OBIEE On Cloud

Presented to: BIWA SIG Robert Joseph
CEO, Step Ahead Solutions
Oracle Business Intelligence on Cloud Computing

Agenda

• Introduction GOAL – Key Take Away
• What is Cloud Computing? A clear understanding of how
• Why BI on Cloud? one could leverage Cloud
Computing for OBIEE
• OBIEE on Cloud
• Your Options for OBIEE on Cloud Why OBIEE is the perfect
• The Balancing Act! product for Cloud Computing?
• The Creative Decision Making
• Trade-offs How do I make the right
decisions?
• Our offerings on Cloud Computing
• Demo Difference between reality and
• Q&A perception when it comes to
• Thanks OBIEE on Cloud

© 2010 | Step Ahead Solutions, Inc. Do not distribute without prior permission.

Introduction
Subject Matter Experts in OBIEE Technology & Applications
+
Six Sigma Black Belts
+
Capability Maturity Management Integrated (CMMI)
Experts
+
Deliberate Creativity & Parallel Thinking – Dr. Edward de
Bono Trainers
+
Green IT proponents
=
13 week Challenge! Step Ahead Solutions, Inc

Specialized in

Oracle Business Intelligence Enterprise Edition Technology Foundation
Oracle Business Intelligence Enterprise Edition Applications – ERP
Oracle Business Intelligence Enterprise Edition Applications - CRM

―People are now a days trapped in traditional philosophy with its emphasis on analysis and description.
They are also trapped in logic which is only a very small part of operational thinking‖ - Dr. Edward de Bono

What is Cloud Computing?

• Cloud Computing is a term that defines the use of computing resources from the Internet. In cloud
computing, software application is provided as a ‘service offering’ and hence the term SaaS
(Software as a Service). Further the Cloud Computing service are characterized by

- Service on Demand

- Is elastic

- Is paid by usage

―Anyone who lives within their means suffers from a lack of imagination‖ – Oscar Wilde


What is Cloud Computing?
Why is it attractive today?

Economics
No upfront costs
No operational costs
Fast, simple and secure - can be accessed from
anywhere/anytime

Challenges Customer Needs

• Security • Competitive pricing

• Performance • Performance guarantees
• Data Privacy
• Availability
• On premise private cloud
• Integration with on premise apps
• Prevent violation of governance policies
• Limited customization

―Experience is the child of thought, and thought is the child of action‖ - Benjamin Disraeli

Why Business Intelligence on Cloud?

• BI is an expensive proposition for any organization
– BI demands high upfront costs
– Is expensive to maintain and support
• Lack of highly skilled people in BI
• All the big players are into it – IBM, Oracle, Microsoft, …
• BI now becomes available for small and medium business, no longer the
domain of large enterprises
• BI technology is highly adaptable for Cloud Computing capabilities
• Complements the varying needs of the clients
• Can well be integrated with both on premise and cloud based BI solutions
for the clients.

―The true sign of intelligence is not knowledge but imagination‖ - Albert Einstein


OBIEE on Cloud

• OBIEE Technology is perfectly adapted for Cloud Computing
– Greatly simplified architecture resulting in three services namely the
Oracle BI Server or SAS Server service, Oracle Presentation Server or
SAW Server service, and Java Web host service. One optional Oracle
Scheduler Service.
– One binary file that contains the meta data of the BI application.
– One reporting directory structure, namely the web catalog
• First truly Enterprise Class Server product from ground up
• First BI technology platform that comes along with the
complete suite of Application Analytics for Oracle ERP and
CRM as well as any custom BI application development on
non Oracle platform as well.
―It takes 20 years to build a reputation and five minutes to ruin it. If you think about that,
you'll do things differently‖ - Warren Buffett

OBIEE on Cloud

Service & Order
Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment

Oracle BI Applications
Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

IVR, ACD, CTI
BAW Schema Hyperion
Packaged MS Excel
Universal Other Data Sources
ETL Maps Adapters

―Progress lies not in enhancing what is, but in advancing toward what will be‖ - Kahlil Gibran

OBIEE on Cloud
Business Objects Cognos 8
• No Server Side Caching, no shared cache
• Simple changes to queries like group,
ungroup, add columns, re-query the DB
• If you drag 20 attributes, 20 queries of
the DB
• Multiple SQL Statements for repeated
actions within a query, such as adding
items to an LOV
• Resource Intensive, Need More
Hardware to Perform
• Cognos 8 is not aggregate aware- it relies on
the DB optimizer
• Cognos 8 can’t do time based aggregations /
Query Fragmentation such as last period, first
period – must do in a cube
• Cannot easily join data from 2 DBs
• PowerPlay - limited cube capacity, static,
data duplication, proprietary
• ReportNet against PowerPlay performance
isssues due to translation layer
• Analysis Studio performance issues

―Progress lies not in enhancing what is, but in advancing toward what will be‖ - Kahlil Gibran

Recap !!!

Let us briefly recap what we have discussed so far.

 We looked at what cloud computing really is?
 We further discussed why BI on cloud makes sense?
 Then we explored why OBIEE is a perfect product for cloud computing
 In the process we also presented some key challenges that you might
experience based on your needs
 And we kind of overlaid in context of what successful and famous people
had to say to help us at least think in a different way.

Let us now introduce a bit of creativity and get on to the next segment that is
built upon what we discussed till now.


Mind Mapping ‘Challenges’

―Creativity involves breaking out of established patterns in order to look at things in a
different way‖. – Dr. Edward de Bono

Key Challenges

―Most executives, many scientists, and almost all business school graduates believe that if
you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The
mind can only see what it is prepared to see‖. Edward de Bono

OBIEE on Cloud

―Sometimes the situation is only a problem because it is looked at in a certain way. Looked
at in another way, the right course of action may be so obvious that the problem no longer
exists.‖ Edward de Bono


OBIEE on Cloud

1. Set up Cloud
a/c
2. Build App using
shared
components
3. Set up policies
and SLAs
4. App users gain
access
5. Scale up or
AWS down based on
need
6. Charge back
based on usage

―Perplexity is the beginning of knowledge‖. Kahlil Gibran


OBIEE Presentation Stack - AWS


OBIEE Application Stack - AWS



OBIEE DB/DW Stack - AWS
 Storage is pooled across all
databases
 Storage capacity is shared
 Heavily loaded databases
draw from shared disks
 Storage no longer a
bottleneck
High Memory Instances:
Option 1: 17.1 GB physical memory, 6
virtual core processor, 420 GB local
disk space and 64 bit platform
virtual core processor, 1690GB local
High CPU Instances:
Option 2: 7 GB physical memory, 20


The Creative Decision Making

―The system of nature, of which man is a part, tends to be self-balancing, self-adjusting,
self-cleansing. Not so with technology. ‖ ~E.F. Schumacher, Small is Beautiful, 1973


Your Options for OBIEE on Cloud

• Cloud centric OBIEE infrastructure
– Multi-tenant subscription model
– Single tenant subscription model
– On Premise private cloud model
• Co-existence with on Premise BI solutions
– On Demand CRM analytics with on premise CRM Analytics
– Custom analytics application with on premise custom or out of the box
customized analytics application
– Out of the box analytics applications with on premise OBIEE
technology deployment
• Elastic capability of Cloud Computing is not an option for now
• Pay by usage is also not an option for now
―We must become the change we want to see‖. ~Mahatma Gandhi


The Balancing Act!

• Map your BI needs to the options available for OBIEE on Cloud
• Do a trade-off analysis on various scenarios
• Work with the BI Cloud Computing service company that can
fulfill your needs

Priorities Challenges

• Lower cost of BI acquisition • Security and Governance

• Deliver quality BI to business • Lack of skilled BI resources

• Generate measurable value to • Ability to meet the SLAs
your organization

"Remember that life's a great balancing act...‖— Dr. Seuss (Oh, the Places You'll Go!)


The Balancing Act!
Predictions Options
Gartner predicts that by 2012, more
than 35% of global 5000 companies
will regularly fail to make critical
decisions because they don't have
access to timely information and the
analysis to do so.

By 2010, 20% of organizations will
have an industry-specific analytic
application delivered via software
as a service (SaaS) as a standard
component of their business
intelligence portfolio.

By 2012, business units will control
at least 40 per cent of the total
budget for BI
Facts: BI Implementation rate and BI user acceptance is very low.
Source: Aberdeen Research, Gartner and Forrester Research

―The mind is everything; what you think, you become”. Gautama Buddha

The Trade Offs

"It is our choices, Harry, that show what we truly are, far more than our abilities.‖
— J. K. Rowling

Our Offerings on Cloud - elearning

―A man can learn only two ways, one by reading, and the other by association with smarter
people‖. - Will Rogers


Our Offerings on Cloud

"The purpose of business is to create and keep a customer.‖ -Peter Drucker


Our Offerings on Cloud - Demo

―Information technology and business are becoming inextricably interwoven. I don't think
anybody can talk meaningfully about one without the talking about the other.‖ -Bill Gates

Wrap-up
In our second segment, we introduced creativity and looked at some
creative approaches to solving common challenges that we face today.

Then, we looked at leveraging key BI capabilities through Cloud
Computing and discussed various options that you might have.

Then we did a balancing act of priorities, challenges, predictions and
options setting the stage for a Trade-Off Analysis of OBIEE on Cloud.

We then showed you what we offer in Cloud Computing and then took you
through a brief demo.

I hope I was able to present why OBIEE on Cloud, difference between
reality and perception when it comes to OBIEE and how we could best
leverage Cloud computing to the best of our advantage.


Q&A
―If you never change your mind, why have one?‖. ~Edward de Bono

―Enjoy Change!
Savor The Adventure And
Enjoy The Taste of New
Cheese‖ ~ Spencer
Johnson, Who Moved My
Cheese

For more details at:
Pick up your white 3333 Bowers Ave. Suite 130
paper on Cloud Santa Clara, CA – 95054
Computing at our T – 408.200.0965 F – 408.416.3458
website! E - info@stepaheadsolution.com
www.stepaheadsolution.com


OBIEE On Cloud

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