Wine Clusters - Ontario, Australian, and Okanagan

1. Wine Clusters
Ontario Wine Cluster
Australian Wine
Cluster
Okanagan Wine
Cluster
Shelley Yoo

2. Ontario Wine Cluster
Main problem:

◦ Encompasses a large geographic region and
defines as ‘Ontario Wine Cluster’

3. Ontario Wine Cluster
Cluster Members:

◦ The Ontario Grape and Wine Research
◦ The Ontario Grape Growers of Canada
◦ Guelph University
◦ Brock University
◦ Niagara College
◦ Vineland Research and Innovation Centre

4. Ontario Wine Cluster
Support Structures:

◦ Main support is from Brock University and
Niagara College with their programs
available in viticulture
Activities and Marketing Activities:

◦ Canada Bloom where other clusters work
together to promote Canadian products
 Dairy Farmers of Canada
 Tourism
 Floral

5. Australian Wine
Cluster
Main problem:

◦ Individual firms do
well; however, as a
cluster they are not
as successful (lack of
co-opetition)

6. Australian Wine Cluster
Support Structures:

◦ Australian Wine Institute
◦ CSIRO
◦ Provisor
◦ SARDI
◦ The University of Adelaide
Activities and Marketing Activities:

◦ Initiated against the changing climate. They
are integrating innovation from water
management to wine composition to adapt to
the changing climates, which ultimately
affects the lands the wines are produced
from.

7. Okanagan Wine Cluster
Main problem:

◦ Lack of marketing and innovation
among this clusters and no real definition
to where the cluster region is

8. Okanagan Wine Cluster
Cluster Members:

◦ Wine Research Centre
◦ PARC
Support Structures:

◦ Provide mentorship for new businesses
within the firm
Activities and Marketing Activities:

◦ 2010 Vancouver Olympic and
Paralympics (sponsor)
◦ International Wine Tasting

9. Current News for Ontario Wine
Cluster
The Ontario Grape Growers of Canada

is hosting an event in conjunction with
Niagara College and the Business
Development Centre
 Formation of Stakeholder Advisory
Committee formed recently to provide
expertise to ensure that Vineland’s
programs remain based on achieving
commercially relevant outcomes to
provide industry with strong competitive
advantage

10. Current News for Australian
Wine Cluster
Wine cluster awarded the SA Great

Science Award
 CSIRO Announces New CEO
◦ Dr. DarreenOemcke
◦ Former Research and Development
Manager at United Water International

11. Current News for Okanagan
Wine Cluster
Vincor is sponsoring the 2010

Vancouver Winter Olympics and
Paralympics
 This is VQA dedication
◦ Wines featured: Jackson-Triggs and
Inniskillin

12. Thank you!
Visit my blog at
ssyoo.wordpress.com