This document provides an overview of the assessments for a persuasion and influence course. It discusses three assessments: 1) Leading a debate, which involves comprehending debates and presenting ideas; 2) Delivering a speech and receiving peer critique on December 8th about any topic; and 3) A final examination involving critical analysis of an attempt at persuasion and understanding theories. It also briefly outlines some key theories around how communication is processed, gaining acceptance, and affecting behavior.

1. Persuasion & Influence Welcome

8. What are attitudes That new logo sucks Big time! PR isn't a real job Marketing is just smoke and mirrors

9. What are opinions, Are they different