http://www2.guidestar.org/rxg/news/webinars/webinar-archive.aspx

1. 10th Anniversary
Observance
Opportunities For Nonprofits

2. Speakers
• José Fernández, Director, GuideStar Exchange
• Kimberly Boyd, Vice President, Mobilization
and Impact, HandsOn Network
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3. What is the GuideStar Exchange?
• Comprehensive database of nonprofit information
• Designed to connect nonprofits with current and
potential supporters
– Millions of people come to GuideStar to learn more about
nonprofits each year
• Allows nonprofits to share a wealth of up-to-date
information with grantmakers and potential donors
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4. GuideStar Exchange Membership
• Exchange members are nonprofits that have updated their
nonprofit reports to the fullest—sharing:
• Program information, annual reports, and audited
financials with GuideStar’s vast audience of potential
supporters
• In exchange for the information they provide, Exchange
Members receive
• The GuideStar Seal on their report page
• FREE one-year subscription to GuideStar Premium (a
$1,500 value)
• Up-to-date information automatically distributed to
partner network
• Access to new fundraising tools
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5. Data Sources Intermediaries
Government Financial Services
GuideStar
Data Users
Programmatic •Individuals
•Private &
Community
Foundations
Nonprofits
•Service
Providers to the
Sector
Outcome-based DATA Private Sector
•Media &
•Constituency Data
Government
•Nonprofits
•Social Impact Analysis
www.guidestar.org
•Relevant Social Actions
•Accountability Seals
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6. Goals
 Create a constructive legacy that forever honors the
victims of 9/11 and those who rose in service in response
to the attacks.
 Engage millions of people in charitable service on the 10th
Anniversary of 9/11; document at least one million service
commitments
 Build 9/11 into a significant annual catalyst for ongoing
citizen engagement in remembrance of the 9/11 victims
and heroes.
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7. Key Program Partners
 MyGoodDeed, co-chair
 HandsOn Network, co-chair
 9/11 Memorial
 BCLC/U.S. Chamber of Commerce
 The Mission Continues
 AARP
 CNCS/White House
 Guidestar, United Way and many others
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8. Strong Interest!
 Nearly 70% of all Americans said they are interested in
paying tribute on the 10-year Anniversary of 9/11
– All we need to do is provide the opportunity
– 60 percent of participants in prior years described
themselves as “new” or “relatively new” to
volunteering – a tremendous opportunity
 Activities can include service projects, promoting your
cause to donors, or simply driving people to 911day.org
or Facebook.com/911day
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9. 9/11 Tribute Campaign
 Millions of Americans will be invited to participate in the
single largest day of charitable service in U.S. history in
observance of 9/11
– Individuals and groups will be asked to post online
pledges to dedicate time on 9/11 to good deeds
– Our website and Facebook pages will gather tributes,
creating a unique “digital quilt”
– Tribute Cards will be handed out to individuals through
NFL, select sports venues from 8/30 to 9/11
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10. Nationwide Projects
 Large scale service projects in 24 major cities
– Signature events in NYC, Boston, DC, and San Francisco
– 20 large scale projects in many other major cities
 Powerful and growing partnerships:
– Viacom, AOL, Clear Channel, NFL, NASCAR, GGP
(largest mall operator), Facebook, Google, Nat’l Assn of
Broadcasters, and many others
 Lesson plans for more than 1,000,000 teachers
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11. High Profile PSAs
 25 celebrities, including Spike Lee,
Kevin Spacey, Samuel Jackson and
others
 $20 million in media will be donated
to generate nationwide awareness
 World-class team collaborated to
create the campaign
 Tribute PSA:
www.magicbulletmedia.com/MNR/
911day
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12. 911day.org
 Post a Tribute
 Register a Project
 Connect with Volunteers and
Supporters
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13. Facebook.com/911day
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14. Remembrance Tips
 Discuss why the 9/11 community supports the idea of
Sept. 11 being observed as a day of service and
remembrance
 Consider dedicating your “tribute project” to a 9/11 victim
or victims by name, or to a group you wish to honor
(firefighters, military, etc.)
– Hand out a Tribute Card about the person(s) you have
chosen to honor this year (change each year)
– Visit NY Times “Portraits in Grief” for bios on those lost
– Voices of Sept. 11 and Legacy.com also have info
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15. Getting Started
 Tools and Resources
– 911day.org
– HandsOnNetwork.org
 Register your Project
– Recruit, communicate, evaluate
 Tell your Story
– Media tools, branding
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16. 10th Anniversary
Observance
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Please Join the Tribute Movement