From the Inertia Symposium Web Design breakout session. Slides prepared by Aaron Rutledge and Tom Ajello of POKE/NY

1. Hi.

2. The 10 Commandments

3. The 10 Commandments 2.0

4. 1. Thou shalt not abuse Flash.

5. 2. Thou shalt not clutter.

6. 3. Thou shalt not disrupt the core user path.

7. 4. Thou shalt embrace value exchange.

8. a click time spent value a purchase their email address conversation a forward

9. interesting content time / attention value information a laugh conversation a story

10. interesting content time / attention value information a laugh a story conversation

11. 5. Thou shalt develop content.

12. 6. Thou shalt create immersive experiences.

13. 7. Thou shalt develop a timeless digital strategy.

14. 8. Thou shalt detach and distribute.

16. in one or two of these areas just make a big splash rather than

17. in one or two of these areas just make a big splash on a constantly evolving basis to use them in concert, the trick is rather than

18. in one or two of these areas just make a big splash on a constantly evolving basis to use them in concert, the trick is the breadcrumb theory we call this rather than

19. 9. Thou shalt be social.

20. 10. Thou shalt aim to make the web better.

21. i lied.

22. 11. Make things for people, not machines.

23. why?

24. ” “ my customer is sitting out there waiting for me to engage with them

25. ” “ my customer controls the mouse & therefore our relationship

26. how?

37. www.pokenewyork.com