2. Introduction
What is the main purpose of
an advertisement?
Sex in advertisements
attracts even more attention
Sex is the second strongest
of the psychological appeals
Sex and advertising is the
easiest way to get viewers
attention
4. History
Used women to sell
soap and lotion in
the 1920s
De Beers
advertisements in
1960s
5. Types of Advertisements
30 second Commercials:
Why they are successful:
A company can say a lot in
30 seconds
Adhere to the easy likes
and wants of consumer
Normally use a memorable
tune, sex idol celebrity, or
quirky one liner.
Memorable commercials:
Carls Jr/Paris Hilton, Levis,
Godaddy.com, any Pepsi
super bowl commercial
6. One sheet spread:
Magazines or billboard ads
that have one picture to
sell the product.
Usually the most mindless
Consists of half nude
models longing stares, and
erotic embraces
Erotic front covers for
magazines
Sometimes has a play on
words
7. Pros Cons
Targets the markets that are
more specific
Makes face for product
Makes the product more
recognizable
Activist groups are against
sexual advertisements
Bad publicity
Loss of audience at young age
Limits the run time and the
location of ad
16. Conclusion Does Sex in advertising sell?
Sex in advertising claims the old
and undeniably true adage.
We are sexual beings so
advertisers use this advantage
Therefore
Sex in advertising = double edge
sword
Powerful and effective when
aimed at one gender
But, it often does so at the social
expense of the other
Humans live in social world
Consideration must be given to
the feelings of the people
If advertising uses sex, it must
be carefully aimed and tastefully
done