2. & MUSIC
Mobile Content Delivery transforms traditional
VIDEOS
advertising into live interactive hotspots by
transmitting on rich content to consumers mobile
COUPONS
phones on demand and FREE OF CHARGE and
without a data plan requirement.
AND
Marketing-driven content that is FREE to the
consumer is the most rapidly growing segment of
MORE
the mobile content market.
3. About Qwikker
“Qwikker gives us a competitive edge in the market
and allows us to ‘light up’ our advertising inventory.”
– Rocky Sisson, Executive Vice President, Sales and Marketing
Clear Channel Outdoor
The leader in on-location, carrier grade, mobile
content delivery
Powers world’s largest Bluetooth content distribution
network
Dominant IP portfolio: 9 patents filed; 3 US patents
granted (wireless content distribution), 6 others
pending (mobile caching, device detections and
proximity transactions) and many foreign patents
pending
Web and API based campaign management,
content publishing, device management and rich
mobile application and iPhone experiences
Member of Mobile Marketing Association and MMA’s
Proximity Committee, Chair of Bluetooth SIG Mobile
Content Delivery Study Group
4. About Bluetooth wireless technology
Bluetooth is the most widespread, effective, efficient and user friendly delivery protocol for
today’s mobile handsets
Bluetooth is always FAST and FREE to the consumers
90% of all new phones sold are Bluetooth enabled
Current Bluetooth penetration rate is 70% and increasing as every new mid
mid-range and high-
end phone has Bluetooth
Bluetooth achieves transfer speeds of 20k to 50k per second, making it 10x faster than
GPRS and 4x faster than 3G
5. About Wi-Fi
Wi-Fi is FAST and FREE to the consumers (802.11g - 54Mbs!)
Ability to show only the content you decide, not a public gateway
Support for many different browsers and custom content experiences over the same Wi
Wi-Fi
hotspot for laptops, Windows Mobile devices, and Nokia devices
Remotely managed in same system as our Bluetooth Proximity solution
Wi-Fi and the
Qwikker is the first proximity marketing company to offer integrated Bluetooth and Wi-Fi with
support for the iPhone
14 Million iPhone’s have been sold as of January 2009
Qwikker’s technology allows for deep linking into the App Store – there are over 10,000
iPhone applications and millions of songs and videos – WE enabled iPhone content zones
6. Bluetooth: How does it work?
A campaign creative with One click begins a fast and free A message appears asking
a bold call to action prompts download of unique content to if the user wishes to
passersby to turn on their mobile devices using Bluetooth. accept content.
Bluetooth.
7. From Call to Action to Content Experience
Successful delivery of mobile content starts with a strong call to action on signage or other on
on-location
advertising or engagement methods.
User turns on
Bluetooth and
receives an opt-in
message
After user
Get your free Spiderman 3 accepts, content
Get your free Spiderman 3 download
download is downloaded to
Just switch on your phone’s
Just switch on your phone’s their phone at no
Bluetooth here
Bluetooth here cost to the user.
8. Blackberry support: How does it work?
:
4
A campaign creative Passersby “Set up Blackberry user Unique content
with a bold call to Bluetooth” by navigates to “Media” downloads to
action prompts searching for section and presses Blackberry and
passersby to pair their available devices and “Blackberry remains on device
Blackberry with the pairing by entering Button” and until user deletes.
Qwikker MCS 0000 for the selects “Receive
passcode. Using Bluetooth”
9. Wi-Fi : How does it work?
(iPhone support)
4
A campaign creative Passersby turns on Portable Wi-Fi user Unique content
with a bold call to their Wi-Fi on their locates the hotspot appears on their
action prompts portable device. and connects. Wi-Fi capable
passersby to look for portable device.
the Wi-Fi hotspot on
their Wi-Fi capable
portable device.
10. Out-of-Home Advertising
Home
Qwikker is perfectly suited for the Out Of Home market and has the largest OOH Proximity Based
Content Delivery Network with a presence in 12 countries in the Americas, Europe, Asia and Australia.
11. Event Solutions
The proximity based system is ideal for delivering rich content and information in stadiums, concerts,
music festivals, and trade shows.
12. Retail
Qwikker’s retail solution has the power to drive consumers to a store, and within the store,
increase business and deliver information and create excitement about products being sold.
13. Measured Results
Qwikker produces a customized report for each campaign with measurements that can include:
the number of people reached, opt-in rates and number of successful downloads.
in
14. Coca-Cola, Shopping Malls & Bus Shelters, Ireland
Cola,
Coca-Cola used Qwikker’s OOH advertising network to deliver an interactive campaign to usher in the
holiday season. A free mobile holiday ringtone was downloaded via Bluetooth hotspots throughout
Dublin, Ireland in 16 locations within shopping malls and bus shelters.
Location: Dublin , Ireland
Media Type: Clear Channel & CBS Outdoor Shopping Malls & Bus Shelters
Dates: December 1-29, 2008
Content Deliverable: Ringtone
# of Qwikker Mobile Hotspots: 16
SOLUTION
The Qwikker team worked with Clear Channel and CBS
Outdoor to deploy the campaign. The campaign ran for
three weeks with this timely call to action.
RESULTS
By utilizing Qwikker technology, Coca
Coca-Cola was able to add
measurement and trackability to a previously non-
performance based advertising medium.
Devices Prompted: 105,542
Total Response: 25,523
Opt-in: 6,946
Opt-in/Reponses:
in/Reponses: 27%
Call to action to turn on Bluetooth
wireless technology to receive ringtone.
15. Van Wagner, Live Nation, Madonna
Live Nation used Qwikker’s OOH advertising network to deliver an interactive campaign to promote
Madonna’s tour stop in Los Angeles. Free mobile wallpapers were downloaded via Bluetooth hotspots
throughout The Grove, a popular shopping and dining destination in Los Angeles.
Location: Los Angeles, CA,
Media Type: Van Wagner outdoor mall directories
Dates: September 25 – October 26, 2008
Content Deliverable: Wallpaper
SOLUTION
# of Qwikker Mobile Hotspots: 4
The Qwikker team worked with Live Nation and Van
Wagner to deploy a campaign creative featuring a strong,
visible call to action and desirable content from Madonna’s
Worldwide Sweet & Sticky tour. The campaign ran for four
weeks.
RESULTS
By utilizing Qwikker technology, Live Nation was able to
add measurement and trackability to a previously non
non-
performance based advertising medium.
Devices Prompted: 30,651
Total Response: 17,062
Wallpaper delivered to mobile phones
Opt-in: 1,255
Opt-in/Reponses:
in/Reponses: 9%
16. Clear Channel Outdoor, Smithsonian
Smithsonian used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile
wallpapers were downloaded via Bluetooth hotspots throughout Washington, DC in 6 bus shelters.
Location: Washington, DC
Media Type: Clear Channel Bus Shelters
Dates: September 1 – October 31, 2008
Content Deliverable: Wallpaper
# of Qwikker Mobile Hotspots: 6
SOLUTION
The Qwikker team worked with Clear Channel and
Smithsonian to deploy the campaign. The campaign ran for
eight weeks with this call to action and has now been
extended with a wallpaper/coupon offer.
RESULTS
By utilizing Qwikker technology, The Smithsonian was able
to add measurement and trackability to a previously non-
performance based advertising medium.
Devices Prompted: 33,480
Total Response: 10,958
Opt-in: 1,272
Opt-in/Reponses:
in/Reponses: 12%
Call to action to turn on Bluetooth wireless
technology to receive wallpaper.
17. Clear Channel Outdoor, eMusic
eMusic used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile
wallpapers that delivered a coupon for free downloads were downloaded via Bluetooth hotspots
throughout San Francisco in 10 bus shelters.
Location: San Francisco, CA
Media Type: Clear Channel Bus Shelters
Dates: September 1 – October 31, 2008
Content Deliverable: Wallpaper (Coupon)
# of Qwikker Mobile Hotspots: 10
SOLUTION
The Qwikker team worked with Clear Channel and eMusic
to deploy the campaign. The campaign in ongoing.
RESULTS
By utilizing Qwikker technology, eMusic was able to add
measurement and trackability to a previously non-
performance based advertising medium.
Devices Prompted: 80,568
Total Response: 27,880
Opt-in: 2,082
Opt-in/Reponses:
in/Reponses: 7%
Call to action to turn on Bluetooth wireless
technology to receive wallpaper.
18. Clear Channel Outdoor, The Sports Club/LA
LA sports Club used Qwikker’s OOH advertising network to deliver an interactive campaign. Free
mobile wallpapers that delivered a complimentary day pass were downloaded via Bluetooth hotspots
throughout San Francisco in 4 bus shelters.
Location: San Francisco, CA
Media Type: Clear Channel Bus Shelters
Dates: September 1 – October 31, 2008
Content Deliverable: Wallpaper (Coupon)
SOLUTION
# of Qwikker Mobile Hotspots: 4
The Qwikker team worked with Clear Channel and The
Sports Club/LA to deploy the campaign. The campaign ran
for eight weeks.
RESULTS
By utilizing Qwikker technology, The Sports Club/LA was
able to add measurement and trackability to a previously
non-performance based advertising medium.
performance
Devices Prompted: 27,111
Total Response: 12,027
Wallpaper delivered to mobile phones
Opt-in: 1,132
Opt-in/Reponses:
in/Reponses: 9%
19. Clear Channel Outdoor, Jersey Boys
Jersey Boys used Qwikker’s OOH advertising network to deliver an interactive campaign. Free videos
of the theatre production of Jersey Boys were downloaded via Bluetooth hotspots within a major
transportation hub in Chicago.
Location: Chicago, IL
Media Type: Clear Channel Digital Screen
Dates: June 27– November 16, 2008
Content Deliverable: Video
# of Qwikker Mobile Hotspots: 12
SOLUTION
The Qwikker team worked with Clear Channel to deploy a
campaign creative featuring a strong, visible call to action
and desirable content. The campaign ran for 20 weeks.
RESULTS
By utilizing Qwikker technology, Jersey Boys was able to
add measurement and trackability to a previously non
non-
performance based advertising medium.
Devices Prompted: 187,514
Total Response: 100,425
Opt-in: 6,903
Opt-in/Reponses:
in/Reponses: 7%
20. Six Flags Media Networks
Six Flags Media Networks used Qwikker’s technology to deliver an interactive campaign across all
their theme parks. Free mobile wallpapers and ringtones were downloaded via Bluetooth hotspots
throughout the United States
Location: Across the United States in Six Flags theme parks
Dates: June 1-October 31, 2008
Content Deliverable: Wallpapers and Ringtones
# of Qwikker Mobile Hotspots: 11
SOLUTION
The Qwikker team worked with Six Flags Media Network to
deploy campaigns for Chase, Jeep, Dodge and Starburst.
The campaign is ongoing.
RESULTS
By utilizing Qwikker technology, the Six Flags Media
Networks was able to add measurement and trackability to
a previously non
non-performance based advertising medium.
Devices Prompted: 79,160
Total Response: 28,806
Opt-in: 2,527
Wallpaper delivered to mobile phones
Opt-in/Reponses:
in/Reponses: 9%
21. US Army National Guard, Shopping Malls
United States Army National Guard used Qwikker’s OOH advertising network to deliver an interactive
campaign. Free mobile wallpapers and applications were downloaded via Bluetooth hotspots
throughout the shopping malls.
Locations: Shopping Malls across the United States
Media Type: Clear Channel & CBS Outdoor mall directories
Dates: June 1 – August 31, 2008
Content Deliverable: Wallpaper & Application
SOLUTION
# of Qwikker Mobile Hotspots: 104
The Qwikker team worked with Clear Channel Outdoor and
CBS Outdoor to deploy a campaign that offered either a
mobile application or a wallpaper that directed passersby to
a website to receive free movie tickets. The campaign ran
for twelve weeks.
RESULTS
By utilizing Qwikker technology, US Army National Guard
was able to add measurement and trackability to a
previously non
non-performance based advertising medium.
Devices Prompted: 565,154
Total Response: 227,645
Opt-in: 26,576
Opt-in/Reponses:
in/Reponses: 12%
Call to action to turn on Bluetooth wireless
technology to receive wallpaper.
22. Clear Channel Interspace Airports, Dallas
Dallas-Fort Worth
Interspace uses Qwikker’s technology to deliver to deliver a complimentary Dallas
Dallas-Fort Worth city
guide. A free application and wallpaper are downloaded via Bluetooth hotspots within the arrivals
section of the Dallas-Fort Worth International Airport.
Fort
Location: Dallas –Fort Worth Airport
Media Type: Interspace Airports Kiosk
Dates: March 11-November 17, 2008
Content Deliverable: Application (City Guide)/Wallpaper
# of Qwikker Mobile Hotspots: 20
SOLUTION
The Qwikker team worked with Interspace and the Dallas
Fort Worth Airport to deploy the campaign. The campaign
started on March 11, 2008 and is still currently running.
RESULTS
By utilizing Qwikker technology, Interspace has been able
to add measurement and trackability to a previously non-
performance based advertising medium.
Devices Prompted: 315,541
Total Response: 139,374
Opt-in: 19,877
Wallpaper delivered to mobile phones Opt-in/Reponses:
in/Reponses: 14%
23. Bravo Network, Shopping Malls
NBC Bravo's media agency, Spark Communications, deployed a campaign across Qwikker's Out of
Home network. The campaign ran during the month of January coinciding with Bravo's overall
advertising push for the new show. In-mall creatives incorporated a call to action instructing shoppers
to enable their Bluetooth in order to receive the 30-second TV spot.
second
Locations: 45 of the top shopping centers in Chicago, Los Angeles and New York
Media Type: Shopping Mall directories
Dates: January 20 – February 29, 2008
Content Deliverable: Video
SOLUTION
# of Qwikker Mobile Hotspots: 104
NBC Bravo incorporated Bluetooth into their advertising
campaign in the weeks leading up to the premier of the new
reality TV show Make Me a Supermodel .
RESULTS
Over 200,000 devices were prompted with video clips were
delivered to mobile users in Chicago, Los Angeles, and
New York Static advertisements for the television show
became viral when Qwikker technology pushed a video
advertising the premier of Make Me a Supermodel.
Devices Prompted: 237,353
Total Response: 99,562
Opt-in: 13,825
Opt-in/Reponses:
in/Reponses: 14%
Call to action to turn on Bluetooth wireless
technology to receive video.
24. Ford Sync
Ford’s advertising agency, Team Detroit, leveraged the Qwikker OOH advertising network to deliver
an interactive campaign for Ford Sync, an exciting new in
in-car communications and entertainment
system designed and engineered in partnership with Microsoft. Ringtones were downloaded for free
via Bluetooth in over 100 mobile hotspots throughout United States and Canada.
Location: Los Angeles, New York, San Francisco, Washington DC, Calgary , Edmonton, Toronto, Vancouver,
Kitchener/Waterloo, Ottawa, Montreal, Quebec
Media Type: Arenas, bus shelters, airports, retail and restaurants
Dates: January 20 – February 29, 2008
SOLUTION
Content Deliverable: Ringtone
The Qwikker team deployed a campaign creative featuring
a strong, visible call to action and desirable content from
popular recording artists .The campaign ran for eight weeks
and was later extended through a partnership with Arena
Media for an additional four weeks in major arenas across
the United States
States.
RESULTS
By utilizing Qwikker technology, Ford was able to add
measurement and trackability to a previously non-
performance based advertising medium.
Devices Prompted: 419,501
Total Response: 136,269
Opt-in: 23,374
Call to action to turn on Bluetooth
to receive wallpaper.
Opt-in/Reponses:
in/Reponses: 17%
25. Architecture Overview
Remote Management: Client content is stored and maintained on our Qwikker Central Servers.
Content can be swapped out or updated remotely at any time.
Mobile Content Server: The Qwikker unit connects via Ethernet or Cellular (GPRS) to the
Management Server to acquire content and deliver it to mobile users.
Client: The client opts in to a message delivered to their handset and receives the content free of
charge via Bluetooth.
26. Steve Friedlander
Chief Executive Officer
steve@qwikker.com
Gail Hilton
Director of Sales and Marketing
gail@qwikker.com
212.404.1205
