Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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A4U Expo Amsterdam 2009: The Growing Partnership Role Of Traditional Media Agencies
1. The Growing Partnership role of Media Agencies within the Affiliate Marketing Relationship â The cooperation between affilinet and Outrider explainedâ
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5. Introduction Outrider organization World's largest communications services group, 131,000 people working in over 2,000 offices in 106 countries. Parent company to WPP media agencies Search & performance label of GroupM/WPP Media agencies
12. Flow 1.0 to Flow 2.0 / the potential Press release 1-2009; online display spend in The Netherlands Letâs do the mathâŚâŚ. Av. 75% of total online display spend is booked by agencies = ⏠240 million Only 30% of traditional agenciesâ clients book respons-/affiliate marketing Leaves the potential in The Netherlands approximately ⏠72 million 2008 Overall affiliate marketing spend was approximately ⏠50 million So, in 2008 ⏠22 million was âlostâ. Thatâs the first potential, second is growth! *excl. Google which is expected to double that to ⏠320 million
26. Case ´Chrysler â Dodge´ more than 90% achieved through affiliate marketing!
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28. Wrap UP transparency joined approach communication SLA technology PAN European affiliate marketing 2.0 new business revenue cooperation win-win success energy dedication relationship cross media interaction control competition
29. Auke Boersma â affilinet Country Manager Netherlands Email [email_address] www.linkedin.com/in/aukeboersma Phone 0031 (0)23 516 55 03 Menker Johannes â Outrider Business Development Manager Email [email_address] www.linkedin.com/in/menkerjohannes Phone 00 31 (0)6 158 257 72 Thank you for your attention
Editor's Notes
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Klant meeting met traditioneel bureau om case te bespreken. Automotive / hardcore traditional advertiser <number>