1. Strategic
Analysis & Planning For
Genie
Product Tengo Tea
A Consumer Devise for the
Masses.
Jennifer Tulga jentulga@yahoo.com
Chief Vice President
Phillip Fernandez (ichibanzebra@gmail.com)
Founder/Inventor
Vijay Paramesharan (Technology Specialist)
2. The Company is Genie. Founder of
Chip set Proto-type
Genie is a 6 month old start-up. The successfully pro-to type
is called The Tengo Tea. It utilizes the technology Wi-Fi made
available to nearly 110 million subscribers in the United States
many with access for free. The devise will route "made to
stream" music providers based over that Wi-Fi Signal on the
Android OS and bluetooth for the headphones where
available or 3.5 mm headphones. The company is
headquartered in Stanford, California and employs 2
people. We have just recruited a vice president of business
development and need a gold handcuff agreement, she has
CEO experience in a company with $5,000,000 in sales. A
one year agreement was the confirmation tenure.
Vision:
“To be the largest mobile stream unit in the world over Wi-
3. SWOT Matrix
Strengths Weaknesses
Opportunities Set trend us Wi-Fi as delivery Google's Nexus One Broaden the
medium online content (games, news,
Support new distribution against Wi-fi VOIP Stand alone
models and partnerships units)
Continue improving logistics
to maintain low fixed costs in Expand distribution channels:
the Manufacturing process partner w/ big online companies,
services w/ ISP’s (VOD), Mobile
Internationalization/ operators, on TV/Studios
localization in internation websites/offer
markets.
Threats Maintain strong user Partner/acquire real time
experience w/ award-winning streaming service (Pandora,Jelli
recommendation engine by etc.)
voice cost to develop.
Be open to multiple platforms
Build a network of content (easy and ubiquitous for user) Mi-
provider for international Fi/Wi-max
markets to localize the unit.
Other plans in works to Build upon Social effect
combate this barrier. (Facebook) uphill battle/ direct
marketing is not working so far.
4. Horizon Framework Horizon 3 Horizon 4
Largest Lead the Streaming
Horizon 2 entertainment Stream Partner. Make a great
Horizon 1 Defend the Scale Efficiency &
Service Unit over Wi-fi product.
New growth WW scalability
opportunities Optimize the
innovation
Streaming Partner
Agreement.
leader in
simple led
microprosseor.
Relations Supply chain Streaming partners Strategic Alliance Film Studios Technology partnership
International
Custome Stream New customers Better utilization of content Games, TV content, sports Global distribution rights
r Promoter Through good
recommendations
Maximizing reach through Have the latest movies,
Revenue sharing through Scalability, reliability,
Value Name on Streaming, ordering by games
partnership with other Availability, any title
Prop Product phone, And sports events through
streaming technology worlwide
Kiosks at retails, etc. streaming
Getting larger movie
Add more regionally based Partners to enable new Long term investment in
Focus Innovation production
features customer acquisition Sustainable technology
and distribution houses
New partnership who can
More Up- Streaming ONLY Market growth through Provide platform for
bring
sales to subscription Get some of partnerships Entertainment content
New subscribers
premium the up-sales
accounts New releases & titles
Initiate talks with Be the new channel to
through Movie premiers online
distributors/ Direct sales Release movies, games
partnerships
model
Revenue sharing with
Strategi partners
es International Global Access Global
or acquisitions in new
markets
Initiate talks with other More TV content, sports, Provide intelligent, Single source of
Entertainment content etc. Personalized content entertainment content
Understand Master Influence Drive
Worldwide Regulations
west.RootAnalysis Regulations Regulations Regulations
5. Core Prognosis
Genie is here to stay founded by an Electrical Engineer from
Stanford School of Doctoral Engineering. The next growth
opportunity is an intellectual property protection and a
technology agreement for a streaming partnership. To which
our domestic business growth model is build into this
agreement.
International Streaming is the next growth opportunity
Retail partnerships to distribute our Product
like Fry's, Best-buy, Rc Willey.
Revenue Model based on premium accounts with our streaming
partner for their name on it.
International versions of the product will be improved upon
once cash flow becomes accessible.
Internationalization of male/female versions
Localization for user functions based on country.
Become a market leader for VOIP, and streaming music over
Wi-fi. 110 million people have access to free wi-fi. The device
7. Company Prognosis
Genie Prognosis - The company is here to stay
Genie is a company with an innovative and customer focused culture. Already,
in the current horizon, Genie is looking for increased partnerships, streaming
content, and is assessing existing and upcoming threats to its business model.
With Strategic Alliances, Increased non-video content, Increased
International Online streaming Partners, and Internationalization all part of
the company's strategic roadmap; is ready for the next stage in its business
and beyond.
