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Sexual Advertising
Asad Wasi
Dylan Gavin
Glenna Mai
Karanpal Summan
Richard Tran
Steven Phan
Will Medina
Introduction
 What is the main purpose of
an advertisement?
 Sex in advertisements
attracts even more attention
 Sex is the second strongest
of the psychological appeals
 Sex and advertising is the
easiest way to get viewers
attention
History
 Started in 1800s
 Used naked women for
cigarette ads
History
 Used women to sell
soap and lotion in
the 1920s
 De Beers
advertisements in
1960s
Types of Advertisements
30 second Commercials:
 Why they are successful:
 A company can say a lot in
30 seconds
 Adhere to the easy likes
and wants of consumer
 Normally use a memorable
tune, sex idol celebrity, or
quirky one liner.
 Memorable commercials:
Carls Jr/Paris Hilton, Levis,
Godaddy.com, any Pepsi
super bowl commercial
One sheet spread:
 Magazines or billboard ads
that have one picture to
sell the product.
 Usually the most mindless
 Consists of half nude
models longing stares, and
erotic embraces
 Erotic front covers for
magazines
 Sometimes has a play on
words
Pros Cons
Targets the markets that are
more specific
Makes face for product
Makes the product more
recognizable
Activist groups are against
sexual advertisements
Bad publicity
Loss of audience at young age
Limits the run time and the
location of ad
Cross Culture
 America, England,
Japan, etc
 The deciding 3
 Masculinity
 Political Freedom
 Values
 Afghanistan, Pakistan
Ideal Image of Men
 White
 Slim
 Muscular
 Confident
 Powerful
Ideal Image of Women
 Tall
 Thin
 Beautiful
 Perfect Body
 Sexual
What is this advertising?
What is this advertising?
What is this advertising?
Sex Sells….
Sex Sells…
Conclusion Does Sex in advertising sell?
 Sex in advertising claims the old
and undeniably true adage.
 We are sexual beings so
advertisers use this advantage
Therefore
 Sex in advertising = double edge
sword
 Powerful and effective when
aimed at one gender
 But, it often does so at the social
expense of the other
 Humans live in social world
 Consideration must be given to
the feelings of the people
 If advertising uses sex, it must
be carefully aimed and tastefully
done

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Sexual advertising

  • 1. Sexual Advertising Asad Wasi Dylan Gavin Glenna Mai Karanpal Summan Richard Tran Steven Phan Will Medina
  • 2. Introduction  What is the main purpose of an advertisement?  Sex in advertisements attracts even more attention  Sex is the second strongest of the psychological appeals  Sex and advertising is the easiest way to get viewers attention
  • 3. History  Started in 1800s  Used naked women for cigarette ads
  • 4. History  Used women to sell soap and lotion in the 1920s  De Beers advertisements in 1960s
  • 5. Types of Advertisements 30 second Commercials:  Why they are successful:  A company can say a lot in 30 seconds  Adhere to the easy likes and wants of consumer  Normally use a memorable tune, sex idol celebrity, or quirky one liner.  Memorable commercials: Carls Jr/Paris Hilton, Levis, Godaddy.com, any Pepsi super bowl commercial
  • 6. One sheet spread:  Magazines or billboard ads that have one picture to sell the product.  Usually the most mindless  Consists of half nude models longing stares, and erotic embraces  Erotic front covers for magazines  Sometimes has a play on words
  • 7. Pros Cons Targets the markets that are more specific Makes face for product Makes the product more recognizable Activist groups are against sexual advertisements Bad publicity Loss of audience at young age Limits the run time and the location of ad
  • 8. Cross Culture  America, England, Japan, etc  The deciding 3  Masculinity  Political Freedom  Values  Afghanistan, Pakistan
  • 9. Ideal Image of Men  White  Slim  Muscular  Confident  Powerful
  • 10. Ideal Image of Women  Tall  Thin  Beautiful  Perfect Body  Sexual
  • 11. What is this advertising?
  • 12. What is this advertising?
  • 13. What is this advertising?
  • 16. Conclusion Does Sex in advertising sell?  Sex in advertising claims the old and undeniably true adage.  We are sexual beings so advertisers use this advantage Therefore  Sex in advertising = double edge sword  Powerful and effective when aimed at one gender  But, it often does so at the social expense of the other  Humans live in social world  Consideration must be given to the feelings of the people  If advertising uses sex, it must be carefully aimed and tastefully done