A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group. www.twitter.com/wesleyzhao

1. Go Green, or Go Home
CH2M HILL enters the net

2. What’s the point?
• Everybody does it
• Compete
http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg
• It’s F-R-E-E
the times they are a changin’
-Bob Dylan
• The Soft Sell

3. Well, how do I do it?
• Blogs
http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg
• Twitter
www.twitter.com
• Facebook
www.facebook.com
• Google!
www.google.com

4. But…Why Us?
• Joe Schmoe
• Rich Mitch
• Fun-ducational
http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg
Joe the Plumber contemplates context sensitive solutions
• One-stop shop for
everything green

5. Okay, how can I contribute?
• Promote Green Growth
• Create a market for TOD
• Bring a good name to the
family (of CH2M HILL)
• Build a network

6. What’s the plan, commander?
• Blog about it
(http://greengrowthcc.wordpress.com)
• Tweet about it
• Be about it (web
http://www.optimum7.com/internet-marketing/wp-
content/uploads/2009/02/social_media_marketing.jpg presence)
Keep your friends close, your enemies closer, and
your tweet-ers closest

7. Twitter

34. Twitter
getting started

35. sign up
(www.twitter.com)

36. username/password

37. find friends

38. un‐check default

39. home screen > settings

40. settings

41. settings (1/2)

42. settings (2/2)

43. settings > picture

44. picture

45. picture

46. mobile

47. mobile

48. design

49. find people

50. find people

51. find people

52. find people > home

53. @wesleyzhao

54. @lorirtaylor

55. @spencerrascoff

56. twitter tip #1 : http://bit.ly
twitter faux pas : using a real URL
“hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot”
Vs
“hey this is really cool > http://bit.ly/SHORT”

57. twitter tip #2 : check your @replies
twitter faux pas #2: the forgotten friend
@johndoe: hey @you cool feed you got there!
‐‐
@you: … *blank eStare*

58. twitter tip #3 : twittercounter.com
twip #3: stay on the fast track

59. BLOGGING
wordpress to be specific
http://greengrowthcc.wordpress.com

60. log in

61. main page

62. main page

63. dashboard

64. dashboard

65. posts

66. posts

67. new post

68. new post

69. content

70. new post

71. new post

72. trackbacks

73. new post

74. new post

75. category

76. new post

77. new post

78. tags

79. publish

80. don’t be boring – add a picture

81. Search Engine Optimization
google for dummies

82. Searchability

83. Searchability
wesleyzhao’s 3 ING’s

84. • Key-wording

85. • Key-wording
• Back-scratching

86. • Key-wording
• Back-scratching
• Spam-ming

87. key-wording
• diction
Tip: think back to high school English

88. key-wording
• Titles
– ex: “Rail Info” vs “East Link Light Rail
Project Pushed to Begin Early 2011
• Captions
• Content
• Images
• Links

89. key-wording
• Images

90. key-wording
• Images
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

91. key-wording
• Images
Title: Cute brown cat with
whiskers falling asleep
dreaming about the
YMCA on a red and
yellow blanket
Keywords: Cat, Cute,
Brown, Sleeping,
Whiskers, Dreaming,
YMCA, it’s-fun-to-stay-at-
the, couch, red, yellow
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

92. back-scratching
• Tit-for-tat
Tip: Do whatever Google wants, you love him right?

93. back-scratching
• Thank people for good content
• Thank them for thanking you
• Examples we’ve seen: trackback,
ping, blogroll, RT, @mention

94. back-scratching

95. back-scratching

96. back-scratching

97. back-scratching

98. back-scratching

99. back-scratching

100. spam-ming
• presence
Tip: just try to not think about a pink elephant

101. spam-ming
• Be everywhere

102. spam-ming
• Be everywhere

103. spam-ming
• Be everywhere

104. spam-ming
• Be everywhere

105. spam-ming
• Be everywhere

106. spam-ming
• Be everywhere

107. spam-ming
• presence
Tip: now try not to think about thinking about a
pink elephant

108. Searchability
wesleyzhao’s 3 ING’s

109. What we request is…
• tweet like there’s no tomorrow
• blog ‘till you drop
• network like you’re a crazy person

110. What we request is…
• People we like
– ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of
Trans
• Sites we like
– ex: http://www.cnu.org –Congress for New Urbanism,
http://www.humantransit.org – Transit Blog
• Definition Library
– ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc…
• CH2M Hill Projects
– ex: Mazdar, South Lake Union
• Hash Tags
– ex: #greengrowth, #TOD, #GreatStreets, #IMS

111. What we request is…
A blog post by Wednesday, January 27th
Temporary Access:
user- ch2muser
pass- ch2mtest123

112. created by
m: (425) 502 1843
w: (425) 233 3555
wesley.zhao@gmail.com
www.twitter.com/wesleyzhao