The document discusses Butler University's use of vodcasts to promote their business program. They created a series of 12 videos showing the experiences of two freshman students. The videos covered topics like move-in day, classes, extracurricular activities, and internships. The videos were released weekly and promoted through email to prospects. While applications to the university increased, applications to the business program remained flat. They plan to continue the videos but improve tracking of their effectiveness.

1. Vodcasting for Student Recruitment Stephanie Judge Chris Potts

6. It’s a way to break through the clutter.

13. This case study will focus on the undergraduate program.

15. And then it all changed.

17. We began building practice fields.

19. The Recruiting Dilemma How to show and demonstrate an experiential curriculum

20. Flat viewbooks can’t demonstrate experiences.

22. Communication Strategy Tell the story through the eyes of two first year students as they experience the new curriculum, particularly the Freshman Business Experience course.

26. Meet Jana and Rob. Two very different students.

31. Let’s take a look at the web interface and videos.

39. On move-in day, what did Jana’s brother say made the Butler move great? How many student organizations can you choose from at Butler? What Indianapolis based company did Jana’s class partner with to learn about business first hand?

43. Was it successful?

46. Would we do it again?

54. To follow along with Jana and Rob: www.butler.edu/reallife