My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now? A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

1. The End of Fame
as we know it
Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis

2. Famous people in history

3. Famous people today

4. The Model for Fame in History
The
Famous
“One to Many”
The
Storytellers
The Rest of Us

5. Fame, Content & Media Creation
Fame
Media Content

6. Media Creation & Distribution
1000 BC 1200 AD 1848 AD
Distribution 

7. Mass Media.
Mass distribution, narrow creation.
1923 1940 1969
Distribution 

8. The Andy Warhol Promise
“In the future, everyone will
be world-famous for
15 minutes.”
Andy Warhol

9. The Modern Model for Fame Pre-Internet
The
Famous
“One to Many”
The
Storytellers
Faster
The Rest of Us

10. A Brief History of the Web (Publishing)
1-click Sharing
& Curation
# of People Publishing
Microblogging&
Social Networking
Blogs
HTML
Simplicity of Publishing

11. Internet > Mass Media
Mass Distribution
Mass Creation

12. So has anything changed?

13. Wider at the top?

14. We still have (Internet) Celebrities

15. But we also have lots of noise
I’m talking
to you!
I’mlooking
for you!

16. It’s hard to get heard !

17. It’s hard to be found !

18. Networking over time

19. The long-tail
Popularity
Interests

20. It’s the topic, stupid!
People-Centric Topic-Centric
Social Graph Interest Graph
My Friends / Contacts My Interests
“On the Web, everyone will
be famous to fifteen people”
Nick Currie aka Momus

21. 4 steps to the new celebrity
1 Focus on a Topic

22. 4 steps to the new celebrity
1 Focus on a topic
2 Don’t just Create but also Curate

23. 4 steps to the new celebrity
1 Focus on a topic
2 Don’t just Create but also Curate
3 Show expertise

24. 4 steps to the new celebrity
1 Focus on a topic
2 Show expertise
3 Don’t just Create but also Curate
4 Build your Community of interests

25. How Scoop.it helps
1 Focus on a topic

26. How Scoop.it helps
1 Focus on a topic
2 Don’t just Create: Curate

27. How Scoop.it helps
1 Focus on a topic
2 Don’t just Create: Curate
3 Show Expertise

28. How Scoop.it helps
1 Focus on a topic
2 Don’t just Create: Curate
3 Show expertise
4 Build your Community
of interests

29. Thank you!
Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis