1. THE FUTURE OF PRINTED MAGAZINES BETWEEN SOCIAL MEDIA AND NEW DIGITAL DEVICES Dario Bonazelli [email_address] Trends and Strategies in the Creative Industries 2009/2010

3. My question: How will the future of printed magazine looks like?

5. New technologies never completely replace old technology… The invention of camera didn’t replace paintings Cars didn’t replace horses

6. … we generally found new purposes for “old tech” New art movements emerged: Impressionism Cubism Surrealism… New purposes for horse riding

7. Carlota Perez Where we are now in digital revolution?

10. Advertisers invest strongly on the Web and less and less on printed versions Readers are not stopping reading they rather go on the Internet

13. Changing overtime 1942 - A romantic kiss image fully dominates the cover: may it be a consequence of the wide diffusion of photography ? 1897 - Old-fashioned title, no images and index in full 2009 - A well-endowed model in the center and dazzling titles at her sides in a non-linear order as the hyperlinks are arranged on the website

18. From Web 2.0… … to Web 3.0

20. Questions?