SlideShare une entreprise Scribd logo
1  sur  11
Télécharger pour lire hors ligne
THE 95 THESIS (5-14)
5. People recognize each other as such from the sound of this voice.   ,[object Object],[object Object],[object Object]
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.   ,[object Object],[object Object],[object Object]
7.  Hyperlinks subvert hierarchy . ,[object Object],[object Object],[object Object]
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.  ,[object Object],[object Object]
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.  ,[object Object],[object Object],[object Object]
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.  ,[object Object],[object Object],[object Object]
11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.  ,[object Object],[object Object],[object Object]
12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.  ,[object Object],[object Object]
13. What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.  ,[object Object],[object Object]
14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.  ,[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Reaction On Slides 5 14 (Cluetrain Manifesto)
Reaction On Slides 5 14 (Cluetrain Manifesto)Reaction On Slides 5 14 (Cluetrain Manifesto)
Reaction On Slides 5 14 (Cluetrain Manifesto)evanracing
 
Cluetrain Manifesto Chapter 5-14
Cluetrain Manifesto Chapter 5-14Cluetrain Manifesto Chapter 5-14
Cluetrain Manifesto Chapter 5-14Aaron Tan
 
Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Ferline Chua
 
From Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public SphereFrom Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public SphereMsifry
 
0900 omma mobile david veneski
0900 omma mobile david veneski0900 omma mobile david veneski
0900 omma mobile david veneskiMediaPost
 
The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11frog
 
An intro to Social Media
An intro to Social MediaAn intro to Social Media
An intro to Social Medianewtricksdotco
 
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto PptThe Cluetrain Manifesto Ppt
The Cluetrain Manifesto Pptralphyabut
 
Andraž Zorko: The End Of Research As We Know It
Andraž Zorko: The End Of Research As We Know ItAndraž Zorko: The End Of Research As We Know It
Andraž Zorko: The End Of Research As We Know Itvalicon
 
Sedmé masmédium: Nový svět komunikací - Tomi T Ahonen
Sedmé masmédium: Nový svět komunikací - Tomi T AhonenSedmé masmédium: Nový svět komunikací - Tomi T Ahonen
Sedmé masmédium: Nový svět komunikací - Tomi T AhonenTUESDAY Business Network
 

Tendances (16)

Reaction On Slides 5 14 (Cluetrain Manifesto)
Reaction On Slides 5 14 (Cluetrain Manifesto)Reaction On Slides 5 14 (Cluetrain Manifesto)
Reaction On Slides 5 14 (Cluetrain Manifesto)
 
Cluetrain Manifesto Chapter 5-14
Cluetrain Manifesto Chapter 5-14Cluetrain Manifesto Chapter 5-14
Cluetrain Manifesto Chapter 5-14
 
Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)
 
Vertsol Ppt 1 21
Vertsol Ppt 1 21Vertsol Ppt 1 21
Vertsol Ppt 1 21
 
From Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public SphereFrom Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public Sphere
 
0900 omma mobile david veneski
0900 omma mobile david veneski0900 omma mobile david veneski
0900 omma mobile david veneski
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11
 
An intro to Social Media
An intro to Social MediaAn intro to Social Media
An intro to Social Media
 
Business goes mobi
Business goes mobiBusiness goes mobi
Business goes mobi
 
95 Theses: Part2
95 Theses: Part295 Theses: Part2
95 Theses: Part2
 
Cluetrain Ch 1
Cluetrain Ch 1Cluetrain Ch 1
Cluetrain Ch 1
 
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto PptThe Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
 
Andraž Zorko: The End Of Research As We Know It
Andraž Zorko: The End Of Research As We Know ItAndraž Zorko: The End Of Research As We Know It
Andraž Zorko: The End Of Research As We Know It
 
Sedmé masmédium: Nový svět komunikací - Tomi T Ahonen
Sedmé masmédium: Nový svět komunikací - Tomi T AhonenSedmé masmédium: Nový svět komunikací - Tomi T Ahonen
Sedmé masmédium: Nový svět komunikací - Tomi T Ahonen
 
Cluetrain
CluetrainCluetrain
Cluetrain
 

En vedette

composicion en fotografia
composicion en fotografiacomposicion en fotografia
composicion en fotografiaJorge Marulanda
 
Wideband Power Line Positioning for Indoor Localization
Wideband Power Line Positioning for Indoor LocalizationWideband Power Line Positioning for Indoor Localization
Wideband Power Line Positioning for Indoor Localizationestuntebeck
 
diseño-7 Rastro Tricia woods
diseño-7 Rastro Tricia woods diseño-7 Rastro Tricia woods
diseño-7 Rastro Tricia woods Jorge Marulanda
 
Libro Laurelito por lauris bruges
Libro Laurelito por lauris brugesLibro Laurelito por lauris bruges
Libro Laurelito por lauris brugesAlejhuve
 

En vedette (8)

Pwn case presentation
Pwn case presentationPwn case presentation
Pwn case presentation
 
Cubiertas Autoportantes
Cubiertas AutoportantesCubiertas Autoportantes
Cubiertas Autoportantes
 
composicion en fotografia
composicion en fotografiacomposicion en fotografia
composicion en fotografia
 
Media Kit
Media KitMedia Kit
Media Kit
 
Wideband Power Line Positioning for Indoor Localization
Wideband Power Line Positioning for Indoor LocalizationWideband Power Line Positioning for Indoor Localization
Wideband Power Line Positioning for Indoor Localization
 
diseño-7 Rastro Tricia woods
diseño-7 Rastro Tricia woods diseño-7 Rastro Tricia woods
diseño-7 Rastro Tricia woods
 
Twitter Talk 2009
Twitter Talk 2009Twitter Talk 2009
Twitter Talk 2009
 
Libro Laurelito por lauris bruges
Libro Laurelito por lauris brugesLibro Laurelito por lauris bruges
Libro Laurelito por lauris bruges
 

Similaire à Chap5 14 (20)

Theses 8-14
Theses 8-14Theses 8-14
Theses 8-14
 
The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14
 
8 14
8 148 14
8 14
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
The Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media MarketingThe Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media Marketing
 
Introduction to Social Capital
Introduction to Social CapitalIntroduction to Social Capital
Introduction to Social Capital
 
95 Theses1
95 Theses195 Theses1
95 Theses1
 
1 to 56 theses
1 to  56 theses1 to  56 theses
1 to 56 theses
 
Compilation 1 to 56
Compilation 1 to 56Compilation 1 to 56
Compilation 1 to 56
 
Compiled Powerpoint
Compiled PowerpointCompiled Powerpoint
Compiled Powerpoint
 
clue train manifesto
clue train manifestoclue train manifesto
clue train manifesto
 
1 to 42
1 to 421 to 42
1 to 42
 
95 theses VERTSOL
95 theses VERTSOL95 theses VERTSOL
95 theses VERTSOL
 
Social Networks Before The Internet
Social Networks Before The InternetSocial Networks Before The Internet
Social Networks Before The Internet
 
Cluetrain Review
Cluetrain ReviewCluetrain Review
Cluetrain Review
 
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
 
Cluetrain
CluetrainCluetrain
Cluetrain
 

Dernier

Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxPurva Nikam
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 

Dernier (20)

Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptx
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 

Chap5 14