A brief presentation on Cheese Care Works on UI design and Branding

1. Worx ReviewDesigns for Consumer Tech 2nd June 2009 Design Mileage

2. About Cheese Care… Startup focused on User Interface Design Wide experience in Web based UI Design methodology focusing on Analysis Experienced designers from IDC and NID Innovation on the web through products Strong Analysis and Development team from IITs Client base consist of Start-ups in various domains

3. Content… Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com (branding & UI design) Buy used cars in India Adwiser.in(branding, usability & design) Manage sms, wap, RBT campaigns PrintMyPix.com (design, development) Upload photos and order prints online Arabartonline.com (only design) Buy & sell contemporary art in Middle East

4. Chakpak.com Alexa ranking <200 in India Funded by Accel Partners & Canaan. Objective: Build a clutter free, contemporary UI Usable for tech savvy as well as not so tech savvy young population Target audience very impatient Majority of users enter via search engines – so every page should be as good as each other in terms of engaging audience. Challenges: SEO friendly design Should look good in multiple screen resolutions

13. Agenda… Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com (branding & UI design) Buy used cars in India Adwiser.in(branding, usability & design) Manage sms, wap, RBT campaigns PrintMyPix.com (design, development) Upload photos and order prints online Arabartonline.com (only design) Buy & sell contemporary art in Middle East

14. Gaadi.com Among the top two car portals in India with ~3 mn monthly page views Funded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mn Objective: Clutter free extremely user friendly UI. Eye catching colors Challenges: Search friendly design – the brand panel on home page was a major breakthrough. Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.

18. Agenda… Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com (branding & UI design) Buy used cars in India Adwiser.in(branding, usability & design) Manage sms, wap, RBT campaigns PrintMyPix.com (design, development) Upload photos and order prints online Arabartonline.com (only design) Buy & sell contemporary art in Middle East

19. Adwiser.in Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India. Objective: Professional look Easy to use even for a panwallah Challenges: Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person Creating an integrated system for a five different & diverse entities which use the system.

26. Agenda… Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com (branding & UI design) Buy used cars in India Adwiser.in(branding, usability & design) Manage sms, wap, RBT campaigns PrintMyPix.com (design, development) Upload photos and order prints online Arabartonline.com (only design) Buy & sell contemporary art in Middle East

27. Adwiser.in Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India. Objective: Professional look Easy to use even for a panwallah Challenges: Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person Creating an integrated system for a five different & diverse entities which use the system.

43. Say Cheese! sales@cheesecare.com +91.934.285.3002 | +91.80.4146.2931