Selected Case Studies

1. Rham K. Sriram
Case Studies

2. Summary of business experience
Financial Services
Charles Schwab – Market Data strategy and technology solutions
American Express – Value added service for smart credit card
Wachovia – On line web bill payment
Xtria – Re-engineering of insurance application
Information Technology
IBM/Webify Solutions – SOA, Web Services
IBM – Program product development – OS/2, Directory Services,DCE; Robotic part fabrication
IBM/Lotus – Migration of product
IBM/Tivoli – Migration of Framework and applications, Vendor application integration
HP/Digital – Mini computer & multi computer development
SUN – Identity management product development, GUI re-engineering, Integration adapters
BMC – Quality Assurance, GUI development
Encore – Work station design & development
PC Compatibles – Engineering, manufacture, RFI certification
Health Care
Kodak – Migration of imaging application
BCBST – Claims Filing & Response
Automotive
Volkswagen – On line web car configurator & leads generator
Consulting
Accenture – Web site re-engineering
Oil & Gas
Shell Oil – On line real time trading system
5/6/2008 CONFIDENTIAL 2

3. Overview
This following slides provide a short
summary of my professional
contributions and the solutions
delivered to enhance the customer
experience for different corporations /
businesses in USA / India for some of
the projects detailed in the previous
slide. The chronological ordering starts
from the oldest and ends with the most
recent.
5/6/2008 CONFIDENTIAL 3

4. HP/Digital Equipment Corporation, Maynard, MA
• Role Team Leader
Role:
• Challenge Create a solution to extend the life of PDP-15 (18
Challenge:
bit computer) product family utilizing the state of the art PDP-
11 (16 bit computer)
• Solution
Solution: Lead the team that architected, designed,
developed, tested, deployed and supported the Unichannel-15
dual processor system across the globe (PDP-
15=computational resource & PDP-11=peripheral handler –
the first for Digital). The project entailed developing a
memory multiplexer, base OS that ran on both the computers,
cross-assembler, Input/Output spooler and migrating existing
OS to support this configuration.
• Result Project cost was under half million dollars and
Result:
returned over $15 million in sales internationally.
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5. PROMAC, Chennai, INDIA
• Role Owner
Role:
• Challenge
Challenge: 1. Introduce micro-computers to India. 2.
Develop machine monitors using micro-controllers
• Solution 1. Partnered with US companies to market, sell,
Solution:
install and service microcomputers. Assisted prospective
customers in obtaining clearance from the Indian government
to import micro-computer systems under OGL. Procured
systems from USA installed and maintained these systems at
IIT’s, REC’s and research institutions in India. 2. Designed,
developed, tested and deployed low cost 8085 micro-
processor based monitors/controllers for manufacturing
organizations.
• Result 1. Start of micro-computing in India. 2. Awareness
Result:
of factory automation in South India.
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6. ACS International, Dallas, TX
• Role:
Role Engineering Manager
• Challenge 1. Establish a reliable PC manufacturing process. 2. Re-
Challenge:
engineer all products to comply with FCC class B RFI emission
standards
• Solution 1. identified the weak links in the manufacturing process.
Solution:
Established repeatable, scalable and measurable processes to reduce
failure using steps like prototyping, field testing, critical component
testing, system burn-in, QA etc. 2. Procured test instruments for
less than $5K and set up a small in house RFI lab for testing of boards
and systems. Systematically identified the circuits/components
causing problem and engineered changes to eliminate these RF
interference. Got all products manufactured FCC Class-B certified
• Result 1. Company was able to manufacture and sell reliable pc
Result:
compatibles in volumes. 2. The FCC could not shut down the
manufacturing activity.
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7. Shell Oil, Houston, TX
• Role Senior Consultant
Role:
• Challenge Develop a state of the art real time trading
Challenge:
system for Oil products to maximize sales revenue
• Solution 1. Work with engineering team to define and
Solution:
develop a consolidated requirements specification. 2. Assist in
interfacing with vendors, establishing the real time data feeds,
design, development and testing of product. 3. Assist in
deployment and training of product to end users/traders.
• Result 1. Company was able to obtain current market
Result:
conditions, pricing and availability of products. 2. As a result
the traders were able to obtain the best margins on each sale
and increase volume of products sold.
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8. PSW Technologies (Concero), Austin, TX
• Role Sr. Manager
Role:
• Challenge Deliver managed services to port product suite
Challenge:
and develop customer enhancements for Tivoli/IBM.
• Solution Built a team of 40 people from scratch to migrate,
Solution:
test and deliver the code base on a periodic basis. Established
a large multi-vendor computer laboratory for development
and testing. Mentored and trained team members. Created an
on line knowledge portal.
• Result The group supported the Tivoli product suite on
Result:
several platforms and generated over $10M in revenues in 3
years.
5/6/2008 CONFIDENTIAL 8

9. Globeset, Austin, TX
• Role Sr. Manager
Role:
• Challenge Deliver a value added product to enable secure
Challenge:
eCommerce for the American Express blue credit card at
introduction.
• Solution Worked with the American Express design team to
Solution:
define the product requirements and the project plan. Built a
team of engineers to design, develop, test and deploy a
secure on line electronic wallet using cryptographic technology
- eWallet. Worked with different vendors and corporate
divisions at American Express to address their concerns
regarding the usability, security and merchant coverage for
the eWallet.
• Result The eWallet enabled 1 million blue cards to be issued
Result:
in the first week.
5/6/2008 CONFIDENTIAL 9

10. Silverline Technologies, Edison, NJ
• Role:
Role Associate Director and Team member
• Challenge:
Challenge Deliver state of the art eCommerce solutions to the
automotive and banking industry.
• Solution:
Solution Worked with Volkswagen North American executives to
develop an on line car configurator and personalization web site. The
site enabled prospective customers to interactively configure a car to
obtain pricing and availability from a dealer. Existing customers could
share their experiences with others in the VW club and obtain original
and 3rd party accessories for their vehicle.
For Wachovia a bill payment solution was developed and deployed
using vendor products for on line banking.
• Result:
Result The on line car configurator increased sales of VW vehicles in
North America by 1.5% in the first 6 months. The bill payment
solution helped Wachovia decrease their transaction cost, time to
settle transactions and increase the number of on line banking
customers.
5/6/2008 CONFIDENTIAL 10

11. Charles Schwab, Austin, TX
• Role Consultant & Senior Manager
Role:
• Challenge Assess present state of Market Data systems and
Challenge:
Ticker Plant technology, study best practices, define strategy,
develop roadmap and implement select initiatives from
strategy to achieve future state by aligning with business
objectives.
• Solution Worked with CIO, CTO and the senior management
Solution:
team in Austin to define strategy, roadmap and obtain funding
from the governance committee for programs to re-engineer
and enhance the Market Data suite of applications and the
Ticker Plant infrastructure. Lead the technology teams to
explore new ideas and created proof of concept working
prototypes and implement solutions.
• Result Established six different initiatives to address and
Result:
solve - capacity bottleneck, performance enhancement,
scalability, redundancy + disaster recovery, room for growth.
5/6/2008 CONFIDENTIAL 11