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David Alston
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As presented in Montreal at Web Interactif
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Listening to Your Community Builds Engagement & Advocates
1.
Listening to your
Community @davidalston of @radian6
2.
Social Mediais not
a media.
3.
Social Mediais a
two-way communications channel.
4.
Ideas Compliments Memes
Complaints Crisis Influencers Competition Crowds Campaign Needs
5.
The New Framework:
The 5 C’s
6.
Content
7.
Community
8.
Conversation
9.
Collaboration
10.
Connections
11.
Social Media Maturity
Model Measurement & Analysis Engagement Values
12.
What’s are the
results from listening & engaging?
13.
Find & Build
Communityon Passion
14.
Propel Campaigns through
Listening
15.
Push leads into
the Funnel
16.
Track & Activate
Advocates
17.
Answer Questions In
Your Field
18.
Uncover ContenttheCommunity Needs
19.
Find & Resolve
Complaints 2
20.
Track Resonanceof Issues
21.
What’s gonna stop
you?
22.
Policies
23.
culture
24.
Bureaucracy
25.
Momentum
26.
Window Dressing
27.
Misinformation
28.
Lack of Top
Level Support
29.
Lack of a
Plan
30.
Lack of Commitment
31.
Lack of resources
32.
Please Connect: Twitter.com/davidalston
Linkedin.com/in/davidalston david@radian6.com www.radian6.com
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