Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
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1. Marketing Management, 12/e A South Asian Perspective 1 Defining Marketing for the 21 st Century Kotler Koshy Keller Jha
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3. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
4. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.