Soumettre la recherche
Mettre en ligne
The Experience Economy
•
Télécharger en tant que PPTX, PDF
•
2 j'aime
•
433 vues
H
Heather White-Laird
Suivre
Signaler
Partager
Signaler
Partager
1 sur 30
Télécharger maintenant
Recommandé
The Experience Economy
The Experience Economy
Fox (Film, TV and Sports)
Juliana Lukasik: Women on Women: It's Not What You Think
Juliana Lukasik: Women on Women: It's Not What You Think
WorldIADay2014 PDX
Zam zuu power point info
Zam zuu power point info
COliverMitch
E-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from Zamzuu
m59williamj
Zam zuu power point info
Zam zuu power point info
COliverMitch
Email In Conversation Age
Email In Conversation Age
Phillip Smith
Presentation Customers' Revenge
Presentation Customers' Revenge
Sofie Andries
Where are they now? Probably not in front of a computer... Mobile engagement ...
Where are they now? Probably not in front of a computer... Mobile engagement ...
CharityComms
Recommandé
The Experience Economy
The Experience Economy
Fox (Film, TV and Sports)
Juliana Lukasik: Women on Women: It's Not What You Think
Juliana Lukasik: Women on Women: It's Not What You Think
WorldIADay2014 PDX
Zam zuu power point info
Zam zuu power point info
COliverMitch
E-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from Zamzuu
m59williamj
Zam zuu power point info
Zam zuu power point info
COliverMitch
Email In Conversation Age
Email In Conversation Age
Phillip Smith
Presentation Customers' Revenge
Presentation Customers' Revenge
Sofie Andries
Where are they now? Probably not in front of a computer... Mobile engagement ...
Where are they now? Probably not in front of a computer... Mobile engagement ...
CharityComms
U of L and The Social Web
U of L and The Social Web
jackbr4
BBDO Connect - The Importance of Storytelling When Building Your Brand
BBDO Connect - The Importance of Storytelling When Building Your Brand
BBDO Belgium
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
The Pathway Group
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BBPMedia1
Marketing is no Longer Hollywood
Marketing is no Longer Hollywood
Graham Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Graham Brown
Social Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De Gooijer
Koepon Holding
The impact of digital publishing on advertising
The impact of digital publishing on advertising
Ihab Salha
Word of mouth
Word of mouth
david hearn
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
Brian Solis
White paper the next decade in social media
White paper the next decade in social media
Anglo Studies
Word of Mouth: Using Influence to Re-Invent the Impression
Word of Mouth: Using Influence to Re-Invent the Impression
ShareThis
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
Customericare
What Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop Culture
Steve Olenski
Albion - Tribal Youth Skype Case Study
Albion - Tribal Youth Skype Case Study
Glyn Britton
Siena Parker
Siena Parker
Hilary Ip
Brand As Verb: Principles of High Performing Experience Brands
Brand As Verb: Principles of High Performing Experience Brands
Ben Grossman
De conversation manager extended oct 10
De conversation manager extended oct 10
Steven Van Belleghem
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
Cision
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
Cision
Contenu connexe
Similaire à The Experience Economy
U of L and The Social Web
U of L and The Social Web
jackbr4
BBDO Connect - The Importance of Storytelling When Building Your Brand
BBDO Connect - The Importance of Storytelling When Building Your Brand
BBDO Belgium
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
The Pathway Group
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BBPMedia1
Marketing is no Longer Hollywood
Marketing is no Longer Hollywood
Graham Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Graham Brown
Social Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De Gooijer
Koepon Holding
The impact of digital publishing on advertising
The impact of digital publishing on advertising
Ihab Salha
Word of mouth
Word of mouth
david hearn
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
Brian Solis
White paper the next decade in social media
White paper the next decade in social media
Anglo Studies
Word of Mouth: Using Influence to Re-Invent the Impression
Word of Mouth: Using Influence to Re-Invent the Impression
ShareThis
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
Customericare
What Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop Culture
Steve Olenski
Albion - Tribal Youth Skype Case Study
Albion - Tribal Youth Skype Case Study
Glyn Britton
Siena Parker
Siena Parker
Hilary Ip
Brand As Verb: Principles of High Performing Experience Brands
Brand As Verb: Principles of High Performing Experience Brands
Ben Grossman
De conversation manager extended oct 10
De conversation manager extended oct 10
Steven Van Belleghem
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
Cision
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
Cision
Similaire à The Experience Economy
(20)
U of L and The Social Web
U of L and The Social Web
BBDO Connect - The Importance of Storytelling When Building Your Brand
BBDO Connect - The Importance of Storytelling When Building Your Brand
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
BRAND NIRVANA - CLOSING THE HUMAN EXPERIENCE GAP
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
Marketing is no Longer Hollywood
Marketing is no Longer Hollywood
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De Gooijer
The impact of digital publishing on advertising
The impact of digital publishing on advertising
Word of mouth
Word of mouth
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...
White paper the next decade in social media
White paper the next decade in social media
Word of Mouth: Using Influence to Re-Invent the Impression
Word of Mouth: Using Influence to Re-Invent the Impression
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
What Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop Culture
Albion - Tribal Youth Skype Case Study
Albion - Tribal Youth Skype Case Study
Siena Parker
Siena Parker
Brand As Verb: Principles of High Performing Experience Brands
Brand As Verb: Principles of High Performing Experience Brands
De conversation manager extended oct 10
De conversation manager extended oct 10
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
What If PR Stood for People and Relationships By Brian Solis
The Experience Economy
1.
the experience economy
(or my homage to “Change by Design”) part one
2.
“mass marketing is
dead” Alan Lafley, CEO of Proctor and Gamble
3.
advertising can
no longer exist by blasting messages to an audience
4.
prior to the
internet it was a people to people world
5.
there were smiling
shoe salesmen
6.
now the relationship
is digital
7.
there were kindly
bank tellers
8.
now it’s all
done online
9.
in just the
last two years, there has been a fundamental shift in how we experience the world
10.
people want
to be part of a community & brands need to participate in that conversation
11.
12.
we now live
in an experience economy where people have shifted from passive consumption to active participation Joseph Pine and James Gilmore
13.
once our basic
needs are met…
14.
We seek an
emotional experience we seek an emotional experience
15.
this doesn’t satisfy
us anymore
16.
it’s all about
the relationship
17.
and instead of
this
18.
we seek a
financial friend
19.
a brand is
not a place, it’s a direction John Gerzema, Chief Insights Officer, Young & Rubicam
20.
the new value
paradigm is no longer commodities, nor products, nor services, but experiences
21.
for decades the
mantra was always show the product
22.
always show the
product
23.
or show someone
famous with your product
24.
now product takes
a back seat to experience
25.
26.
27.
service vs. experience
28.
design has the
power to enrich our lives through image form texture color sound smell
29.
30.
to be continued…
Télécharger maintenant