Veggie habit design sketch

1. Veggie+
A conceptual design by
Leslie Wu
Design Challenge
To get college athletes to eat &
log their healthy veggie intake
(sketch!)

2. Veggie+ Persuasive Purpose
To get (already motivated, health-conscious),
female college-aged athletes to eat &
log their healthy fruit/veggie intake
(with ease of Nike+!)
Tomatoes
Oranges Industrial Design
Spinach
there are ONLY seven
Kale possible superfoods,
Mixed Berries just touch one!
Broccoli
Cabbage

3. User Description
• “KB”
• young / female / athlete / health-conscious
KB: She wants to
eat more Kale b/c
Stanford University, Spring 2010
it’s so high in
CS377v - Creating Health Habits
habits.stanford.edu
calcium!

4. Veggie+ storyboard
Time to eat lunch! Log veggies with 2 clicks KB can also visit the webpage with her
KB just came back from a Nike+ run Veggie+ log
It shows her a “news feed” of her Veggie eats!
When Michael returns to his hotel, he uploads his
pictures by simply plugging the camera into a phone She shares the page with FB like! Her running friends like it too
jack and pressing the send button.
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

5. Prototype of Veggie+
Will be based on my
“Mobile CA prop guide”
iPhone webapp
http://jinsync.com/?q=node/17
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

6. Features/Functionality
• Webapp => Log
• Database
• Only 7 allowed Super fruits/veggies!!
thx Precision Nutrition
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

7. Theoretical Justifications
• Motivated athletes already log workouts (Nike+,
Polar HRM), possibly sleep (Zeo), diet
• Reduce cost of saving veggie log: ~2 clicks
• Facilitate picking good fruit/veggies!
SUPERFOODS according to PrecisionNutrition
• Can review later, share on PN.com forums / FB
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

8. Results of User Testing
• iPhone interface for proposition guide found
easy to distribute, use on the go
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

9. Shortcomings of Design
• SBTM? simplest behavior that matters?
• What’s the trigger?
• Who really checks logs?
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu

10. Expansion - What else
is possible?
• Other form factors or ID possibilities
o Auto-color based veggie detection
o Super Plates
intelligent
plates?
• Other features and interactions
Stanford University, Spring 2010
o [expand here]
CS377v - Creating Health Habits
habits.stanford.edu
design by http://www.rui-pereira.com/index.php?/news1/wheel-of-nutrition/

11. Next Steps in Design Process
• More mockups
• Paper prototyping
• Walk through log usage / sharing
scenarios
• Recruit online / offline participants with
free nutrition coaching from personal
trainer (me) working on PrecisionNutrition
certification
Stanford University, Spring 2010
CS377v - Creating Health Habits
habits.stanford.edu