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Our Audience Team Wolverine Janelle  Kelsey Rachel  Stephanie Stephen Dani
Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why we matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research survey of 15 young professionals in Chicago
Phone Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversity of Online News Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Newspaper Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1: Light Media User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2: Average Media User   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3: Heavy Media Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Comm349