1. In what ways does your media product develop or challenge forms and conventions of real media products?

2. Our song of choice ‘Brightdown’ is of the Japanese rock genre. During creation of our media product we decided to follow, challenge and develop the forms and conventions of real media products within this genre. We did this as we wanted some originality for our upcoming artist and product.

3. Comparison!! We looked at different Japanese rock videos and identified that different artists used different conventions to give them individual identities.

4. YaidaHitomi

5. YaidaHitomi’s music videos always have her as the main character within the narrative. She is also seen to carry a guitar around and in some shots she has a band. These help identify and emphasize the genre in which she is representing and can therefore be used to draw a specific audience. The audience can hence relate to her with these conventions.

6. Brightdown is a fast paced song and required lots of cuts and fades to go with the music . This was challenging as we had filmed our artist in different locations. We were therefore in danger of loosing continuity and narrative structure. This led to the decision to develop our Japanese rock video. We therefore gave our artist a rebellious attitude as most rock productions would as seen:

7. Paramore!!

8. avrillavinge!!

9. Green Day!!

10. We decided to develop the rebellious attitude by adding animations in some shots within the music video.

12. This gave the artist her own world where she could interact with characters in a her imaginary world. Instead of having an all rebellious and evil dominated setting, we created a world that was half innocent. This was done intentionally to keep the audience engaged as the artist’s next moves were unpredictable.