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Welcome to the world of Soft drinks: Enjoy the trip to soft drink industry Malika Rani ( Lecturer, Lovely Professional University, Phagwara) Manik Grover ( fazilka)
Indian Soft drink industry
History of Soft Drinks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Players in soft drinks market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
According to the  2003 Global Soft Drinks Report from leading drinks consultancy Zenith International   ,[object Object],[object Object],[object Object]
Continued…… ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continued……
The top 5 countries in soft drink consumptions   Rank      Countries    Amount       #1     United States : 216 litres   #2      Ireland : 126 litres   #3     Canada : 119.8 litres  #4     Norway : 119.8 litres   #5     Belgium : 102.9 litres  The per capita consumption of soft drinks in India is estimated at 3 bottles per annum which is quite low as compared to many other developing countries and reflects a considerable potential for consumption to grow.
Soft Drink Production area ,[object Object],[object Object],[object Object],[object Object]
Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.
Growth  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEY TRENDS AND DEVELOPMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Extinct brands in soft drinks ,[object Object],[object Object],[object Object]
Campa –Cola ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canada Dry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Gold Spot ,[object Object],[object Object],[object Object],[object Object]
Introduction to Pepsi ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Introduction to Coca-Cola ,[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
NEW COKE ,[object Object]
Introduction of Dr. Pepper Soft drink ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
Death of Soda Fountain ,[object Object]
Leading liquid refreshment beverage trademark MILLIONS OF   Share of   GALLONS   volume BRAND  COMPANY   2005  2006  %change   2006 Coca-cola  Coca-cola  4,848.2  4,727.0  -2.5%  15.9% Pepsi  Pepsi co  3,125.0  3028.0  -3.1%  10.2% Mountain Dew  Pepsi co  1309.1  1324.8  1.2%  4.5% Dr Pepper  7 Up  1168.2  1193.6  2.2%  4.0%  Gatorade  Pepsi Co  958.0  1072.0  12%  3.3% Sprite  Coca-cola  993.7  958.8  -3.5%  3.2% Tropicana  Pepsi co  706.1  778.8  10.3%  2.6% Minute Maid  Coca-cola  672  614.9  -8.5%  2.1% Aquafina  Pepsi co  504.4  614.7  21.9%  2.1% Dasani  Coca-cola  448.0  538.0  20.1%  1.8% Sub-Total  14732.6  14815.3  .8%  50% All others Juices & drinks  14149.9  14846.2  4.9%  50% Total  28882.5  29697.2  2.8%  50%
Change in sales in 2005-06
Coca-cola 15.9 Pepsi-cola  10.2 Dr.Pepper 4.5 Gatorade 4 Sprite 3.3 tropicana 9.2 Minute maid 2.6 Aquarina 2.1 dasari 2.1 Others 50
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Distribution system used by the company in rural and urban areas   ,[object Object],[object Object],[object Object]
Cont……….. ,[object Object],[object Object],[object Object],[object Object]
IN Introductory stage distribution strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Channels of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soft drink companies have stepped up their efforts to capture a larger share of the fountain business by introducing more of their brands at the fountain, by aggressively competing for service contracts with high-profile customers. Coca-Cola Co., notes that fountain customers are becoming increasingly brand conscious
DISTRIBUTION CHALLENGES ,[object Object],[object Object],[object Object],[object Object]
Views about Mass communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping record of the customers information ,[object Object],[object Object],[object Object]
New ideas came out because of Pepsi and coke,s cola war ,[object Object],[object Object]
NEW PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object]
Entry of Health drinks ,[object Object]
[object Object],[object Object],[object Object],[object Object]
 
For purchasing tie-up with farmers ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Adding new feature after distribution research ,[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
JOHNSON “CHIEF EXECUTIVE” ,[object Object],[object Object]
POSITIONING ,[object Object],[object Object]
Age wise division of Different drinks   Age Group Cola drinks Other soft drinks Other beverages Under 25 51.54 17.43 31.03 25-34 46.65 21 32.35 35-44 35.34 32.3 33.36 45-54 27.94 36 36.06 55-64 23.27 33 43.73 65 & above 24.42 26.38 50.2
 

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Soft Drink Industry Ppt

  • 1. Welcome to the world of Soft drinks: Enjoy the trip to soft drink industry Malika Rani ( Lecturer, Lovely Professional University, Phagwara) Manik Grover ( fazilka)
  • 2. Indian Soft drink industry
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  • 8. The top 5 countries in soft drink consumptions Rank     Countries   Amount     #1   United States : 216 litres   #2    Ireland : 126 litres   #3   Canada : 119.8 litres  #4   Norway : 119.8 litres   #5   Belgium : 102.9 litres  The per capita consumption of soft drinks in India is estimated at 3 bottles per annum which is quite low as compared to many other developing countries and reflects a considerable potential for consumption to grow.
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  • 10. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.
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  • 36. Leading liquid refreshment beverage trademark MILLIONS OF Share of GALLONS volume BRAND COMPANY 2005 2006 %change 2006 Coca-cola Coca-cola 4,848.2 4,727.0 -2.5% 15.9% Pepsi Pepsi co 3,125.0 3028.0 -3.1% 10.2% Mountain Dew Pepsi co 1309.1 1324.8 1.2% 4.5% Dr Pepper 7 Up 1168.2 1193.6 2.2% 4.0% Gatorade Pepsi Co 958.0 1072.0 12% 3.3% Sprite Coca-cola 993.7 958.8 -3.5% 3.2% Tropicana Pepsi co 706.1 778.8 10.3% 2.6% Minute Maid Coca-cola 672 614.9 -8.5% 2.1% Aquafina Pepsi co 504.4 614.7 21.9% 2.1% Dasani Coca-cola 448.0 538.0 20.1% 1.8% Sub-Total 14732.6 14815.3 .8% 50% All others Juices & drinks 14149.9 14846.2 4.9% 50% Total 28882.5 29697.2 2.8% 50%
  • 37. Change in sales in 2005-06
  • 38. Coca-cola 15.9 Pepsi-cola 10.2 Dr.Pepper 4.5 Gatorade 4 Sprite 3.3 tropicana 9.2 Minute maid 2.6 Aquarina 2.1 dasari 2.1 Others 50
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  • 47. Soft drink companies have stepped up their efforts to capture a larger share of the fountain business by introducing more of their brands at the fountain, by aggressively competing for service contracts with high-profile customers. Coca-Cola Co., notes that fountain customers are becoming increasingly brand conscious
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  • 66. Age wise division of Different drinks   Age Group Cola drinks Other soft drinks Other beverages Under 25 51.54 17.43 31.03 25-34 46.65 21 32.35 35-44 35.34 32.3 33.36 45-54 27.94 36 36.06 55-64 23.27 33 43.73 65 & above 24.42 26.38 50.2
  • 67.