CHP.6 Emily Jenner and Amelia

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Technology Self Improvement

Describe ways in which consumer media habits are changing

Define major branding concepts ,[object Object],[object Object],[object Object]

What techniques are marketers using online to build and reinforce brands. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],AD SERVING

Describe the two techniques used to improve the targeting of online ads 1. Contextual Advertising 2. Behavioral Advertising

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2. Brand development differs form direct response. Awareness Familiarity Positive Imagery Completed Transaction

3.

4.

5.

6.

7.

8. Describe the two techniques used to improve the targeting of online ads 1. Contextual Advertising 2. Behavioral Advertising