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Business Connections of Greater Madison - LinkedIn Tips and Techniques
1. Social Media Networking:
LinkedIn Tips and Techniques
Business Connections of Greater Madison
June 16, 2009
Sponsor: University of Phoenix
Wendy Soucie Consulting LLC,
All Rights Reserved Copyright 2009
3. It’s not what you know,
it’s who you know.
In social media, who you know—or
who knows you—is what can make all
the difference.
Network – Contribute – Participate
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4. Social Media Defined
“Social Media is, at its most basic sense, a shift
in how people discover, read, and share news
and information and content. It's a fusion of
sociology and technology, transforming
monologue (one to many) into dialog (many
to many.).”
Brain Solis, principal at FutureWorks PR
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5. Social Media Networking - Poll
How many are on a Social Networking site?
How many are just on LinkedIn?
How many have over 100 connections?
Who has recommendations?
Who has given recommendations?
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15. Personal Profile Tips
Collect your resume info
Consider search content carefully
Get your photo updated
Change/Edit all generic links
Use status updates
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17. Personal Profile Tips
Work History
What does the company do?
Who do they do it for?
Where do they operate?
What was your role?
What made you special?
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21. Areas of Focus - Connections
Size of your network is important
Download LinkedIn Outlook and IE
Toolbars
Set Personal/Company targets
Start with the people you know
You get 3,000 invitations
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23. Area of Focus - Recommendations
Provide them for others
Unsolicited
Personalize your request
“You recently heard me speak during the BCGM at University of
Phoenix on June 16th. If you feel comfortable, I would appreciate
your recommendation on my presentation style, material covered,
and/or if you received value for the time spent.”
Respect time
Reflection of you
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24. Area of Focus - LinkedIn Groups
Existing Groups
Create a Group
Monitor / Listen
Participate
Bring Value
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27. Area Focus - LinkedIn Q&A
Monitor questions for topics
Respond to position you/company as
thought leader
In some cases recommend your company as
prospective vendor
Provide Brand Awareness
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35. Have a Plan – I can help
Define your business purpose
Assess where your customers are
Secure company/personal name
Engage customers and clients
Follow thought leaders
Build your network
Add value
Measure
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