How to Get Started in Social Media for Art League City
Professional Profile
1. Shep.Parke@accenture.com
Shep Parke
Mobile: 678-640-2557
Senior Advisor Fax: 678-657-1841
Enterprise Information Services Atlanta
Background Results
• 27 years enterprise information services – innovative sourcing of complex • Sold, led design and implementation of cross-enterprise, multi-shore
information to power high value insight, actions & results. information management services for a $30B grocery retailer –
• Accenture CRM partner (12), KPMG CRM consulting (4); WANG marketing $100MM savings projected over 4 years.
(2); Sales Technologies SFA (5); G-P GM sales; Procter & Gamble sales (4).
• Sold, led digital plan to shift marketing spend ‘direct-to-consumer’
Highlights:
for $5B media company – $180MM savings projected over 5 years.
• Built new global consulting practice – Accenture Customer Data Management
• Sold, led design and delivery of 24x7, multi-shore Customer data
– 250 FTEs, $150MM over eight years, 2000-08.
delivery processes for a billion dollar data company – $80MM savings
• Helped build & sell two high tech start-ups – Seisint to Lexis-Nexis in 2003,
over 4 years.
Sales Technologies to D&B 1988-90.
• Helped billion dollar high tech company emerge successfully from Chapter 11
• Sold, designed and scaled marketing & sales operations for new
– WANG 1990-92
risk insight company – $100MM annual run-rate in 3 years; sold in
• Opened European high tech sales offices in London & Frankfurt 1989-90.
4th year for $780MM.
Experience • Opened GM channels for multi-billion dollar consumer paper company
• Helped design, scale new law enforcement insight engine that
– Wal-Mart, Dollar Stores in 1986
identified 8 of 12 terrorists the night of September 11, 2001.
Functional
• Marketing • Sales • Service • Enterprise • Enterprise Data • Enterprise Software • Sold, led design and implementation of online Customer location
Operations Operations Operations Intelligence Management Implementation lookup to streamline delivery for a multi-billion dollar distribution
enterprise – $120MM savings over 4 years.
Industry
• Sold, led strategic contact center assessment for a global airline –
• Consumer Goods • Information Services • Systems Integration • Travel &
19 centers, 100MM annual contacts; reduced annual costs from
Transportation
• Consumer Retail • Information Technology • Media & Entertainment
$500MM to $300MM over 3 years.
• Retail Financial
• Communications • Manufacturing • Postal Operations
Services
• Sold, led re-design replacement of mainframe-based public record
Large Enterprise look-up system with internet data access services for a billion dollar
risk services company – $25MM annual savings.
• Delta Air • Georgia- • Marriott • Motorola
• AT&T • Safeco • USPS
Lines Pacific
• B of A • Sold, led customer-centric operations re-design for a multi-billion
• Seagram • Vanguard
• Miller-Coors • PepsiCo
• FedEx • Hilton
• Canada dollar regional telecommunications company – $100MM savings.
• Siemens • Verizon
• M&M/Mars • Philip Morris
Post • Frito-Lay • Kraft • Southwire • Warner Bros. • Led re-design to consolidate regional sales & service centers into a
• Microsoft • Procter &
• Cardinal
• GM • Loblaw Gamble central Marketing-Sales-Service support center for a multi-billion
• UPS • Whirlpool
• Mobil Oil
Health
dollar industrial cabling manufacturer – $100MM savings.
Information Services
• Sold, led integrated marketing, sales and service operations
• Acxiom • Equifax • IBM • MDM Institute • TransUnion re-design for a billion dollar manufacturer of high speed networked
• NetApp
• ChoicePoint • Experian • IDC • Trillium printing equipment – $75MM annual savings.
• Oracle/ Siebel
• Cortera • Fair Isaac • IMS • TYSYS
• Led US national SFA system rollouts for Nabisco (500), M&M/Mars
• RR Donnelley • Western
• DEC • First Data • Initiate
(600) and Seagram (250) from 1985 to 1989.
Union
• SAP
• Dow Jones • Forrester • InfoGroup
• Helped build, scale 1st generation sales automation company,
• Vignette
• SAS
• D&B • Gartner • IRI
opened sales & service offices in London & Frankfurt – $4MM to
• Wang Labs
• Siperian
• EMC • Lexis-Nexis • ISO
$75MM; 25 to 500 FTEs in 5 years; sold in 4th year.
• Xerox
• Teradata
• Epsilon • Harte-Hanks • Nielsen