1. Skin Care Clinic
Real Estate Development Term Project
Submit to
Asst. Prof. Dr. Sonthya Vanichvatana
By
Mr. Peempoj S. ID: 491-4547
Ms. Tanyarad C. ID: 491-1901
Mr. Sompradith S. ID: 501-3197
Mr. Chayapol _. ID: xxx-xxxx
Ms. Sethawanee T. ID: 501-5166
Ms. Sirinthip _. ID: xxx-xxxx
Ms. Yu Wang ID: 492-5136
Principles of Real Estate Development (REM3211)
(2/2009)

2. Introduction
This report is about our goal to conduct a proper business in the
Assumption University area. We seek to create a feasible project in this area in
order to provide a valuable service to the students here. Our concept is to make
a skincare clinic. Our choice was due to the fact that our observations of the AU
area showed absolutely no direct competitors to our service. This provides us
with an opportunity to become a successful business around the AU area. We
also observed that a large portion of AU students have great value in their
appearance. So, by investing in a skincare clinic around the AU area, we can
achieve success because this service is quite popular, and it can be considered
a trend among the AU students.

3. Contents
Title Page
Introduction A
Content B
Project objectives 1
Products and services
Project steps
Analysis of the market
SWOT analysis
Alternative locations
Supply analysis
Questionnaire
Demand Analysis
Conclusion
Recommendation

5. Project Objectives
Vision:
Our clinic’s vision is to be the best dermatologic skin care clinic in the
ABAC Suvarnabhumi campus area. Being the best means: providing outstanding
service quality, satisfaction, and comfort in order to earn our customers’ trust,
loyalty and their continuous visits.
Mission:
Our clinic strives for excellence in all of its programs of patient care, teaching,
and research. Within these objectives, we give equal importance in:
•Providing a wide range of dermatologic services that will maintain The Skin
Care Centre as a major dermatologic referral centre for the entire ABAC
Suvarnabhumi community.
•Initiating and conducting research related to the improvement of health and
care of individuals with our dermatologic products, services, and education.
•Cooperating with other skincare clinics in the pursuit of these goals and
objectives, and to assist them in meeting their goals and objectives where
possible.
•Providing an environment in which employees may grow and develop job
satisfaction and work safely to achieve the goals of our skincare clinic.

6. Our services
Treatments
•Dermatological facial treatment with AHA [Alpha-Hydroxide Acid].
•Dermatological facial treatment with crystal.
•Dermatological facial treatment with collagen.
•Dermatological facial treatment with iontophoresis.
•Flawless facial Treatment.
•IPL [Intense Pulse Light] Treatment.
•Smooth Sure Course
•Smooth Sure Course is the therapy that use laser for earmarks treatment.
Products
• Facial Cleansing gel. • Sun Screen cream.
• Rashes Treatment Cream. • AC acne treatment cream.
Earmarks Treatment Cream.
• VAS Skin renewal cream.
• Vitamin C+
• Anti-inflamation pills.
• REJU facial cream.
• Anti-rash pills.
• VL whitening cream.
• Acnotin [acnes treatment pill]
• Aloe Vera cream.
• Roaccutain [large pimple
treatment pill]
General Medical Service Fee
Diagnostic Service
Pimple piercing Service
TCA treatment [Chemical acid of skin peeling]

7. Project Steps
Gantt Chart
1. Business Selection
Define type of business
First, we made an agreement within our group to find the appropriate type of
business after teacher assigned us to do the project. There were 2 business ideas
that we thought of. First is a culinary school and second is a convenience store.
Approval of idea
We asked our teacher about our idea, and whether they were appropriate and
feasible to make at the Bangna campus or not. Unfortunately those ideas were not.
So we decided to create another business, which was a skincare clinic
Finding location of business
Our group noticed that the GVC area is full of demand during the day and
even throughout the night. So we decided to gather information on alternative
choices of being a skincare clinic around the GVC area. We asked for the available
space along with rental rate of our alternative choices.

8. 2. Market Analysis
Survey competitors
We found out that there are only two competitors in the GVC area. They are
both indirect competitors due to the fact that they are spa businesses. Their spas are
not really related towards skin care treatment because the spas are focused on
relaxing massages.
Design questionnaire
We designed 19 questions, including general information.
Approval of questionnaire
We submitted all questions for an approval and we were recommended to
provide more detail and specifications in the questions and to also provide open-end
questions that were not included in the questionnaire.
Redesign of questionnaire
We redesigned all the questions and made up to 100 copies of the
questionnaire.
Conduct Questionnaires
We used quota sampling by collecting information from 100 respondents in
both the Suvarnabhumi and Hua Mak campuses.
3. Data Analysis
After collecting all data from the respondents, we input all the data into an
SPSS program and conducted all the data analyses including all the graphing.
4. Report
We collected all pieces of works, and set the format. Reorganized and printed out
the data in a report.
5. Submission and presentation

9. Market Analysis
Marketing customer segmentation
Geographic:
Local marketing in surrounding area, at ABAC Suvarnabhumi campus.
Demographics:
Age: teenagers to the elderly
Gender: Both male and female
Income: moderate to high
Psychographics:
Life styles
Activity: Occupation involving their own personal image.
Opinions: Self-conscious about their health and image.
Market Needs
- More promotions
- Discounts
- Premium courses
- Membership and benefits from becoming member.

10. SWOT Analysis
Strength:
1. Pornkasem provides excellent service, uniquely designed skin care product
treatments from the R&D team, and other special promotions that give it a distinct
quality from other competitors.
2. Pornkasem is recognized, preferred, and respected nationally.
3. This branch is a convenience in terms of location and access for the ABAC and
Bang Sao Tong community.
4. Pornkasem’s product is at the market price and is affordable for ABAC student.
Weakness:
1. Pornkasem’s treatment courses are quite expensive.
2. Most of the treatment courses focus on long-term commitments. Thus, clients must
have punctual timing and dedication.
3. Pornkasem’s equipment and technological machines are well designed, which in
turn, raises fixed cost, and results in a longer time in order to breakeven.
Opportunity:
1. There is no skin care clinic that focuses on special treatments like Pornkasem does,
around the ABAC community. The businesses most likely to be a competitor of
Pornkasem are the 2 spa businesses.
2. The result of interviewer for those who are interested in Pornkasem skin care shows
that there is a diverse timing need for treatments. Therefore, there will be few
chances of customer clutter and most will be satisfied.
3. The study reveals that the trends of both female and male teenagers are more
actively interested in beauty and cleanliness.
Threats:
1. Since most ABAC alumni don’t have jobs, they have lower budgets than the price of
the treatment courses.
2. Along with the world’s current economic crisis, Thailand is also facing a recession,
which means that customer must weight between necessity and desire. Since
skincare is likely to be a desire for teenagers, it can cause a threat to Pornkasem’s
company.

11. Alternative Locations
GVC (Green View Complex)
oShop house (Inside)
025,200 baht/month
1157 m2
23 floors
3At least a 3 year contract
4First month paid in advance and two months payment as insurance

12. Shop house (Front)
Normal lot
017,982 baht/month
1108 m2
2At least a 3 year contract
3First month paid in advance and two months payment as insurance
Corner lot
419,000 baht/month
5114 m2
6At least a 3 year contract
7First month paid in advance and two months payment as insurance

13. oGlass building
526,765 baht/month
6101 m2

14. oSmall shop (Left side)
77,200 baht/month
816 m2
oBig shop (Right side)
911,900 baht/month
1034 m2

15. Competitors
1. Panarlee Spa (08-4638-0147, 0-2707-0885)
Normal Member
Service Hour(s)
price (฿) price (฿)
Herbal
1 400 300
Massage
Thai
1 250 200
Massage
Foot
1 300 250
Massage
Aroma 1 600 500
Body Scrub 1/2 800/1500 600/1200
Facial
- 400 300
Relaxing
Facial Gold
- 600 500
Gel Mask
Ayurveda
Head - 600 500
Massage
Remark: Member price can be applied only if the customer makes an advance purchasing
as a package of 3,000, 5,000 and 10,000 Baht
Promotion Package [1]
1.5 hour 1500 Baht now only 1200 Baht
- Facial Gold Gel Mask
- Indian Head Massage
- Foot Massage
Promotion Package [2]
1700 Baht now only 1400 Baht
•Body Treatment
•Facial Gold Gel Mask
•Foot Massage

16. General Information
1. Which part of your body do you value the most? [Rank from 1 to
3]
___ Body Skin ___ Body Shape ___ Face Skin
___ Others, specify: _____
2. What type, if any, of skin problem(s) do you have? [You can
choose more than 1 answer]
☐ Acne ☐ Wrinkles ☐ Dry/Oily skin
☐ Scars ☐ Dark/Under Eye bags
☐ Cellulite ☐ Never
3. When referring to a skincare clinic, which brand(s) do you
recognize the most? [Rank from 1 to 3]
___ Wuttisak Clinic ___ Makharin Clinic ___ Pornkasem Clinic
___ Derm Care Clinic ___ Pan Clinic ___ Medicare Clinic
___ Romwawin Clinic ___ Meko Clinic ___ Nittipon Clinic
___Others, specify: _____________________.
4. How do/did you find out about the clinic that you chose? [You can
choose more than 1 answer]
☐ TV Commercial☐ Radio ☐ Newspaper
☐ Friends/Family ☐ Internet ☐ Advertisements/Brochure
☐Others, specify: __________________.
5. Do you think that using the skincare service is important?
☐ Strongly disagree ☐ Disagree ☐ Moderate ☐ Agree
☐ Strongly agree
6. Do you think that having a skincare clinic near your area is
necessary?
☐ Yes ☐ No
7. What location would you prefer if a skincare clinic were to open
near ABAC, Suvarnabhumi Campus?
☐ GVC area ☐ AU Mall
☐ Pak Soi area [Bangna Trad Rd.]

17. 8. What factors are most important in helping you consider using the
skincare clinic services? [You can choose more than 1 answer]
☐ Price/Promotions ☐ Quality of Products
☐ Quality of Service ☐ Reputation of Clinic
☐ Cleanliness ☐ Varieties of Services
☐ Location [Easy to get to or not?]
9. Have you ever been to a skincare clinic before?
☐ Yes ☐ No (go to question 18)
10. Which skincare clinic do you usually go to?
☐ Wuttisak Clinic ☐ Makharin Clinic☐ Pornkasem Clinic
☐ Derm Care Clinic ☐ Pan Clinic ☐ Medicare Clinic
☐ Romwawin Clinic ☐ Meko Clinic ☐ Nittipon Clinic
☐ Others, specify: _____________________.
11. For what reasons did you choose the above clinic? [You can
choose more than 1 answer]
☐ Price/Promotions ☐ Quality of Products
☐ Quality of Service ☐ Reputation of Clinic
☐ Cleanliness ☐ Varieties of Services
☐ Location [Easy to get to or not?]
12. What is your purpose of using the skincare service? [You can
choose more than 1 answer]
☐ Acne Treatment ☐ For Doctor’s advising
☐ Face Life/Botox ☐ Whitening Treatment
☐ Body Slimming ☐ Wrinkles Reduction Treatment
☐Scar Reduction/Removal ☐ Purchasing Skincare Products
☐ Other, specify: ____________
13. How often do you use this service?
☐ Several times a week. ☐ About once a week.
☐ About once a month. ☐ 2 or 3 times a month.
☐ Every 2 or 3 months. ☐ Every 6 months.
☐ Every year. ☐ Every 2 or more years.
14. How much do you spend per time you visit the clinic?
☐ Less than 100 baht. ☐ 101-300 baht.
☐ 301-500 baht. ☐ 501-800 baht.
☐ 801-1,000 baht. ☐ More than 1,000 baht.
15. How much time do you usually spend in the clinic?

18. ☐ About 15-30 minutes ☐ 30 minutes to 1 hour.
☐ 1-2 hours ☐ More than 2 hours.

19. 16. What days do you usually go to the clinic?
☐ Weekdays ☐ Weekends
17. What times do you usually go to the clinic?
☐ Morning ☐ Afternoon ☐ Evening ☐ Late at night
18. If you have not yet used a skin care service, what services are
you interested in? [You can choose more than 1 answer]
☐ Acne Treatment ☐ For Doctor’s advising
☐ Face Life/Botox ☐ Skin Whitening
☐ Body Slimming ☐ Wrinkles Reduction
☐Scar Reduction/Removal ☐ Purchasing Skincare Products
☐ Other, specify: _____________
Personal Information
19. Gender
☐ Male ☐ Female ☐ Other
20. Nationality
☐ Thai ☐ Foreign
21. Type of Student
☐ Freshman ☐ Sophomore ☐ Junior ☐ Senior
22. Which campus do you live near/at?
☐ Suvarnabhumi Campus ☐ Hua Mak Campus
23. If Suvarnabhumi, where do you live?
☐ At home ☐ ABAC Residential ☐ Outside dormitory
24. What is your monthly earnings/allowance?
☐ 5,000–8,000 ☐ 8,001–10,000 ☐ 10,001–13,000
☐ 13,001–15,000☐ 15,001-20,000 ☐ More than 20,000

21. Method of Collection
Size of respondents:
• 100 respondents
Questionnaire distribution type:
• Quota survey: we considered this survey to be a quota survey
because we specified the group to whom we distributed our
questionnaires to. This group was the ABAC students group.
Descriptive Analysis
The questionnaire began with a series of personal questions to better understand
who our respondents are. From the 100 respondents to our questionnaire, we illustrated the
genders of the students as shown in the following chart.
Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 41 41.0 41.0 41.0
Female 56 56.0 56.0 97.0
Other 3 3.0 3.0 100.0
Total 100 100.0 100.0

22. Nationality
Cumulative
Frequency Percent Valid Percent Percent
Valid Thai 92 92.0 92.0 92.0
Foreign 8 8.0 8.0 100.0
Total 100 100.0 100.0
Student Year
Cumulative
Frequency Percent Valid Percent Percent
Valid Freshman 7 7.0 7.0 7.0
Sophomore 13 13.0 13.0 20.0
Junior 27 27.0 27.0 47.0
Senior 51 51.0 51.0 98.0
Over 2 2.0 2.0 100.0
Total 100 100.0 100.0

23. Which campus do you live near/at?
Cumulative
Frequency Percent Valid Percent Percent
Valid Suvarnabhumi Campus 72 72.0 72.0 72.0
Hua Mak Campus 28 28.0 28.0 100.0
Total 100 100.0 100.0
Suvarnabhumi Campus
Cumulative
Frequency Percent Valid Percent Percent
Valid Far from Suvarnabhumi
3 3.0 3.0 3.0
Campus
At home 50 50.0 50.0 53.0
ABAC Residential 15 15.0 15.0 68.0
Outside dormitory 32 32.0 32.0 100.0
Total 100 100.0 100.0

24. What is your monthly earnings/allowance?
Valid Cumulative
Frequency Percent
Percent Percent
Valid 5000 - 8000 21 21.0 21.0 21.0
8001 - 10000 34 34.0 34.0 55.0
10001 - 13000 15 15.0 15.0 70.0
13001 - 15000 14 14.0 14.0 84.0
15001 - 20000 12 12.0 12.0 96.0
> 20000 4 4.0 4.0 100.0
Total 100 100.0 100.0

25. Our analysis of the next part of the questionnaire consisted of general questions in
order to analyze what the students’ attitudes are towards themselves and towards using the
clinic services.
Which part of your body do you value the most?
Cumulative
Frequency Percent Valid Percent Percent
Valid None 1 1.0 1.0 1.0
Body Skin 7 7.0 7.0 8.0
Body Shape 18 18.0 18.0 26.0
Face Skin 73 73.0 73.0 99.0
Hand 1 1.0 1.0 100.0
Total 100 100.0 100.0
Description
We ask the respondents to rank 3 types of valued body part, which are body skin,
body shape and face skin, as well as other/none from the most to the least important. As a
result, most of the respondents ranked face skin as the most important, which is at 73%.
Then, body shape was the second most important at 38%, and body skin was the third at
42%. Therefore, we can conclude that the majority of the respondents are interested in face
skin treatment the most.

27. Next, we asked the respondents about the skin problems that they experienced, or
are experiencing. The purpose of this question is to list most commonly known skin
problems that people face, and to conclude what our student respondents are suffering
from the most. The three most common issues are dry/oily skin, acne, and dark under-eye
bags, ranking from 56%, 47% and 40% respectively as in the charts, and illustrations
below.
Dry/Oily Skin
Cumulative
Frequency Percent Valid Percent Percent
Valid No 44 44.0 44.0 44.0
Yes 56 56.0 56.0 100.0
Total 100 100.0 100.0
Acne
Cumulative
Frequency Percent Valid Percent Percent
Valid No 53 53.0 53.0 53.0
Yes 47 47.0 47.0 100.0
Total 100 100.0 100.0
Dark/Under Eye bags
Cumulative
Frequency Percent Valid Percent Percent
Valid No 60 60.0 60.0 60.0
Yes 40 40.0 40.0 100.0
Total 100 100.0 100.0

28. Scars
Cumulative
Frequency Percent Valid Percent Percent
Valid No 78 78.0 78.0 78.0
Yes 22 22.0 22.0 100.0
Total 100 100.0 100.0
Cellulite
Cumulative
Frequency Percent Valid Percent Percent
Valid No 85 85.0 85.0 85.0
Yes 15 15.0 15.0 100.0
Total 100 100.0 100.0
Wrinkles
Cumulative
Frequency Percent Valid Percent Percent
Valid No 92 92.0 92.0 92.0
Yes 8 8.0 8.0 100.0
Total 100 100.0 100.0
None
Cumulative
Frequency Percent Valid Percent Percent
Valid No 96 96.0 96.0 96.0
Yes 4 4.0 4.0 100.0
Total 100 100.0 100.0

29. Description
We believed that the reasons our respondents were experiencing these issues, is
due to the tropical, and humid weather in Thailand. This means that a lot of dust and sweat
can accumulate on the face, which can harm or irritate the skin. Furthermore, facial
problems are one of the leading problems that teenagers are facing. This might be caused
by the high amount of stress amassed from studies, tests, and reports they are required to
complete—as is commonly shown in Assumption University.

31. Based on the previous question regarding common skin problems, students are then
asked to refer to the clinic(s) that they first recognize if they are thinking of receiving
treatment for their skin ailments. Our duty was to allow respondents to rank up to 3
recognized clinic brands. Most of them think of Wuttisak clinic as the first, Pornkasem clinic
as the second place, and Nittipon clinic as the third place as shown below
What is the first clinic that comes to your mind?
Cumulative
Frequency Percent Valid Percent Percent
Valid None 2 2.0 2.0 2.0
Wuttisak Clinic 29 29.0 29.0 31.0
Makharin Clinic 6 6.0 6.0 37.0
Pornkasem Clinic 17 17.0 17.0 54.0
Derm Care Clinic 3 3.0 3.0 57.0
Pan Clinic 4 4.0 4.0 61.0
Medicare Clinic 9 9.0 9.0 70.0
Romwawin Clinic 6 6.0 6.0 76.0
Meko Clinic 2 2.0 2.0 78.0
Nittipon Clinic 14 14.0 14.0 92.0
Linda Clinic 3 3.0 3.0 95.0
Radchatavee Clinic 2 2.0 2.0 97.0
Petaphil Clinic 1 1.0 1.0 98.0
Beauty Tech Clinic 1 1.0 1.0 99.0
Asoke Skin Hospital 1 1.0 1.0 100.0
Total 100 100.0 100.0

32. Based on the previous question, we then asked the students about what factors led
to them recognizing the clinic brands that they chose. The results demonstrated that the
information from family and friends [word of mouth] is the easiest one to find and notice.
Then, advertisements or brochures are the second source used to find out more detailed
information. Lastly, TV commercials provided customers with information to help them
choose a clinic to visit.
Friends/Family
Cumulative
Frequency Percent Valid Percent Percent
Valid No 41 41.0 41.0 41.0
Yes 59 59.0 59.0 100.0
Total 100 100.0 100.0
TV Commercial
Cumulative
Frequency Percent Valid Percent Percent
Valid No 61 61.0 61.0 61.0
Yes 39 39.0 39.0 100.0
Total 100 100.0 100.0
Radio
Cumulative
Frequency Percent Valid Percent Percent
Valid No 67 67.0 67.0 67.0
Yes 33 33.0 33.0 100.0
Total 100 100.0 100.0

33. Internet
Cumulative
Frequency Percent Valid Percent Percent
Valid No 78 78.0 78.0 78.0
Yes 22 22.0 22.0 100.0
Total 100 100.0 100.0
Newspaper
Cumulative
Frequency Percent Valid Percent Percent
Valid No 85 85.0 85.0 85.0
Yes 15 15.0 15.0 100.0
Total 100 100.0 100.0
Description
From the data shown above, we see that the main source of recognition of the clinic
brands came from family/friends [word of mouth]. Second was from TV commercials, and
third was from listening to the radio.
Word of mouth is the most influencing source because what people suggest is
based off of what they’ve experienced of heard. This leads us to find out what factors
customers seek when considering using skincare services.

34. Quality of Products
Cumulative
Frequency Percent Valid Percent Percent
Valid No 21 21.0 21.0 21.0
Yes 79 79.0 79.0 100.0
Total 100 100.0 100.0
Price/Promotion
Cumulative
Frequency Percent Valid Percent Percent
Valid No 33 33.0 33.0 33.0
Yes 67 67.0 67.0 100.0
Total 100 100.0 100.0
Quality of Services
Cumulative
Frequency Percent Valid Percent Percent
Valid No 38 38.0 38.0 38.0
Yes 62 62.0 62.0 100.0
Total 100 100.0 100.0
Cleanliness
Cumulative
Frequency Percent Valid Percent Percent
Valid No 61 61.0 61.0 61.0
Yes 39 39.0 39.0 100.0
Total 100 100.0 100.0
Location
Cumulative
Frequency Percent Valid Percent Percent
Valid No 73 73.0 73.0 73.0
Yes 27 27.0 27.0 100.0
Total 100 100.0 100.0

35. Reputation of Clinic
Cumulative
Frequency Percent Valid Percent Percent
Valid No 80 80.0 80.0 80.0
Yes 20 20.0 20.0 100.0
Total 100 100.0 100.0
Variety of Servcies
Cumulative
Frequency Percent Valid Percent Percent
Valid No 84 84.0 84.0 84.0
Yes 16 16.0 16.0 100.0
Total 100 100.0 100.0
Description
As seen from the charts above, most students considered the quality of products
offered to be an important factor of choice. From this data we conclude that
price/promotion and quality of services are also important factors when choosing a
skincare clinic.

36. The next question was about whether the skincare services are valuable to the
students at all. From the results, most tend to agree that using skincare services is indeed
important when the time comes, such as when facial problems arise.
Do you think that using skincare is important?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 6 6.0 6.0 6.0
Disagree 6 6.0 6.0 12.0
Moderate 37 37.0 37.0 49.0
Agree 37 37.0 37.0 86.0
Strongly Agree 14 14.0 14.0 100.0
Total 100 100.0 100.0
Do you think that having a skincare clinic near your area is necessary?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 28 28.0 28.0 28.0
Yes 72 72.0 72.0 100.0
Total 100 100.0 100.0

37. Moreover, the respondents also wanted to have the skincare clinic located near their
house if possible. And those who are living around the Bangna campus preferred to have a
skincare clinic located in the GVC area for the purpose of how convenient it would be.
Which location would you prefer if a skincare clinic were to open near ABAC,
Suvarnabhumi?
Cumulative
Frequency Percent Valid Percent Percent
Valid GVC Area 44 44.0 44.0 44.0
AU Mall 32 32.0 32.0 76.0
Pak Soi Area
24 24.0 24.0 100.0
[Banga Trad Rd.]
Total 100 100.0 100.0
Description
Surprisingly, the results from the respondent’s match the location that we chose to
conduct our skincare clinic business. This information may prove that our business might be
feasible. However, the data here is not sufficient enough to indicate whether the business
will truly be possible.

39. In order to create a more accurate decision, we need to further question the
respondents who have previously visited skincare clinics.
From 100 respondents, we found that 61% of them have been to a skincare clinic
sometime ago. So, from this point onwards, we will be referring only to this group of
students.
Firstly, we needed to know what skincare clinics the respondents usually visit.
Which skincare clinic do you usually go to?
Frequency Percent Valid Percent Cumulative Percent

40. Valid Never 39 39.0 39.0 39.0
Wuttisak Clinic 14 14.0 14.0 53.0
Makharin Clinic 3 3.0 3.0 56.0
Pornkasem Clinic 17 17.0 17.0 73.0
Derm Care Clinic 3 3.0 3.0 76.0
Pan Clinic 5 5.0 5.0 81.0
Medicare Clinic 5 5.0 5.0 86.0
Romwawin Clinic 2 2.0 2.0 88.0
Nittipon Clinic 7 7.0 7.0 95.0
Radchatavee Clinic 2 2.0 2.0 97.0
Cham-nan Clinic 1 1.0 1.0 98.0
Beauty Tech Clinic 1 1.0 1.0 99.0
Asoke Skin Hospital 1 1.0 1.0 100.0
Total 100 100.0 100.0
The list of clinics that respondents have visited
Description
From the data above, we can obviously see that Pornkasem Clinic is the most
visited clinic out of all, standing at 27.87% out of the students who have visited skincare

41. clinics. Next, we see that Wuttisak Clinic is the second most visited being at 22.95%. The
third most visited clinic is Nittipon Clinic at 11.47% out all the students who have visited
skincare clinics.

42. Types of treatment
Acne Treatment
Cumulative
Frequency Percent Valid Percent Percent
Valid No 63 63.0 63.0 63.0
Yes 37 37.0 37.0 100.0
Total 100 100.0 100.0
Doctor's Advising
Cumulative
Frequency Percent Valid Percent Percent
Valid No 85 85.0 85.0 85.0
Yes 15 15.0 15.0 100.0
Total 100 100.0 100.0
Face Lift/Botox
Cumulative
Frequency Percent Valid Percent Percent
Valid No 95 95.0 95.0 95.0
Yes 5 5.0 5.0 100.0
Total 100 100.0 100.0
Whitening Treatment
Cumulative
Frequency Percent Valid Percent Percent
Valid No 80 80.0 80.0 80.0
Yes 20 20.0 20.0 100.0
Total 100 100.0 100.0

43. Body Slimming
Cumulative
Frequency Percent Valid Percent Percent
Valid No 86 86.0 86.0 86.0
Yes 14 14.0 14.0 100.0
Total 100 100.0 100.0
Wrinkles Reduction Treament
Cumulative
Frequency Percent Valid Percent Percent
Valid No 98 98.0 98.0 98.0
Yes 2 2.0 2.0 100.0
Total 100 100.0 100.0
Scar Reduction/Removal
Cumulative
Frequency Percent Valid Percent Percent
Valid No 90 90.0 90.0 90.0
Yes 10 10.0 10.0 100.0
Total 100 100.0 100.0
Purchasing Skincare Products
Cumulative
Frequency Percent Valid Percent Percent
Valid No 91 91.0 91.0 91.0
Yes 9 9.0 9.0 100.0
Total 100 100.0 100.0

44. Description
This information is able to demonstrate the treatment programs that most of the
respondents have been using. From this information, we can indicate which treatments
should be allowed to have promotional discounts in order to better persuade customers to
go to the clinics. This method of providing special discounts for the more popular treatments
will persuade even more people to use those treatments. So the top 6 treatments below
should be provided on hand to serve ABAC students in our business:

45. • Acne care
• Whitening treatment
• Doctor’s advising
• Body slimming
• Scar removal treatment
• Skincare products: sun block cream, face wash and etc.

46. General Information of the visiting customers
How often do you use these services?
Cumulative
Frequency Percent Valid Percent Percent
Valid Never 39 39.0 39.0 39.0
About once a week 17 17.0 17.0 56.0
About once a month 16 16.0 16.0 72.0
2 or 3 times a month 7 7.0 7.0 79.0
Every 2 or 3 months 12 12.0 12.0 91.0
Every 6 months 2 2.0 2.0 93.0
Every year 6 6.0 6.0 99.0
Every 2 or more years 1 1.0 1.0 100.0
Total 100 100.0 100.0
Description
The information in the chart above doesn’tgive any reasonable details about how
often we should operate our business. This is because the property that we are using for
our business consists of a fixed monthly rental fee that we have to pay regardless of how
often we operate our clinic or how much income we earn. So, in this case, our service
should be available daily. However, this data does in fact tell us how we can forecast our
potential income during each period.
How much do you spend per time you visit the clinic?
Cumulative
Frequency Percent Valid Percent Percent
Valid Never 39 39.0 39.0 39.0
101 - 300 baht 6 6.0 6.0 45.0
301 - 500 baht 16 16.0 16.0 61.0
501 - 800 baht 20 20.0 20.0 81.0
801 - 1000 baht 12 12.0 12.0 93.0
More than 1000 baht 7 7.0 7.0 100.0
Total 100 100.0 100.0
Description
The data presented above basically tells us the price ranges that we must stay within
in order to get the most customers. Also, we can set new promotions based on whether we
can stay within the range of these preferable prices: 300 – 1,000 Baht.

47. How much time do you spend in the clinic?
Cumulative
Frequency Percent Valid Percent Percent
Valid Never 39 39.0 39.0 39.0
15-30 minutes 11 11.0 11.0 50.0
30 minutes - 1 hour 29 29.0 29.0 79.0
1 - 2 hours 20 20.0 20.0 99.0
More than 2 hours 1 1.0 1.0 100.0
Total 100 100.0 100.0
Description
From the chart seen above, we can determine how long customers usually have to
wait in order to receive any kind of service. So, this is useful to us in that we can better
manage our time so that we can serve more customers faster and more efficiently.
What days do you usually go to the clinic?
Cumulative
Frequency Percent Valid Percent Percent
Valid Never 39 39.0 39.0 39.0
Weekdays 23 23.0 23.0 62.0
Weekends 38 38.0 38.0 100.0
Total 100 100.0 100.0
What time do you usually go to the clinic?
Cumulative
Frequency Percent Valid Percent Percent
Valid Never 39 39.0 39.0 39.0
Morning 2 2.0 2.0 41.0
Afternoon 26 26.0 26.0 67.0
Evening 33 33.0 33.0 100.0
Total 100 100.0 100.0
Description
Illustrated in the 2 charts above, we can achieve a better understanding on how we
can manage both our operating costs as well as general expenses. By observing the daily

48. time schedules of our customers, we can predict when we need to hire extra part-time staff
members, or when to shut off unnecessary sources of energy. All these factors can make
our business much more efficient in terms of cost management.

49. Conclusion
Based on all of the collected data from the questionnaire, we are able to confidently
say that our concept to create a skincare clinic near ABAC Suvarnabhumi is a feasible
project to invest in. This is because we found that the majority of respondents agreed that
skincare was quite important, and that they favored having a skincare clinic near the
Suvarnabhumi campus. Furthermore, the location itself, which is at GVC, is highly popular
and our plan to invest in this area matches popularity of the area. This means that the
respondents preferred to have a skincare clinic near the GVC area. Apart from that, we
know that our products will need to be priced from 300 to 1,000 baht based off of the data
showing ABAC students’ allowances and how much they’ve spent per visit to a clinic. In
addition, if we want our clinic to be successful, we need to emphasize on what factors will
make students more inclined to visit our skincare clinic. Mainly, we will focus on providing
high quality products, inexpensive pricing and a variety of promotions, and finally, we will be
known for our great services.

50. Recommendations
Even though our project is quite feasible, we have to take into consideration that
operating costs will have to be properly managed. Even when the clinic is well known,
customers will only come during specific times, such as only during the weekends in the
afternoon and evenings. So, we have to manage when we should hire part-time staff and
when we should reduce the amount of energy consumption in our clinic. Also, in terms of
the types of treatments that we provide, we need to be able to provide the types of
treatments that the students want. This is based off of what main skin problem these
students have, which is mainly acne, and oily/dry skin. So we should be able to provide the
best treatments possible for these ailments.
We relate our clinic to Pornkasem because we want to provide services similar to the
treatment program offered by Pornkasem for the improvement of all types of skin. The
clinic’s treatment programs present a full line of organic skin care products and other
specialized treatments. These unique treatments promise real change with new clarity,
youthfulness and overall healthiness you never knew your skin could have. Pornkasem is
the answer to all types of skin problems, starting from simple acne prone skin, wrinkly skin,
and other types of skin ailments.
From the data we collected, we can say that Wuttisak skincare clinic is one of the
more recognized clinics out there. However, we chose to relate to Pornkasem because out
of the 100 respondents who had taken our questionnaire, 61 have used skincare clinics
before. And those 61 respondents have used Pornkasem the most. So, if we want more
potential customers, we need to be able to relate our business to another one that is
popular in terms of how often people use it.