Idea management is an important part of management in the 21st. century. Watch this presentation to see how you can enhance your competitveness by implementing idea managment and how Ideas2benefit software can support your business.

1. Improving the front end of innovation
New Needs of society and market place
need
Idea Prototype Marketing Market
genera Development production Manufacturing and sales place
tion
New State of the art in technology and production
tech

2. Increasing importance of innovation
Period: 1960 1970 1980 1990 2000 2010
Innovativeness relates to how
Response
early an individual or
Customer
demands Uniqueness organisations are in finding
Delivery time and adopting something new.
Variety
Quality Innovativeness has strong
Price impact on the innovation
performance, particularly in
Emphasis in
the front end of the
mangament Effectiveness Quality Flexibility Innovation Innovativeness innovation process.
Therefore, the sooner the
Measurement of Capacity Quality Flexibility Speed Innovation Generation and
company, compared to their
performance capability use of ideas competitors, is in generating
and using ideas, the stronger
their competitiveness.

3. A strategic priorty

4. ROI (return on investment)
There is an increased
understanding among
managers that investments
in innovation processes
provide good return

5. Innovation performance
The development of new products and services is related to
capabilities in two stages* of the innovation process:
• Initiation - Idea management:
– The capability to generate and evaluate new ideas
• Implementation - Capacity to innovate:
– The ability of the organization to implement new ideas in
innovation and process improvement
*) Applies also to the improvement of processes

6. New product development process
Continuous improvement
New Needs of society and market place
need
Idea Prototype Marketing Market
genera Development production Manufacturing and sales place
tion
New State of the art in technology and production
tech
Source: Rothwell (1992)
The so called fuzzy front end of innovation

7. Improves efficiency
in the front end of innovation
Most used scenarios why our clients* use Idea Management
• New products/services
• Cost reduction & efficiency improvement
• Improve customer experience & service
• Increase customer loyalty or customer acquisition
• An employee suggestion scheme (HR driven)
• Change management
• Support Incremental Improvement or even Radical change
*) Our clients and of our technical alliance, Qmarkets

8. Increases the speed
of the idea management process
• Generation of ideas:
– Utilize the wisdom of the crowd fast and efficiently
– Launching idea campaigns with a predefined objective
… aligned with strategy
– Facilitates the sharing of ideas
• Co-operation:
– Supports the development of ideas
• Facilitates registration of supportive information
• Feedback and comments collaborative innovation
• Motivation for participation
• The utilization of new information and ideas:
– Idea management has an impact on:
• How open the firm is towards new ideas (facilitates innovation culture)
• How effective the company is in sharing information and commenting on ideas
• The speed and effectiveness of evaluation and selection of ideas

9. Supports different approaches
Offers the
possibility to
External information
engage external
participants in Access
the idea
generation
process
Innovativeness
Facilitates the
transfer of NPD mgrs.
General
internal or Mgrs.
external
Service mgrs. Production
information mgrs. Alliances
through Sales mgrs.
Suppliers
managers
highly
Competitors
Customers systematic and
controlled way

10. Implementation of
idea management systems

11. Idea management is coming
Still moving upwards

12. An opportunity
• Innovation is one of the most important contributor to the
sustainable competitive advantage of firms in the coming years
• Idea management is a managerial process in its early phases of
development and many companies are still using ineffective
processes in the so called „fuzzy front end of innovation“
• Only a small portion of companies are using information technology
to the extent possible in the idea development process
– ... mainly as there has been a lack of flexible and scalable solutions that fit
their needs
 This creates and opportunity for companies to take the lead by
enhancing their innovation capabilty and further strengthening
their competitive advantage

13. We can support you !
• One of our main specialization is to support companies in
enhancing the idea management phase in their innovation
process
• Our objective is to offer companies feature-rich software for
streamlining their business processes without compromising
on ease of use … and at prices that fit the size of their
business
… and support its implementation
• We achieve this through collaboration with a network of
highly specialized suppliers focused on developing solutions
that deliver true benefits and measurable value to our clients

14. Our idea management solution
Our philosophy is based on the assumption that it is not wise to re-
invent the wheel, but rather utilize already existing knowledge and
expertise
We also acknowledge the speed of development, particularly in
software application
We also believe that specialization is increasingly important
• We are proud to offer idea management solution powered by Qmarkets,
a leading provider with global reach and presence
• 6 years in the market
• Robust and extremely flexible technology infrastructure
• Extensive support
... ensures that our customers always have a solution based on the
latest technology and knowledge

15. In use all over the world

16. True benefits and ROI
• Makes the firm more open towards new ideas (facilitates
innovation culture)
• Increases participation in idea generation
• Makes the company more effective in sharing information
– … and commenting on ideas
• Increases the speed and effectiveness of evaluation and
selection of ideas
• Increases the quality of implemented ideas
• ROI:
– Among the highest return on investment today!

17. Thank you
For further information or to have your private presentation ...
... on-line or at a physical location
Contact us at:
avinningur@avinningur.is
Tel.: +354-544 5400
www.avinningur.is