1. Naren Nandi

12. CORE COMPETENCY --- USER EXPERIENCE

13. KEY SUCCESS FACTORS

14. PORTER’S FIVE FORCES MODEL 1. Carriers AT&T 2. OS providers like Linux 3. Hardware makers Intel 1. VoIP Skype 2. PDA phone Palmtops etc. 3. Similar features phone emerged in Nokia, LG etc 1. Establish mobile manufacture: Nokia,LG,Samsung 2. Software giants: Google, Microsoft 1. More companies entering into smartphones market 2. Strong brands and finance

15. SWOT ANALYSIS

19. Process Analysis Inputs Outputs Goods, Services Raw material, Customers, etc. Resources: Labor & Capital Transformation Process

24. Example Validate Order Download Capacity rate: Cycle time: The (whole) process 40 units / hr 30 units / hr 1.5 min 2 min 1.5 min + 2 min = 3.5 min 30 units / hr 2 min Individual stages WIP Finished orders Flow time: Capacity rate: Cycle time:

25. (cont’d) adding an extra server for download Validate Order Download Capacity rate: Cycle time: The (whole) process 40 units / hr 60 units / hr 1.5 min 1 min 1.5 min + 2 min = 3.5 min 40 units / hr 1/40 hr = 1.5 min Individual stages WIP Finished goods Download Flow time: Capacity rate: Cycle time:

31. VALUE CHAIN ANALYSIS

37. Apple Computer Marketing Channel Structure: Apple Retail Store - Direct Channel Customers Consumer Producer

38. Apple Computer Marketing Channel Structure: Ingram Micro/Best Buy - Indirect Channel Customers Consumer Wholesaler Retailer Producer Best Buy Ingram Micro

43.  Think Twice 