GuideStar Webinar (07/24/12) - Building the Best Board for Challenging Times

Building the Best Board for Challenging Times

July 24, 2012

Dick Walker, Managing Director, OAI
John Bauser, Department Head, Strategy, OAI

Copyright © 2012 Orr Associates, Inc. All Rights Reserved.

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Copyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.com
Follow the Event on Twitter: #buildingboards 2

Introductions

Dick Walker, Managing Director
• More than 35 years of fundraising experience, primarily in the
independent school sector
• Former VP of Corporate Giving at FBR Capital Markets
• Serves on the boards of College for Every Student (former
chair), Mentors, Inc. and Princeton AlumniCorps

John Bauser, Department Head, Strategy
• 35 years of executive management, fundraising and
advocacy experience
• Works with clients on in strategic planning, development
assessments, feasibility studies and board development


Agenda

• About You
• Optimal Board size and Committee structure
• Board recruitment, diversity and job descriptions
• Board engagement in fundraising
• Leadership succession and involvement of past Board
members


Revenue Size (n = 1199)

1% 3%
8%

Under $1 million

$1-10 million

$11-50 million

29% $51-100 million

59% Over $100 million


How many people are on your
development staff? (n = 1095)
4%
7%
21%

0
1
2-5
36% 6-10
11+

32%


Full staff size vs. development
staff size? (n = 1095)
100%
90%
Development Staff Size

80%
70%
60% 11+
50% 6-10
40% 2-5
30% 1
20% 0
10%
0%
1-99 100-499 500-1500 1501+
Full Staff Size

About You

Please indicate the weakest areas for your Board (n = 987)

785

357
272
201 201
152
109
74 74 54

Fundraising Strategic Evaluating Educating the Community Evaluating Financial Monitoring Setting Policy Serving as a
Planning the Board's Public Relations the CEO Oversight Programs Sounding
Effectiveness Board


Agenda

• About You
members


Optimal Board Size

• Trend is toward smaller Boards
• Smaller Boards tend to be more effective deliberative bodies
• Can impact fundraising capabilities – increased use of Advisory,
Foundation and other board structures to bolster fundraising

• Big enough to get the work done

• Big enough to staff the Board’s committees
• Keep the Board small and use non-Board members to fill out committees


Committee Structure

• Trend is toward fewer standing committees
• Increased use of Task Forces
• Clearly-defined objectives
• Limited lifespan

• Role of the Executive Committee
• Meet between board meetings
• Emergency decisions
• Sounding board
• Coordinate board work


Committee Structures

Internally-Focused
• Program
• Personnel Externally-Focused
• Finance • Fundraising
• Governance • Marketing
• Public Relations
• Government Relations

Credit: David La Piana (Blue Avocado)


Committee Structure Models

Traditional Model Alternative Model
Various Standing Only Three Standing
Committees Committees

• Finance • Internal
• Development • External
• Building/Grounds • Governance
• Programs
• Audit
• Governance
• Marketing


Agenda

• About You
members


Board Recruitment is a
Year-Long Function

Orient new Board - identify needs
for the next year using your Board
profile

Determine renewals and
Approve the slate - inform new and
retirements and have
renewed Board members/celebrate conversations with both - identify
the service of those rotating off the
candidates who meet identified
Board needs

Interview candidates using a job
description - determine a “slate” to
be presented to the full Board


Board Diversity

Profile current Board annually to determine sectors, skill sets
and demographics
Sectors Skills Demographics Other Factors
Defense Legal Age Nonprofit Board Experience

High Tech Finance & Accounting Gender Personal Wealth
Government Investment Race “Plays well with others”

Developers Human Resources Residence Corporate or foundation ties

Legal Government Relations Ties to other arts
organizations
Education Marketing

Health Care IT

Banking Fundraising

Retail

Nonprofit


Sample Board Profile
Fundraising
Name Affiliation Sector Skills/Expertise/Attributes Capacity Residence Gender Ethnicity Age

es

cy
s
ion
urc

oca
cat
e so

Adv
nt

uni
nR
me

ns/

tise
mm

s
ma
l op

ent
atio

pe r

p
/Co
/Hu
e ve

stm
ing

shi
/Ex
Rel
s
ne s

/PR
ank

e/D

e ur
ent

nve
ent

rs/

est
g
usi
it

isi n
ting
em
e/B

ion

ren
tat
e ch

ffai
i ci o

ter
nm

e/I
rof

er B

dra
l Es

nag
ca t

re p
s In
v. A
rke
anc

anc
hT

n-P
Of f
ve r
al

Re a

Edu

Oth

Fun
Le g

Ma

Ma
Hi g

Ent
Art
Ex -

M F
No
Fin

Fin
Go

Go
to 34 35-49 50-64 65+
X X X $$$ Florida X White X
X X $$ Maryland X White X
X X $$ Maryland Black X
X X X $$$$ Maryland X White X
X X $ Maryland X Asian X
X X $$ Maryland X White X
X X $$$ Maryland X White X
X X $$$ Maryland X Asian X
X X $$$$ Maryland X Latino X
X X $$$$$ Maryland X White X
X X $$ Maryland X Black X
X X $$$$ Maryland X White X
X X X X $$ Maryland X White X
X X $$$$$ Maryland X White X
X X $$$$ Maryland X Latino X
X X $$$$ Maryland X White X
X X $$$ Maryland X Black X
X $ Virginia X White X


Board Member Job Description

Your organization’s Board member job description should
include expectations in all or most of the following categories:
• Advocacy for the organization and its mission
• Service/attendance
• Fundraising activity/Financial support
• Governance
• Knowledge of the organization
• Access to information and confidentiality
• Accountability


Sample Governance Committee
Timeline


Agenda

• About You
members


Board Engagement in
Fundraising
• Give generously
– Giving expectations

• Be an advocate
– Tell your story
– Know the case for support (elevator speech)

• Participate in fundraising
– Identification
– Cultivation
– Solicitation
– Stewardship


Sample Board
Commitment Form
Name: _________________________________________

My personal contribution:

1. I personally pledge $_____ to support our development goals and fulfill my individual commitment.

I will pay this: _______________________________________________

2. I will ___ sponsor and/or ___ purchase tickets to the annual event.

My fundraising activity:

I will participate in at least one of the following activities (indicate specifics below each category):

___ Identification of prospects

___ Cultivation of prospects

___ Solicitation of prospects

___ Stewardship

Signature: ___________________________________ Date:___________________________


Be An Advocate

• Tell your own personal story related to the organization
– How did you get involved?
– Why do you stay committed?

• Know the organization’s case for support
– What are the fact and figures?
– How is philanthropic support used by the organization?
– How can people give?

• Have an “elevator speech”
– Compose your own 30 second summary to be used when asked about
the organization


The Four Activities of
Fundraising

Identification
Current supporters,
personal networks,
screening, rating, research

Cultivation
Stewardship
Building the relationship
Thanking, recognizing, through communications,
communicating, involving
events, personal visits

Solicitation
Asking the right person, at
the right time, by the right
asker, for the right amount


Agenda

• About You
members


Leadership Succession

• Think 2-3 years in advance
• Always have at least two prospective candidates for all key Board
positions (i.e., Officers)

• Recruit new Board members with an eye for future leaders
• Consider including prior Board leadership as a key objective for
prospective new members

• Consider naming a chair-elect one year in advance
• Use committee service to develop and gauge leadership
potential
• Especially Governance, Development, and Finance Committee service


Involvement of
Past Board Members
• Consider having an emeritus status for some retiring Board
members
– Set clear criteria for selection

• Plan regular opportunities for past Board members to stay
engaged

• Use past Board members on committees as appropriate

Copyright © 2012 Orr Associates, Inc. All Rights Reserved.
www.oai-us a.c om

Questions? Feedback?

Dick Walker John Bauser
(202) 719-8082 (202) 719-8089
dwalker@oai-usa.com jbauser@oai-usa.com

Lauren Walinsky, GuideStar
lwalinsky@guidestar.org


GuideStar Webinar (07/24/12) - Building the Best Board for Challenging Times

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