21. Distribution was difficultInfo from: <http://inventors.about.com/od/cstartinventions/a/coca_cola.htm> John Pemberton, Founder of Coca Cola
22.
23. Had only one flavor, which limited its appeal to a wide variety of people.
24. Entrepreneur had little start up money and could not produce large quantities or sell from multiple locations … was cooked in the backroom of a pharmacy in a bronze kettle.
25. Relied upon “word of mouth” to advertize, which meant he only could reach a small number of people to increase demand
26. There were a lot of other drink competitors that had a variety of flavors and brands and money to back them.
27. Distribution was challenging in 1886 with few good roads, no trucks or planes to speed delivery, etc. Info from: <http://inventors.about.com/od/cstartinventions/a/coca_cola.htm>
28.
29. Tax Revenue: Coca Cola pays millions of dollars for tax revenue in Georgia which helps pay for infrastructure, education, roads, highways, etc.
30. Help to Georgians in need: Provides millions of dollars for charities like Habitat for Humanity, Boys and Girls Clubs of America, Special Olympics, etc.
31. Tourism dollars: Brings thousands of tourists each year to Atlanta where they buy souvenirs, stay in hotels, etc.
32. Help to the Environment: Supports recycling programs and water programs that insure healthy watersheds (Atlanta is in dire need of this)
33. Educational support: Has the “Coca Cola Scholars Program” which is one of the most recognized and respected corporate-sponsored scholarships in the U.S.
34. International recognition: Many people recognize Georgia, especially Atlanta, as the place were Coca Cola was founded, which attracts many businesses.Info from: http://heritage.coca-cola.com/ and http://www.thecoca-colacompany.com/citizenship/economic_impact.html