Just a short little presentation of the things we saw and liked at the recent CaT (Creativity and Technology conference). Good work deserves to be passed around... If possible please click through

1. An abridged
BROOKLYN
BROTHERS
version of CaT
(that’s the Creativity and
Technology confernce)

2. TAKE TIME TO PLAN.
GET OFF THE
COMPUTER.
WORK IT OUT
FOR YOURSELF.
LOOK AT WHAT
GONDRY DID
BEFORE SHOOTING
STAR GUITAR.

3. Hello Acne.
They’re Swedish.
Acne makes jeans.
And ads.
And produces films.
And digital stuff.
Companies need to be
more like Acne.

4. Hello North Kingdom.
They start their concepting
by developing short
STORYLINES of 3-5
sentences.
This leads to things like this....

5. This is a new comanpany called LAYAR.
They were just named one of the top 20
most exciting companies by just about
every magazine.
Well, the lady, Claire, who owns it said
something like that. They’re making some
very cool stuff with augmented reality.
They’re excited by being able to do stuff
like this through a phone one day. ,,

6. CREATIVE TECHNOLIGSTS
ARE THE NEW CREATIVE
ROCKSTARS.The agencies that are doing digital well have
them sitting next to their creatives and planners.

7. Pachube is a web service available at http://www.pachube.
com that enables you to store, share & discover realtime
sensor, energy and environment data from objects, devices
& buildings around the world. Pachube is a convenient,
secure & scalable platform that helps you connect to &
build the ‘internet of things’
So... a lamp in the UK
can turn on at the same
time as lamp in Tokyo.
UK TOKYO

8. PEOPLE MISTAKE THE SPECIFICS
OF A TECHNOLOGY FOR THE
VISION BEHIND IT.

9. GAMES WILL
BECOME A
DOMINANT
FORM OF MEDIA.
(said by the owner of gaming
company AREA/CODE)

10. GAMES CAN INVOLVE
PEOPLE IN WAYS
THAT TV ADS AND
TRADITIONAL MEDIA
COULD NEVER.
Clients ask “How do we get
people there?”
MAKE IT GOOD.
Monopoly City Streets had zero
media spend to “get people
there” but because it was good,
over 1 million people played it.

11. SOMETIMES THE
BEST WORK COMES
FROM THE MOST
BORING CLIENTS
LIKE>>>

12. UNLIKE US OLD FOGIES.
KIDS LIVE EASILY BETWEEN
THE ONLINE WORLD AND
REAL WORLD.

13. This game taught
kids to look both
ways before
crossing the street.

14. ALL IN ALL, WE
SHOULD EMBRACE
OUR INNER GEEKS
BECAUSE THINGS
ARE LOOKING TECHY.