18 m/day
                                 Advertisement !700
                                 Reclame inkomsten: ! 0,70 pp/ph

donderdag 19 november 2009
donderdag 19 november 2009
• $20 miljard sales
                             • 1 Billion searches/day
                               60 miljoen in Nederland
                             • Money from Adwords
                             • Almost nothing from
                               Youtube, Google earth/
                               map, gmail, apps etc




donderdag 19 november 2009
IMPACT ON BUSINESS
                                                  12



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DELL Case




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Dell notebooks




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17


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tekst




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donderdag 19 november 2009
Online bestedingen
                              2007: 4 miljard euro

               2009: 5,5 miljard euro
                                                     +30%

                                                       bron: thuiswinkel.org

donderdag 19 november 2009
Social tools   Productinformatie
donderdag 19 november 2009
Product info       what else do people buy

                              what do they recommend?

                              Description of customers

 Social tools                90% social tools
                              What do they buy in the end?
                              what else?
                              Tags of clients
                              review of the reviews
                              reviews of the customers
donderdag 19 november 2009
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


    E-ink technologie reads
            the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



donderdag 19 november 2009
beta




donderdag 19 november 2009
donderdag 19 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


donderdag 19 november 2009
Welke tools moeten we
             kunnen gebruiken in onze
                    bedrijven?


donderdag 19 november 2009
Who talks



donderdag 19 november 2009
Weblogs




                             Everyone blogs!
donderdag 19 november 2009
donderdag 19 november 2009
Try for free




donderdag 19 november 2009
Professional




donderdag 19 november 2009
7 guidelines
             1.        Know what you are doing
             2.        Avoid marketing talk
             3.        Keep it fresh
             4.        Reinforce company’s core values
             5.        Encourage employees to use it
             6.        Create blogging policies
             7.        Have fine print
donderdag 19 november 2009
RSS
donderdag 19 november 2009
RSS Readers




donderdag 19 november 2009
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Communication 2.0




donderdag 19 november 2009
It’s
                             personal!


donderdag 19 november 2009
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The phenomenon



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80


donderdag 19 november 2009
“What are you doing in 140 characters”




donderdag 19 november 2009
Customer service




donderdag 19 november 2009
When & how
                 do I use Twitter?




      source: Twitstats.com of @vincente
donderdag 19 november 2009
It’s now mainstream!




donderdag 19 november 2009
tweet
     deck




donderdag 19 november 2009
Aanslag 2.0




donderdag 19 november 2009
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Wordprocessing 1951




donderdag 19 november 2009
Wordprocessing 1985




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Wordprocessing 2008




donderdag 19 november 2009
Revisions
                      compare
                Online collaboration
donderdag 19 november 2009
Best Web 2.0 software
Social bookmarking           del.icio.us

Web 2.0 startpagina          Netvibes & iGoogle

Online to do lists           Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management             Flickr & Picasa

Web wordprocessing Google Docs

Online calendar              Google Calendar

Project management Basecamp

Mindmapping                  Mindmeister
donderdag 19 november 2009
Web 2.0 Trend:
                              Co-Creation


donderdag 19 november 2009
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49


donderdag 19 november 2009
Social Networking



donderdag 19 november 2009
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donderdag 19 november 2009
Internet goes mobile


                                              88


donderdag 19 november 2009
Mobile internet is
                              where internet
                              was 5 years ago


donderdag 19 november 2009
New services:
                       location, location, location




                                                      94


donderdag 19 november 2009
Video Everywhere



donderdag 19 november 2009
35
15-02-07         ROOS - Regionale TV in 2010    35
donderdag 19 november 2009
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Growth of YouTube
                                            300                                                             now:
                                                                                                            13 hour of video
millions of unique visitors




                                                                                                            added every
                                                                                                            minute
                                            225                                   march 2007
                                                                                  Viacom sues YouTube
                                                                                  for $1 miljard
                                                                     october 2006
                                                                     Google buys
                                            150     july 2006        YouTube for
                                                    Daily more then $1,65 billion
                              april 2005            100 million
                               first video
                                                    watched videos
                                             75     and 65.000 added




                                              0
                                             jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    donderdag 19 november 2009
Internetvideo
        is not just
        YouTube!
donderdag 19 november 2009
TV vs Web viewing
                             Obama inauguration


35.5M TV viewers
69.8M Web viewers


donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
With these HD devices
                  anyone can do it!




donderdag 19 november 2009
Maak je eigen
                              Bedrijfs TV


donderdag 19 november 2009
Find
                   35+ sources
                             (more on the way)




       Find, Collect, Publish
donderdag 19 november 2009
+35 video sources




                             & more to follow!
donderdag 19 november 2009
Collect
Drag & drop
Edit meta
data
See
previews


                    Find, Collect, Publish
donderdag 19 november 2009
Player page




donderdag 19 november 2009
Publish it with
                                widgets




donderdag 19 november 2009
Elections 2.0




                               Obama Girl
donderdag 19 november 2009
donderdag 19 november 2009
Marketing
                               2.0



donderdag 19 november 2009
Vincent Everts
                                    www.vincente.nl
                                    www.yubby.com
                                   www.interimic.nl
                                  vincent@everts.net
                                www.twitter.com/vincente

donderdag 19 november 2009

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