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At the Media Relations Summit 2009, Howie Jacobson, author of AdWords For Dummies, spoke about using AdWords in a PR context. Here are his slides. The purpose of this upload is to show how quickly you can dominate Google for non-competitive keywords.
Media Relations Summit
Media Relations Summit
Howie Jacobson
5 Questions You Must Ask Before Casting Your Vote!
5-questions-before-you-vote
5-questions-before-you-vote
statisense
tarea de informatica
jjhgdd
jjhgdd
victor de la mota
Updated version of a presentation I made 2 years ago at Web 2.0 Expo. This time for Tools of Change social media workshop in Frankfurt.
7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan
Aliza Sherman
jb 3283 Persuasive Writing
jb 3283 Persuasive Writing
jb 3283 Persuasive Writing
Bill Handy
Evaluating sources rev spr10
Evaluating sources rev spr10
sl365
Presentation at Corporate Learning and Analytics conference in Nashville, TN.
Brian austin 20160724
Brian austin 20160724
Brian Austin M.Ed
Insured Closing Letters (also called Closing Protection Letters) for lawyers and lenders.
What Lenders And Lawyers Need To Know About Icl
What Lenders And Lawyers Need To Know About Icl
guest96b99d
Recommandé
At the Media Relations Summit 2009, Howie Jacobson, author of AdWords For Dummies, spoke about using AdWords in a PR context. Here are his slides. The purpose of this upload is to show how quickly you can dominate Google for non-competitive keywords.
Media Relations Summit
Media Relations Summit
Howie Jacobson
5 Questions You Must Ask Before Casting Your Vote!
5-questions-before-you-vote
5-questions-before-you-vote
statisense
tarea de informatica
jjhgdd
jjhgdd
victor de la mota
Updated version of a presentation I made 2 years ago at Web 2.0 Expo. This time for Tools of Change social media workshop in Frankfurt.
7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan
Aliza Sherman
jb 3283 Persuasive Writing
jb 3283 Persuasive Writing
jb 3283 Persuasive Writing
Bill Handy
Evaluating sources rev spr10
Evaluating sources rev spr10
sl365
Presentation at Corporate Learning and Analytics conference in Nashville, TN.
Brian austin 20160724
Brian austin 20160724
Brian Austin M.Ed
Insured Closing Letters (also called Closing Protection Letters) for lawyers and lenders.
What Lenders And Lawyers Need To Know About Icl
What Lenders And Lawyers Need To Know About Icl
guest96b99d
What Lenders And Lawyers Need To Know About Icl
What Lenders And Lawyers Need To Know About Icl
guest96b99d
Planting NZ native trees to prevent erosion.
2009 Trees For Survival Planting Trip
2009 Trees For Survival Planting Trip
Vcross
Types of insurance for first-time homebuyers in English, Spanish, and Portuguese.
(Final) City Of Boston Homebuyers Presentation February 28 2009
(Final) City Of Boston Homebuyers Presentation February 28 2009
guest96b99d
Bedrijfspresentatie Connect It
Bedrijfspresentatie Connect It
erikrijke
Learning at Schools Presentation 09
Rotorua Conference
Rotorua Conference
Vcross
REANIMACION PEDIATRICA DE LA AHA PARA NIÑOS
RCP PEDIATRICO
RCP PEDIATRICO
Julian Tamayo
ACN Compensation Overview
Us Op Pres
Us Op Pres
GregMKnight
The Fragile Slide
The Fragile Slide
Go Fragile!
Examples of work done after using SOLO maps
Year 6 Solo
Year 6 Solo
Vcross
An introduction to nondisclosure agreements. Offered for reference purposes only.
Nondisclosures Agreements
Nondisclosures Agreements
techlawguy
Twilight
Twilight
roxana lovasz
AP Defense PDF
Final Key Note
Final Key Note
eemcg
ReanimacióN Cardiopulmonar BáSica
ReanimacióN Cardiopulmonar BáSica
Julian Tamayo
instrctivo manejo de arnes navajo
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Jaime León Noriega
A roundup of Leo Burnett’s 4Q12 Global Product Committee meeting in Bogota, including links to 7+ work, creative profiles and more.
Pencil Shavings: 4Q12 GPC, Bogota
Pencil Shavings: 4Q12 GPC, Bogota
Leo Burnett
Winning with Shoppers Today: Understanding How People Shop All across the industry, retailers and brands are asking, “How do I effectively market to shoppers today?” It’s a good question to ask. Effective marketing begins by understanding people and their behavior. How and why do people shop the way that they do? Meet today’s shopper. PeopleShop takes a close look at more than 13,000 shoppers across Europe and North America to better understand shopper behaviors and motivations. Shopping journeys have become much more complex. Emerging channels have shifted shopping patterns. Consumer segments, such as Latinos, have become much more dominant and therefore important. This presentation provides an in-depth understanding of: · How shoppers think and act differently in different countries · The six important shopper archetypes and how their shopping needs and channels vary · How shopping behavior varies depending on the category and the risk/reward associated with a purchase in the category · Latino shoppers, the importance of this group and how to effectively influence their purchases · Shopper journeys today, trends in online and offline shopping, and how to effectively reach shoppers across channels
Global Shop, April 2013
Global Shop, April 2013
Leo Burnett
Summary of article, "Change the way you persuade," based on research examining 5 common executive decision profiles. To buy this article: http://amzn.to/1POMJEJ
How to influence executives
How to influence executives
Andrew Leone
how to deal with people and lead them.
leadership styles & tactics
leadership styles & tactics
NISHA SHAH
How to anticipate and communicate crises ahead of teim. What are the warnings that we can give leaders?
Detecting Threats and Warning Leaders
Detecting Threats and Warning Leaders
OECD Governance
Michele Madden, managing director, nfpSynergy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What makes good research
What makes good research
CharityComms
how a leader can be effective
The 360-Degree Leader - Presentation.ppt
The 360-Degree Leader - Presentation.ppt
HoneyiaSipra
Leadership Training
Leadership Training by CPW
Leadership Training by CPW
Atlantic Training, LLC.
Contenu connexe
En vedette
What Lenders And Lawyers Need To Know About Icl
What Lenders And Lawyers Need To Know About Icl
guest96b99d
Planting NZ native trees to prevent erosion.
2009 Trees For Survival Planting Trip
2009 Trees For Survival Planting Trip
Vcross
Types of insurance for first-time homebuyers in English, Spanish, and Portuguese.
(Final) City Of Boston Homebuyers Presentation February 28 2009
(Final) City Of Boston Homebuyers Presentation February 28 2009
guest96b99d
Bedrijfspresentatie Connect It
Bedrijfspresentatie Connect It
erikrijke
Learning at Schools Presentation 09
Rotorua Conference
Rotorua Conference
Vcross
REANIMACION PEDIATRICA DE LA AHA PARA NIÑOS
RCP PEDIATRICO
RCP PEDIATRICO
Julian Tamayo
ACN Compensation Overview
Us Op Pres
Us Op Pres
GregMKnight
The Fragile Slide
The Fragile Slide
Go Fragile!
Examples of work done after using SOLO maps
Year 6 Solo
Year 6 Solo
Vcross
An introduction to nondisclosure agreements. Offered for reference purposes only.
Nondisclosures Agreements
Nondisclosures Agreements
techlawguy
Twilight
Twilight
roxana lovasz
AP Defense PDF
Final Key Note
Final Key Note
eemcg
ReanimacióN Cardiopulmonar BáSica
ReanimacióN Cardiopulmonar BáSica
Julian Tamayo
instrctivo manejo de arnes navajo
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Jaime León Noriega
A roundup of Leo Burnett’s 4Q12 Global Product Committee meeting in Bogota, including links to 7+ work, creative profiles and more.
Pencil Shavings: 4Q12 GPC, Bogota
Pencil Shavings: 4Q12 GPC, Bogota
Leo Burnett
Winning with Shoppers Today: Understanding How People Shop All across the industry, retailers and brands are asking, “How do I effectively market to shoppers today?” It’s a good question to ask. Effective marketing begins by understanding people and their behavior. How and why do people shop the way that they do? Meet today’s shopper. PeopleShop takes a close look at more than 13,000 shoppers across Europe and North America to better understand shopper behaviors and motivations. Shopping journeys have become much more complex. Emerging channels have shifted shopping patterns. Consumer segments, such as Latinos, have become much more dominant and therefore important. This presentation provides an in-depth understanding of: · How shoppers think and act differently in different countries · The six important shopper archetypes and how their shopping needs and channels vary · How shopping behavior varies depending on the category and the risk/reward associated with a purchase in the category · Latino shoppers, the importance of this group and how to effectively influence their purchases · Shopper journeys today, trends in online and offline shopping, and how to effectively reach shoppers across channels
Global Shop, April 2013
Global Shop, April 2013
Leo Burnett
En vedette
(16)
What Lenders And Lawyers Need To Know About Icl
What Lenders And Lawyers Need To Know About Icl
2009 Trees For Survival Planting Trip
2009 Trees For Survival Planting Trip
(Final) City Of Boston Homebuyers Presentation February 28 2009
(Final) City Of Boston Homebuyers Presentation February 28 2009
Bedrijfspresentatie Connect It
Bedrijfspresentatie Connect It
Rotorua Conference
Rotorua Conference
RCP PEDIATRICO
RCP PEDIATRICO
Us Op Pres
Us Op Pres
The Fragile Slide
The Fragile Slide
Year 6 Solo
Year 6 Solo
Nondisclosures Agreements
Nondisclosures Agreements
Twilight
Twilight
Final Key Note
Final Key Note
ReanimacióN Cardiopulmonar BáSica
ReanimacióN Cardiopulmonar BáSica
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Tecnical notice-avao-bod-bod-fast c715011-c_nfpa
Pencil Shavings: 4Q12 GPC, Bogota
Pencil Shavings: 4Q12 GPC, Bogota
Global Shop, April 2013
Global Shop, April 2013
Similaire à Campaign Strategy
Summary of article, "Change the way you persuade," based on research examining 5 common executive decision profiles. To buy this article: http://amzn.to/1POMJEJ
How to influence executives
How to influence executives
Andrew Leone
how to deal with people and lead them.
leadership styles & tactics
leadership styles & tactics
NISHA SHAH
How to anticipate and communicate crises ahead of teim. What are the warnings that we can give leaders?
Detecting Threats and Warning Leaders
Detecting Threats and Warning Leaders
OECD Governance
Michele Madden, managing director, nfpSynergy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What makes good research
What makes good research
CharityComms
how a leader can be effective
The 360-Degree Leader - Presentation.ppt
The 360-Degree Leader - Presentation.ppt
HoneyiaSipra
Leadership Training
Leadership Training by CPW
Leadership Training by CPW
Atlantic Training, LLC.
A self-help workshop to enhance understanding of the personality style and behavior of the interviewer.
Learn To Mind Read Your Interviewer
Learn To Mind Read Your Interviewer
Mitchell Manning Sr.
Lucy Finney MBE, learning and development consultant at Thales, presented at the APM Project Management Conference on Wednesday 25 April at Central Hall Westminster, London.
Mental toughness skills to futureproof your career - Lucy Finney
Mental toughness skills to futureproof your career - Lucy Finney
Association for Project Management
Presentation on basics of crisis communications.
Crisis communications 2014 general
Crisis communications 2014 general
Virginia White
This slide deck covers a typical one day authentic leadership development day that we deliver at the Antwerp Management School. Topics like trust, politics, power, authenticity, shared leadership, transformational leadership , implicit leadership theories, cross cultural differences in leadership, etc are covered
Authentic leadership
Authentic leadership
TFLI
High potentials usually have good ideas, but what transforms a high potential into a genuine leader is the capacity to move agendas and get results. Ideas must be implemented. Samuel Bacharach believes that leadership is about “executing” and getting things done. Leadership need not be driven by charisma or personality, but by the exercise of specific microskills that allow leaders to move an agenda through an organization. In this world of mergers and acquisitions, turf and uncertainty, in which the solution mindset is replacing the product mindset, your high potentials need to have the political skills to mobilize groups and the managerial skills to sustain momentum. This webinar will discuss some of the specifics of these pragmatic skills and elaborate on how you can implement a program to help high potentials within your organization develop these skills. Samuel Bacharach is the McKelvey-Grant Professor in the Department of Organizational Behavior at Cornell University (ILR). He is also the co-founder of the Bacharach Leadership Group (BLG), an organization which specializes in leadership development programs with an emphasis on microskills of change, innovation, execution, negotiation and coaching. Sam writes a weekly column for Inc.com, focusing on issues of pragmatic leadership, and has published over 100 academic articles and over 20 books. He is the author of Get Them on Your Side, Keep Them on Your Side and the forthcoming volume, Moving Your Agenda: Leading for Innovation and Change.
Webinar: Develop Your High Potentials into Results-Driven Leaders
Webinar: Develop Your High Potentials into Results-Driven Leaders
eCornell
A presentation about Psychological Safety through the lens of a Chief of Staff
Psychological safety and the Chief of Staff role
Psychological safety and the Chief of Staff role
Richard McLean
Occasionally, out of ignorance and lack of touch with working product managers, someone describes a product manager as the CEO of their product. Unfortunately, they are grossly overstating the level of power and authority given to product managers. CEOs lead and command authority because they are the highest ranking individual in the entire organization. They have ultimate and supreme power. People obey them. They are the boss. A product manager, on the other hand, must persuade and motivate others without having any real power. The only tool the product manager has is the language they use, the spoken and written word. So how do you get people to understand why a particular course of action is warranted? And how do you get them to do what you need them to do without being able to wield any power or authority over them? You can’t just talk louder, or keep repeating your point or resort to nagging or a temper tantrum. You have to use a particular language that is more effective. Strategic language. The key is in using carefully chosen language that addresses their Motivation Type. Join our AIPMM Anthropologist, Paula Gray as she uncovers the key to more effective persuasion by understanding your audience’s Motivation Type. She will explain how to determine an individual’s motivation type and then how to strategically craft your language to address the core issues of each type. Topics covered will include: • What are Motivation Types and how people acquire them • How to determine an individual’s Motivation Type • How to speak to each Motivation Type to engage and persuade them • How to speak to a group that is a mix of Motivation Types About Paula Gray Paula Gray is an anthropologist and the Director of Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers. She is featured in Linda Gorchels' book The Product Manager's Handbook and has contributed to several books on product management including The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). She is also the author of numerous blog posts, articles, and papers including Business Anthropology and the Culture of Product Managers.
What does a product manager do when they aren't the ceo of their product
What does a product manager do when they aren't the ceo of their product
AIPMM Administration
Assertiveness is a crucial skill for women in the workplace to communicate their ideas, set boundaries, and achieve their goals without being perceived as overbearing or bossy. In this session, attendees will explore fundamental assertiveness skills and learn how to fortify themselves, reduce stress, and set boundaries when speaking their minds. They will examine their personal power, explore unconscious clues that show they are feeling intimidated, and discover techniques for assertive communication that communicate they have the upper hand. Attendees will also analyze how to develop an assertive response, say "no" assertively, and speak their minds guilt-free. By the end of this session, attendees will be able to: 1. Examine their personal power, where it comes from, and how to use it. 2. Explore unconscious clues that show they are feeling intimidated and stop being a people pleaser. 3. Discover techniques for assertive communication that communicate they have the upper hand. 4. Analyze how to develop an assertive response, say "no" assertively, and speak their minds guilt-free.
Speak Up and Stand Out: Assertiveness Skills for Women in the Workplace
Speak Up and Stand Out: Assertiveness Skills for Women in the Workplace
Career Communications Group
Uwnlim2
Uwnlim2
rucinski
Leadership Tools for Women_LDS_Dr Washington_2015
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C. Ellen Washington, Ph.D.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
Frame Your Campaign To Win
Frame Your Campaign To Win
Resource Media
CA 218 – Public Relations Class 2
CA 218 – Public Relations Class 2
Amy Stewart
Summary of article, "The hidden traps in decision making." The book examines 5 major decision traps and offers key examples and solutions . To buy this article: http://amzn.to/1POMJEJ
How to avoid decision traps
How to avoid decision traps
Andrew Leone
Every startup encounters speed bumps on the highway of growth. It’s the people on your team who will enable your company to power through them. Skills and capabilities must evolve as you grow. You’ll need to navigate advisory and other boards, recruit well and have effective team communication and a CEO who sets the stage for the company culture—all just to set you up for that early-stage VC funding. Once you've actually hired your third cousin's boyfriend you'll be entering new unchartered territory. How do you ensure he's not spending his day on Facebook? How can you make sure your salespeople aren't going after the same accounts? And for your other hires, how do you get your accountant to join the weekly beer pong tournament? Getting your employees to produce results is another of the great challenges of entrepreneurship. In this session we'll show you how to: Empower and engage employees to do their very best work. Align their efforts so that you've connected the company's strategy with their daily action. Get them to work together as a team. Build a culture that keeps them coming in happy every day.
Entrepreneurial Leadership: Building and Managing a Team
Entrepreneurial Leadership: Building and Managing a Team
MaRS Discovery District
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How to influence executives
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leadership styles & tactics
leadership styles & tactics
Detecting Threats and Warning Leaders
Detecting Threats and Warning Leaders
What makes good research
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The 360-Degree Leader - Presentation.ppt
The 360-Degree Leader - Presentation.ppt
Leadership Training by CPW
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Learn To Mind Read Your Interviewer
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Mental toughness skills to futureproof your career - Lucy Finney
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Webinar: Develop Your High Potentials into Results-Driven Leaders
Psychological safety and the Chief of Staff role
Psychological safety and the Chief of Staff role
What does a product manager do when they aren't the ceo of their product
What does a product manager do when they aren't the ceo of their product
Speak Up and Stand Out: Assertiveness Skills for Women in the Workplace
Speak Up and Stand Out: Assertiveness Skills for Women in the Workplace
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Uwnlim2
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Leadership Tools for Women_LDS_Dr Washington_2015
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CA 218 – Public Relations Class 2
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Uddhav Thackeray is a well-known figure in Maharashtra politics and is the national president of the Shiv Sena (Uddhav Balasaheb Thackeray) party. Since 2002, Uddhav has been involved in Maharashtra politics. Uddhav Thackeray was a journalist for the Marathi weekly Dainik Hindu before going into politics.
Politician uddhav thackeray biography- Full Details
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India. CLICK:- https://firstindia.co.in/ #First_India_NewsPaper
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This article aims to demonstrate that the Lula government is faced with two major challenges in its effort to promote Brazil's economic and social development. The first challenge, of an economic nature, is represented by the obstacles that exist with the spending cap policy, despite the flexibility provided by the fiscal framework and the existence of an independent Central Bank, which make the Brazilian government unable to coordinate its fiscal and monetary policies, make public investments in the expansion of the economy and obtain macroeconomic stability and, the second challenge, of a political nature, is represented by the obstacles existing in the National Congress due to the fact that it does not have a majority in parliament, which prevents the federal government from putting its national developmental project into practice and fully meet social demands. For Brazil's progressive forces to re-elect President Lula in the 2026 presidential elections and obtain a parliamentary majority in the National Congress committed to political, economic and social advances, the Lula government will have to be successful on the economic front, promoting the expansion of the economy, increasing significantly generating jobs and income, keeping inflation under control and meeting the maximum social demands that benefit, above all, the country's underserved populations. Brazil's progressive forces need to commit, starting from the 2024 municipal elections, towards to elect the maximum number of mayors and councilors committed to Brazil's political, economic and social advances. These are the conditions to prevent, in 2026, right-wing extremists from regaining the Presidency of the Republic, expanding their participation in state governments and the National Congress and putting their nefarious anti-social and anti-national project into practice.
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Campaign Strategy
1.
Campaign strategy
2.
3.
1.concepts
4.
5.
6.
7.
8.
Strength vs. Weakness
9.
Focus on Objectives
10.
Being Offensive –
Not Defensive
11.
Keep it Simple
12.
Wise Use of
Resources
13.
Leadership + Command
= Central Decision Making
14.
Maintain Secrecy
15.
Use Surprise
16.
2. LAUNCH AND
PLANNING
17.
18.
19.
3. Five strategies
20.
3. Five strategies
21.
22.
One: Positioning Strategy
“ What is your message?” Personal Qualities + Flaws Philosophy Party Positions “ This is the Reason I am Running for Office”
23.
Two: Message Sequence
Strategy Ignore = Positive Start to Finish Classic = Positive - Contrast/Negative – Positive Aggressive = Positive – Negative - Respond – Positive or Negative Attack = Negative – Positive - Negative
24.
25.
26.
Five: Opportunity Strategy
Set a Trap “ Box ‘Em In” Technology Advantage Overwhelm with Critical Mass Divide & Conquer
27.
4.questions?
28.
Marc A. Ross
(949) 373-6449 (703) 598-3242 [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @microadvocacy @amplifico
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