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2008.11 BlogCamp, Kyiv, Ukraine
- 1. Gemius Ukraine Dmytro Lysiuk, executive director Central and Eastern European markets review
- 3. 1. About Gemius Gemius SA, Internet market research since 1999.
- 5. 2. CEE markets general review
- 7. Internet penetration - 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 43,6% 2008
- 8. Source: gemiusAudience + structural studies, 2008 Internet penetration
- 9. Broadband penetration 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 33% 2008
- 10. Source: Eurostat + Gemius, expert estimation for UA, 2008
- 11. 3. Ad spends
- 12. US-Europe comparative ad spends http://www.marketingcharts.com/interactive/
- 13. Ad spends Source: Local media agencies, 2006-2008
- 14. Online ad share in total ad spends Source: local media agencies, 2007-2008
- 15. Source: local media agencies + gemiusAudience, 2008
- 16. CEE statistics by regions (rate to population) Source: local media agencies + gemiusAudience + IAB, 2008
- 17. Russia and Ukraine …and Poland Source: local media agencies + gemiusAudience + IAB, 2008 3,70% 3,60% 0,70% Online ad share 6,71 € 14,87 € 2,14 € Euro/user 12% 50% 59% Online adspends groth 101 788 148 € 455 000 000 € 13 600 000 € Online adspends 35,20% 49% 47% Broadband penetration 42,64% 26% 16,00% Internet penetration Poland Russia Ukraine
- 18. Mature markets – UK and Denmark BMRB Internet monitor Source: local media agencies + gemiusAudience + IAB, 2008 14,70% Online ad share 112,55 € 109,5 € Euro/user 29% 20% Online ad spends growth 3 376 600 000 € 410 000 000 € Online ad spends 90% 76% Broadband penetration 63% 79% Internet penetration UK Denmark
- 19. 4. Blogs
- 20. Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com 17,07% local freeblog.hu 19,51% local blogter.hu 33,89% local blog.hu Hungary 39,08% local blog.cz Czech Republic 23,48% local bloger.hr 32,42% local blog.hr Croatia global blogspot 11,20% local blog.bg Bulgaria
- 21. Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com 13,23% local blox.pl 18,68% local blog.onet.pl Poland 23.38% local blogas.lt Lithuania local klub.lv Latvia
- 22. Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine Liveinternet.ru 18,64% Livejournal.com Russia
- 25. Summary
- 28. Thank you for your attention! Gemius www.gemius.com.ua [email_address] Kyiv, 2008