It is about Investors' Attitude Towards Investment in Gold Coins.A market research has been conducted to analysis investors' perceptions.

1. Investors’ attitude towards investment in gold coins Submitted By:- GurmeenKaur M100700015

2. Company Profile IndusInd Bank Limited is a Mumai based Indian new generation bank established in 1994. It was incorporated in April 1994 by Dr. Manmohan Singh the then Union Finance Minister. Its name is derived from the rich and vivid Indus Valley Civilisation. The bank started its operations with a capital amount of Rs.1,000 million . Slogans:-We Care... Dil Se and We Make You Feel Richer.

3. Introduction to project Investors generally buy gold as a hedge or harbor against economic, political, or social fiat currency crises . The gold market is subject to speculation as are other markets. Since 1919 the most common benchmark for the price of gold has been the London gold fixing.

4. Investment vehicles Bars :-The most traditional way of investing in gold is by buying bullion gold bars. Bars are available in various sizes. Coins:-Bullion coins are priced according to their fine weight, plus a small premium based on supply and demand. Certificates:- Gold certificates allow gold investors to avoid the risks and costs associated with the transfer and storage of physical bullion. Accounts:-Many banks offer gold accounts where gold can be instantly bought or sold just like any foreign currency on a fractional reserve.

5. Investment strategies Fundamental analysis:- Investors using fundamental analysis analyze the macroeconomic situation, which includes international economic indicators, such as GDP growth rates, inflation, interest rates, productivity and energy prices. They would also analyze the yearly global gold supply versus demand.

6. Contd… Technical analysis:- Typically, this involves analyzing chart patterns, moving averages, market trends and/or the economic cycle in order to speculate on the future price. Using leverage:- Bullish investors may choose to leverage their position by borrowing money against their existing assets and then purchasing gold on account with the loaned funds.

7. Contd… Taxation:- Gold maintains a special position in the market with many tax regimes. For example, in the European Union the trading of recognised gold coins and bullion products are free of VAT.

8. objectives To know the awareness among investors regarding gold coins. Perception regarding investment on gold coins vis a vis other instruments of investment. Investment pattern of investors. Satisfaction level of investors

9. Research methodology RESEARCH DESIGN:-Exploratory Research. Population:- All types of investors. Sample unit:- Investors only. Sample size:- 70 Respondents. Sampling technique:-Non-probability sampling technique.

10. Findings and analysis

11. Q 1. How long are you investing ?

12. Q2. How much do you invest?

13. Q3. How frequently do you invest?

14. Q4. Which investments you own or have owned?

15. Q5. How do/would you search information before making investment decision? Rank them.

16. Q6. Rate the following information sources according to the role they play in your investment decision.

17. Q7. Do you invest in gold coins?

18. Q8.. If yesWhat encourages you to invest in gold coins?

19. Q9. How would the following influence your decision to invest into gold coins?

20. Contd…

21. Q10. Which risk is higher in your opinion?

22. Q11. Which benefits are you seeking by investing into gold coins?

23. Q12. If No, What holds you back from making the actual investment even though you have decided that gold is a good investment for him?

24. suggestions Most of the investors who do not invest in gold coins states the reason of security. So investment companies have to assure them that it is fully secured. Gold prices mostly go up, so return on investment is certain. So companies should create awareness regarding this problem. Investment companies should provide locker facilities to keep gold coins over there, to avoid the risk of stealage. Investors should invest for longer period(more than 1 year) for better returns.

25. Thank you