1. On DTH Services Supervised By: Mr. Jitendra Sevag Presented By: Gunjan Mathur Rahul Gandhi Ritu Nahata Pankaj Dewara Nicky Solanki

2. INTRODUCTION ABOUT DTH SERVICE

6. KEY PLAYERS IN DTH SERVICES

7. Key players in DTH services Corporate Group Service TATA TATA Sky Zee Dish TV Airtel Airtel Digital TV Reliance BIG TV Videocon Videocon d2h Sun Sun Direct Doordarshan DD Direct +

8. TATA Sky

9. Packages in TATA Sky * Any two (2) regional packs free in all the packs

10. Diwali Offers in TATA Sky Total Saving if compared with 1 month subscription

11. Airtel Digital TV

12. Packages in Airtel Digital TV *Two (2) free channels pack with every pack

13. Diwali Offers in Airtel Digital TV Total Saving Package New Value Plus Economy Mega Ultra Time Period 14 Months ` 1992 ` 2652 ` 3636 ` 4368 Package New Value Plus Economy Mega Ultra Time Period 14 Months ` 332 ` 462 ` 606 ` 728

14. Dish TV

15. Packages in Dish TV

16. Diwali Offers in Dish TV Total Saving

18. Videocon d2h

19. Packages in Videocon d2h

20. Diwali Offers in Videocon d2h Total Saving

21. BIG TV

22. Packages in BIG TV

23. Diwali Offers in BIG TV Total Saving

24. DATA COLLECTION SOURCES (SHOPS)

25. Marketing Strategies of Baheti Electronics Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales. MRP Offer Price TATA Sky ` 999 ` 900 Airtel ` 1690 ` 1500 Videocon ` 1690 ` 1550

30. HR Analysis No. of Employees Communication New Recruits Bonus given Training Provided Knowledge about the product Baheti Electronics 2 Average 2 (Part Time) ` 50 per sale of DTH High High Singhal Electronics 1 Low 1 - Low Average D R Audio 2 Average 1 (Part Time) ` 1000 on Diwali Average High Samsung Plaza 3 High - ` 1000 on Diwali High High

31. Tie up of DTH services with various Electronic Companies DTH service company Electronics company Airtel Digital TV Samsung TATA Sky LG BIG TV Onida

32. COMPARATIVE STUDY

33. Types of STB DTH Services Normal HD DVR Airtel √ √ √ TATA Sky √ √ √ Dish TV √ √ Videocon d2h √ BIG TV √

34. Customer Satisfaction through Quality

35. Most Popular

36. Market Share

37. Hidden charges

38. Satisfaction through after sales services

39. Conclusion After all the analysis and interpretation, we can rank DTH services in the scale of best to average. Best Better Good Average Airtel Digital TV TATA Sky Dish TV BIG TV

40. BIG BUSINESS MANTRA