Presentation by Matt Bailey of i-level, Helen Southgate at BSkyB and Reed Pridy from Neverblue attempting to answer the question "Is Affiliate Marketing Worth It?"

1. Is Affiliate Marketing Worth It? Matt Bailey – i-level Reed Pridy – Neverblue Helen Southgate - Sky

2. 16% YOY £4.32 billion £227 million Sources: IMRG CapGeminieRetail Sales Index Sept 09 & eConsultancy Affiliate Marketing Buyers Guide July 09

3. Is AFFILIATE MARKETING worth it? YES!!! (if managed correctly)

4. What will we cover? What is affiliate marketing? The make up of the “affiliate channel” PPC Affiliates Voucher code affiliates Cashback affiliates Affiliate Relationships Lead Generation in Affiliate Marketing Where do affiliates fit into the sales journey?

5. Step 1 - Clickthrough Step 2 - Sale Step 3 - Reward

6. Lead Sale CPA Click Sign-up

7. Relationships

8. Affiliate Types Affiliate Marketing Pull Push Incentive PPC Content Voucher Code Price Comparison Email Different methods require bespoke approaches

9. Working with PPC Affiliates Why work with PPC Affiliates?

10. Working with PPC Affiliates Frequency of Searches Sales Number of Keywords Search Frequency by # of Keywords

11. Working with PPC Affiliates

12. Voucher Code Affiliates

13. Cash Back Affiliates

14. Affiliate Relationships Know your affiliates Understand their model Partnership Your field agents Motivation Reward Respect

15. Online Lead Generation Through Affiliate Marketing Controls

16. Where do Affiliates Fit in? The Purchase Decision The Online Mix

17. The last event is not the whole story Event type Display Impression Display Click Paid Search Natural Search Affiliates Conversion Event Sale

18. Journeys can be long, complex & take many forms Event type E5 Display Impression Display Click E4 Paid Search Natural Search Affiliates E3 E2 E1 Conversion Event Sale

19. Where do affiliates fit in? Analyse your data and base decisions on facts

20. Summary There is no “affiliate channel” There can be risks involved… …however, if managed correctly it is an incredibly cost effective way of marketing.

21. Reed Pridy Director Compliance and Quality Assurance Neverblue.com reed.pridy@neverblue.com Matt Bailey Head of Affiliate, i-level matt.bailey@i-level.com twitter.com/mattb811 www.mabailey.co.uk Helen Southgate Senior Online Marketing Manager, BSkyB Helen.southgate@bskyb.com twitter.com/helenmarie21