1. What can you do with Mobile Technology? Guide by Cell Inc. Dave Asheim, President April 2011
2. What is our experience? Largest provider of mobile services to cultural community in the world Sponsor of largest mobile study in the world with AAM (March, 2010) Recent partnerships with American Association of Museums American Public Gardens Association National Recreation and Parks Association 2010 – American Library and Association of Zoos & Aquarium Thousands of mobile accounts Millions of interactions (calls, texts, mobile hits) Six years visiting thousands of museums 20 + mobile conferences/luncheons a year
3. What are your goals? Great visitor experience Preserve Educate Attract repeat visitors Make money/raise money Entertain
11. Every visitor carries this powerful mobile computer with themHow might they use it at your venue? Gather info Have fun Share Spend (and save) money
47. Near term Augmented reality Phones replacing credit cards More QR More GPS Social media used more for search Voice commands More movement-controlled interactivity (XBOX Kinect) Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
48. But wait – you ain’t seen nothin’ yet. MIT and other lab work
50. In summary A phone is a computer, an internet device and a phone – we’ll connect to the cloud There are 20 different things your visitors can do with their mobile phone during their visit Pick one or two and experiment Very low cost, nothing to install and instant statistics available Your visitors are using their phone during their visit – don’t be left out of their conversations!
51. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell