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Andrew Goodwin’s Theory (Applied to music videos)
How to analyse music videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence of close ups of main vocalist, whilst other members of the group remain in the foreground. Voyeurism taking place as woman is sexualised through limited clothing  Music genre characteristics  - Typical  setting of a Grime music video, shot on the streets in the dark dressed in hoods, own associations are created.
Thought Beats – Seeing the sound in your head ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Narrative & Performance
Star Image The star image is another vital aspect of music videos. Meta narrative which is a big story that describes the development of the star over time, it has an important part to play in the music video production process.
Relation of Visuals to Song ,[object Object],Music videos can use a set of images to illustrate the meaning of lyrics & genre, this is the most common This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into our vision This is where the meaning of the song is completely ignored
Technical Aspects  Technical aspects hold the music video together through use of camera work, movement, angle, mise- en -scene editing, sound and special effects. Speed, camera movement, editing , cutting and post production are all forms of use of camera. Lighting and colour help set moods and emphasise key moments of the song for dramatic effect Mise-en-scene, the setting of music videos is vital, it needs to look authentic to attain professionalism . Beats, music videos use cuts to go with the beat or rhythm making the video more entertaining.

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Andrew Goodwin’s Theory

  • 1. Andrew Goodwin’s Theory (Applied to music videos)
  • 2.
  • 3. Evidence of close ups of main vocalist, whilst other members of the group remain in the foreground. Voyeurism taking place as woman is sexualised through limited clothing Music genre characteristics - Typical setting of a Grime music video, shot on the streets in the dark dressed in hoods, own associations are created.
  • 4.
  • 5.
  • 6. Star Image The star image is another vital aspect of music videos. Meta narrative which is a big story that describes the development of the star over time, it has an important part to play in the music video production process.
  • 7.
  • 8. Technical Aspects Technical aspects hold the music video together through use of camera work, movement, angle, mise- en -scene editing, sound and special effects. Speed, camera movement, editing , cutting and post production are all forms of use of camera. Lighting and colour help set moods and emphasise key moments of the song for dramatic effect Mise-en-scene, the setting of music videos is vital, it needs to look authentic to attain professionalism . Beats, music videos use cuts to go with the beat or rhythm making the video more entertaining.