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Universal	
  pla,orm	
  for	
  mobile	
  applica2ons	
  
Smartphones	
  and	
  mobile	
  devices:	
  a	
  market	
  overview	
  
USA	
  
	
  
-­‐	
  Smartphones	
  adop/on	
  grew	
  up	
  to	
  27%	
  
-­‐	
  3G/4G	
  devices	
  ownership	
  reached	
  51%	
  
-­‐	
  1/3	
  of	
  mobile	
  users	
  have	
  unlimited	
  data	
  
plans	
  



EU5	
  (UK,	
  France,	
  Germany,	
  Italy,	
  Spain)	
  
	
  
-­‐	
  Mobile	
  media	
  usage	
  reached	
  37%	
  
-­‐	
  3G	
  adop/on	
  up	
  to	
  47,1%	
  
-­‐	
  Smartphone	
  adop/on	
  reached	
  31,1%	
  



   2
Mobile	
  Applica2ons	
  overview	
  
                                               Ÿ	
  Android	
  Market	
  overcame	
  the	
  
                                               Apple	
  App	
  Store	
  for	
  iPhone	
  in	
  
                                               terms	
  of	
  free	
  apps.	
  

                                               Ÿ	
  At	
  this	
  growth	
  pace	
  within	
  five	
  
                                               months	
  Android	
  will	
  be	
  the	
  
                                               largest	
  store	
  in	
  terms	
  of	
  number	
  
                                               of	
  applica/ons.	
  

                                            Ÿ	
  Windows	
  Phone	
  7	
  Marketplace	
  
                                            will	
  be	
  the	
  third	
  largest	
  prior	
  to	
  
                                            being	
  available	
  for	
  a	
  full	
  year.	
  
                                            	
  
                                        ✚ Growing	
  penetra/on	
  of	
  full	
  HTML	
  
                                        browsing	
  
                                            	
  



3
Mobile	
  Applica2ons	
  overview	
  
Consumers’	
  appe2te	
  for	
  compelling	
  and	
  innova2ve	
  mobile	
  apps	
  seems	
  limitless.	
  


   ★ Research	
  firm	
  Gartner	
  es/mated	
  
   that	
  mobile	
  app	
  store	
  downloads	
  
   topped	
  8.2	
  billion	
  in	
  2010	
  and	
  will	
  
   more	
  than	
  double	
  in	
  2011	
  to	
  17.7	
  
   billion	
  downloads.	
  



                        ★	
  Worldwide	
  mobile	
  applica/on	
  store	
  revenue	
  is	
  projected	
  to	
  
                        surpass	
  $15.1	
  billion	
  in	
  2011,	
  both	
  from	
  end	
  users	
  buying	
  
                        applica/ons	
  and	
  applica/ons	
  themselves	
  genera/ng	
  adver/sing	
  
                        revenue	
  for	
  their	
  developers.	
  This	
  is	
  a	
  190	
  percent	
  increase	
  from	
  
                        2010	
  revenue	
  of	
  $5.2	
  billion	
  (Gartner).	
  
Market	
  opportunity	
  

THE	
  PROBLEM:	
  
While	
  the	
  app	
  economy	
  
keeps	
  on	
  booming,	
  
enterprises	
  need	
  to	
  establish	
  
a	
  mobile	
  presence	
  to	
  create	
  
or	
  maintain	
  their	
  brand	
  
value.	
  


§  The	
  development	
  process	
  of	
  a	
  mobile	
  app	
  is	
  costly	
  (from	
  5k	
  up	
  to	
  20k,	
  or	
  even	
  
    more)	
  and	
  not	
  /me	
  efficient	
  (from	
  2	
  up	
  to	
  6	
  months*)	
  
§  Most	
  companies	
  that	
  decide	
  to	
  go	
  mobile	
  only	
  develop	
  a	
  single	
  pla]orm	
  
    applica/on	
  
§  SME	
  and	
  common	
  mobile	
  users	
  o_en	
  find	
  unaffordable	
  to	
  create	
  their	
  own	
  app	
  
    and	
  establish	
  a	
  mobile	
  presence	
  


5        *Source:	
  Web	
  Promo	
  Services	
  
APPS-­‐BUILDER	
  
Apps-­‐Builder	
  is	
  a	
  do-­‐it	
  yourself	
  mobile	
  app	
  development	
  solu2on	
  for	
  the	
  
consumer	
  market.	
  
                                                       Ÿ	
  Allows	
  users	
  to	
  develop	
  mul/-­‐pla]orm	
  
                                                       applica/ons	
  in	
  a	
  single	
  developing	
  process:	
  
                                                                        -  iPhone,	
  iPod	
  Touch	
  
                                                                        -  iPad	
  
                                                                        -  Android	
  phones	
  
                                                                        -  Android	
  tablets	
  
                                                                        -  Windows	
  Phone	
  7*	
  
                                                                        -  Web-­‐apps	
  

                                                       Ÿ	
  Easy,	
  intui/ve	
  and	
  user-­‐friendly	
  interface	
  

                                                       Ÿ	
  Free	
  or	
  paid	
  subscrip/on	
  


6        *	
  Coming	
  soon	
  
APPS-­‐BUILDER	
  
THE	
  SOLUTION	
  
	
  

Apps-­‐Builder	
  eliminates	
  technical,	
  economical	
  and	
  /me	
  issues.	
  
It	
  offers	
  an	
  easy	
  and	
  self	
  managed	
  tool	
  to	
  create,	
  publish	
  and	
  keep	
  your	
  apps	
  
updated.	
  




GREAT	
  USER	
  EXPERIENCE	
  
	
  

The	
  developer,	
  whether	
  it	
  would	
  be	
  a	
  musician,	
  an	
  athlete,	
  a	
  store	
  manager	
  or	
  a	
  
web	
  agency,	
  will	
  be	
  guided	
  trough	
  4	
  easy	
  steps	
  that	
  provide	
  him	
  within	
  a	
  week	
  
na/ve	
  and	
  web-­‐apps	
  ready	
  to	
  be	
  tested	
  and	
  published	
  on	
  the	
  stores.	
  


7
Pricing	
  
3	
  pricing	
  op2ons	
  to	
  create	
  an	
  unlimited	
  number	
  of	
  apps:	
  

•  100%	
  FREE	
  
Users	
  subscribe,	
  create	
  and	
  publish	
  their	
  apps	
  completely	
  for	
  free.	
  Their	
  can	
  find	
  
support	
  from	
  the	
  Apps-­‐Builder	
  community	
  using	
  our	
  service	
  forum	
  and	
  FAQs.	
  
Their	
  published	
  apps	
  will	
  host	
  Apps-­‐Builder	
  managed	
  adver/sing	
  banners.	
  
•  ADV	
  FREE	
  
With	
  a	
  €190/year	
  fee	
  users	
  can	
  exploit	
  all	
  Apps-­‐Builder	
  features	
  and	
  manage	
  
adver/sing	
  by	
  themselves	
  on	
  their	
  published	
  apps.	
  If	
  required	
  Apps-­‐Builder	
  provides	
  
support	
  for	
  adver/sing	
  op/miza/on.	
  
•  CUSTOM	
  
This	
  offer	
  is	
  thought	
  for	
  user	
  who	
  want	
  our	
  technicians	
  to	
  follow	
  them	
  trough	
  the	
  
development	
  and/or	
  the	
  publica/on	
  on	
  the	
  applica/ons	
  store.	
  According	
  to	
  users	
  
needs,	
  we	
  provide	
  customized	
  solu/on	
  to	
  bring	
  products	
  and	
  brands	
  on	
  mobile	
  
devices.	
  


8
How	
  it	
  works	
  

NO	
  SUBSCRIPTION	
  REQUIRED	
  
	
  
1.  Create	
  and	
  customized	
  your	
  app:	
  
       -­‐  Templates	
  
       -­‐  Pages	
  
       -­‐  Texts	
  
       -­‐  Images	
  
       -­‐  Videos,	
  and	
  MUCH	
  more…	
  

2.	
  	
  Sign	
  in	
  and	
  choose	
  a	
  price	
  op/on	
  

3.  Download	
  your	
  apps	
  ready	
  to	
  published	
  on	
  the	
  App	
  Store	
  and	
  Android	
  
    Marketplace.	
  	
  

                            AppsBuilder	
  provides	
  users	
  video	
  tutorials	
  for	
  those	
  
                            who	
  need	
  help	
  geXng	
  through	
  all	
  these	
  steps!	
  

9
Team	
  

 Luigi	
  Giglio,	
  CTO	
  
Born	
  in	
  1987	
  in	
  Ouagadougou,	
  Burkina	
  
Faso.	
  Graduated	
  in	
  Computer	
  Sciences,	
  he	
  
worked	
  with	
  Olivem	
  I-­‐Jet	
  and	
  Alleanza	
  
Assicurazione.	
  
 	
  

 Daniele	
  Pelleri,	
  CEO	
  
Born	
  in	
  Ivrea	
  in	
  1985,	
  he	
  studied	
  with	
  Luigi	
  
at	
  Politecnico	
  of	
  Turin.	
  Three	
  years	
  prior	
  to	
  
Apps-­‐Builder	
  he	
  founded	
  a	
  web	
  agency,	
  
Web	
  Promo	
  Services,	
  focused	
  on	
  SEO	
  and	
  
web	
  sites	
  development.	
  

Guido	
  Mancassola,	
  Business	
  Development	
  Manager	
  
Born	
  in	
  Florence	
  in	
  1986,	
  holds	
  a	
  degree	
  in	
  Business	
  Administra/on.	
  He	
  met	
  the	
  two	
  founders	
  
Daniele	
  and	
  Luigi	
  while	
  working	
  at	
  Annapurna	
  Ventures.	
  Previously	
  he	
  worked	
  for	
  digital	
  
publisher	
  E-­‐duca/on.it	
  in	
  the	
  area	
  of	
  web	
  and	
  mobile	
  marke/ng.	
  


        10
Contacts	
  




               Mail:	
      	
  info@apps-­‐builder.com	
  
               Phone:	
   	
  +39	
  02	
  4966	
  1426	
  
               Web:	
  	
   	
  www.apps-­‐builder.com	
  




11

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Apps builder

  • 1. Universal  pla,orm  for  mobile  applica2ons  
  • 2. Smartphones  and  mobile  devices:  a  market  overview   USA     -­‐  Smartphones  adop/on  grew  up  to  27%   -­‐  3G/4G  devices  ownership  reached  51%   -­‐  1/3  of  mobile  users  have  unlimited  data   plans   EU5  (UK,  France,  Germany,  Italy,  Spain)     -­‐  Mobile  media  usage  reached  37%   -­‐  3G  adop/on  up  to  47,1%   -­‐  Smartphone  adop/on  reached  31,1%   2
  • 3. Mobile  Applica2ons  overview   Ÿ  Android  Market  overcame  the   Apple  App  Store  for  iPhone  in   terms  of  free  apps.   Ÿ  At  this  growth  pace  within  five   months  Android  will  be  the   largest  store  in  terms  of  number   of  applica/ons.   Ÿ  Windows  Phone  7  Marketplace   will  be  the  third  largest  prior  to   being  available  for  a  full  year.     ✚ Growing  penetra/on  of  full  HTML   browsing     3
  • 4. Mobile  Applica2ons  overview   Consumers’  appe2te  for  compelling  and  innova2ve  mobile  apps  seems  limitless.   ★ Research  firm  Gartner  es/mated   that  mobile  app  store  downloads   topped  8.2  billion  in  2010  and  will   more  than  double  in  2011  to  17.7   billion  downloads.   ★  Worldwide  mobile  applica/on  store  revenue  is  projected  to   surpass  $15.1  billion  in  2011,  both  from  end  users  buying   applica/ons  and  applica/ons  themselves  genera/ng  adver/sing   revenue  for  their  developers.  This  is  a  190  percent  increase  from   2010  revenue  of  $5.2  billion  (Gartner).  
  • 5. Market  opportunity   THE  PROBLEM:   While  the  app  economy   keeps  on  booming,   enterprises  need  to  establish   a  mobile  presence  to  create   or  maintain  their  brand   value.   §  The  development  process  of  a  mobile  app  is  costly  (from  5k  up  to  20k,  or  even   more)  and  not  /me  efficient  (from  2  up  to  6  months*)   §  Most  companies  that  decide  to  go  mobile  only  develop  a  single  pla]orm   applica/on   §  SME  and  common  mobile  users  o_en  find  unaffordable  to  create  their  own  app   and  establish  a  mobile  presence   5 *Source:  Web  Promo  Services  
  • 6. APPS-­‐BUILDER   Apps-­‐Builder  is  a  do-­‐it  yourself  mobile  app  development  solu2on  for  the   consumer  market.   Ÿ  Allows  users  to  develop  mul/-­‐pla]orm   applica/ons  in  a  single  developing  process:   -  iPhone,  iPod  Touch   -  iPad   -  Android  phones   -  Android  tablets   -  Windows  Phone  7*   -  Web-­‐apps   Ÿ  Easy,  intui/ve  and  user-­‐friendly  interface   Ÿ  Free  or  paid  subscrip/on   6 *  Coming  soon  
  • 7. APPS-­‐BUILDER   THE  SOLUTION     Apps-­‐Builder  eliminates  technical,  economical  and  /me  issues.   It  offers  an  easy  and  self  managed  tool  to  create,  publish  and  keep  your  apps   updated.   GREAT  USER  EXPERIENCE     The  developer,  whether  it  would  be  a  musician,  an  athlete,  a  store  manager  or  a   web  agency,  will  be  guided  trough  4  easy  steps  that  provide  him  within  a  week   na/ve  and  web-­‐apps  ready  to  be  tested  and  published  on  the  stores.   7
  • 8. Pricing   3  pricing  op2ons  to  create  an  unlimited  number  of  apps:   •  100%  FREE   Users  subscribe,  create  and  publish  their  apps  completely  for  free.  Their  can  find   support  from  the  Apps-­‐Builder  community  using  our  service  forum  and  FAQs.   Their  published  apps  will  host  Apps-­‐Builder  managed  adver/sing  banners.   •  ADV  FREE   With  a  €190/year  fee  users  can  exploit  all  Apps-­‐Builder  features  and  manage   adver/sing  by  themselves  on  their  published  apps.  If  required  Apps-­‐Builder  provides   support  for  adver/sing  op/miza/on.   •  CUSTOM   This  offer  is  thought  for  user  who  want  our  technicians  to  follow  them  trough  the   development  and/or  the  publica/on  on  the  applica/ons  store.  According  to  users   needs,  we  provide  customized  solu/on  to  bring  products  and  brands  on  mobile   devices.   8
  • 9. How  it  works   NO  SUBSCRIPTION  REQUIRED     1.  Create  and  customized  your  app:   -­‐  Templates   -­‐  Pages   -­‐  Texts   -­‐  Images   -­‐  Videos,  and  MUCH  more…   2.    Sign  in  and  choose  a  price  op/on   3.  Download  your  apps  ready  to  published  on  the  App  Store  and  Android   Marketplace.     AppsBuilder  provides  users  video  tutorials  for  those   who  need  help  geXng  through  all  these  steps!   9
  • 10. Team   Luigi  Giglio,  CTO   Born  in  1987  in  Ouagadougou,  Burkina   Faso.  Graduated  in  Computer  Sciences,  he   worked  with  Olivem  I-­‐Jet  and  Alleanza   Assicurazione.     Daniele  Pelleri,  CEO   Born  in  Ivrea  in  1985,  he  studied  with  Luigi   at  Politecnico  of  Turin.  Three  years  prior  to   Apps-­‐Builder  he  founded  a  web  agency,   Web  Promo  Services,  focused  on  SEO  and   web  sites  development.   Guido  Mancassola,  Business  Development  Manager   Born  in  Florence  in  1986,  holds  a  degree  in  Business  Administra/on.  He  met  the  two  founders   Daniele  and  Luigi  while  working  at  Annapurna  Ventures.  Previously  he  worked  for  digital   publisher  E-­‐duca/on.it  in  the  area  of  web  and  mobile  marke/ng.   10
  • 11. Contacts   Mail:    info@apps-­‐builder.com   Phone:    +39  02  4966  1426   Web:      www.apps-­‐builder.com   11